3. His landmark 1938 book,
‘The functions of the executives’,
sets out a theory of organization
and of the functions of executives in
organizations.
4. Barnard summarized the functions
of the executive as follows:
Establishing and maintaining a
system of communication;
Securing essential services from
other members;
Formulating organizational
purposes and objectives.
5. Barnard formulated two interesting
theories:
one of authority
(He seemed to argue that managers
should obtain authority by treating
subordinates with respect and
competence)
and the other of incentives
(he proposed two ways of convincing
subordinates to cooperate: tangible
incentives and persuasion)