The 5 principles for Social Media Success with Lauren Pitman. Discover the foundations for creating an engaging social media presence to increase conversions and brand engagement.

1. The 5 Principles for Social
Media Success

2. Locate
 Identify your target audience
 Use appropriate networks
 Join groups and network
Yellow Social Media Report, June 2012, Sensis, p. 13

3. Infiltrate
 Use the right bait – headlines, visuals, language, etc.
 Be engaging, get people involved in your page and posts
 Create shareable content – quality over quantity
 Network – start conversations and get involved in groups
 Check your stats – which posts work best?
 Example: Dollar Shave Club

4. Communicate
 Plan you posts – post at the right time with the right message.
 Be social – don’t push the hard sell, inspire & motivate as a way to engage
 Maintain exceptional customer service
 Get personal – fans connect with stories and people
Yellow Social Media Report, June 2012, Sensis, p. 34

5. Educate
 Be the Wikipedia of your industry
 Show off your passion and expertise
 Offer help and advice – build trust and show
your value

6. Convert
 Follow the above steps and you’ll have a better chance to convert
 Think about what works offline and apply it online
 Direct customers to your website or store
 Reward buyers and provide incentives
 Ask customers how they found you

7. How can we help?
“Once off” - Social Media Audit Report (required)
then
Option 1 - Monthly Consulting Service (most cost effective)
or
Option 2 – Monthly Outsourcing Service (produces best results)

8. Social Media Audit
What you get
Our Social Media Audit is for platforms like Facebook, Twitter, Youtube, Linkedin, Youtube, Pintrest and includes the
following:
1. Social Media Audit Report – SWOT analysis of your current SM presence on up to 3 social media platforms
2. Social Media Research – identifying which social media platforms are the best for your business
3. Social Media Road Map – a plan of how to improve your social media performance and presence over the next 6
months.
4. Social Media Profile Development –creating or modifying of new or existing social media profiles required to target
your customers. For up to any 3 social media platforms
The main outcomes
 Identification of current social media presence
 Identification of correct social media profiles for your business
 Creation and development of correct social media platforms
 Reduced risk of poor social media performance
 Improved social media visibility

9. Consulting ServicesOnce off Audit required first then you get this
1. Dedicated Social Media Strategist – Your very own social media specialist to guide you through your social
media development
2. 6 Month Social Media Strategy Plan Creation – identifying which social media platforms are the best for your
business
3. Monthly Social Media Monitoring – monthly reviewing of social media performance.
4. Social Media Advice– advice on the creating or modifying of new or existing social media profiles required to
better target your customers in line with changes to social media platforms being used. For up to any 3
social media platforms
5. Reporting – A summary report of how the company’s social media is performing and any recommendations,
advice or decision made between our social media specialist and the person(s) responsible on behalf of the
company.
The main outcomes
 Maintain best social media practices as social media
platforms change
 Ongoing staff training
 Up to date social media presence
 Reduced risk of poor social media performance
 Improved social media visibility

10. Outsourcing Packages
Once off Audit required first then you get this
1. Dedicated Social Media Strategist – Your very own social media specialist to manage your social media presence on your
behalf. Manage up to 3 social media platforms
2. Set up any new social media profiles if required e.g Youtube
3. Overhauling of existing social media presence
4. Daily social media updates on behalf of business (quantity depends on platforms used)
5. Brain storm social media campaign ideas
6. Unlimited replies to customer comments in a timely manner
7. 6 Month Social Media Strategy Plan Creation – identifying which social media platforms are the best for your business
8. Monthly Social Media management – monthly management of up to 3 social media channels on behalf of the business.
This requires the business to work closely with our strategist to ensure they have the required information to promote on
businesses social media platforms.
9. Reporting – A monthly summary report of how the company’s social media is performing and any recommendations,
advice or decision made between our social media specialist and the person(s) responsible on behalf of the company.
The main outcomes
 Maintain best social media practices as social media platforms change
 Peace of mind and time saving
 Up to date social media presence and 6 month social media plan
 Reduced risk of poor social media performance
 Improved social media visibility

11. For more information
enquiries@slamstrategy.com.au