Fewer than 1 in 10 printers succeed in generating meaningful revenue from web to print. Based on over 10,000 hours of web to print experience, the Web to Print Accelerator program targets the 4 key areas required for Web to Print Success. Strategy, Marketing, Sales and Implementation.
2. YOU HAD THE BEST INTENTIONS
WHEN YOU INVESTED IN WEB TO PRINT
07834 819 665 Simon.Ellington@BrandUnify.co.uk
WEB TO PRINT
WILL HELP US
WIN NEW
CLIENTS
WEB TO
PRINT WILL
HELP US LOCK
IN CLIENTS
WEB TO
PRINT WILL
SAVE US
MONEY
3. YOU DID YOUR HOMEWORK
• Talking to industry contacts,
• Reading the trade press,
• Getting demonstrations,
• Negotiating with suppliers,
• Speaking with some customers,
THEN YOU BOUGHT WEB TO PRINT THE
SAME WAY YOU BUY ANY PIECE OF KIT
07834 819 665 Simon.Ellington@BrandUnify.co.uk
4. 07834 819 665 Simon.Ellington@BrandUnify.co.uk
AND HERE YOU ARE – IN THE 90%
*BPIF Quarterly outlook 03/2015
*LESS THAN 10%
OF PRINTERS
GENERATE MORE
THAN 20%
REVENUE FROM
WEB TO PRINT
SOLUTIONS.
5. 07834 819 665 Simon.Ellington@BrandUnify.co.uk
FEELS LIKE LOTS OF TIME, MONEY
AND EFFORT FOR LITTLE PROGRESS
8. BUT THE BENEFITS OF GETTING IT
RIGHT ARE VERY REAL
07834 819 665 Simon.Ellington@BrandUnify.co.uk
GROW
REVENUE
BE MORE
PROFITABLE
WIN NEW
CLIENTS
9. THE SOFTWARE IS ONLY THE START
TECHNICAL COMMERCIAL
• Technical strategy
• Staff with spare capacity
• Project management training
• The right software
• Web skills
• Commercial strategy
• Business model planning
• Solution sales people
• Technically competent sales people
• Marketing resource
WHILE RUNNING YOUR DAY TO DAY BUSINESS
07834 819 665 Simon.Ellington@BrandUnify.co.uk
10. 07834 819 665 Simon.Ellington@BrandUnify.co.uk
DON’T TRY AND DO IT ALL
IN-HOUSE
• Find people who can provide hands on help to
• Develop a clear strategy
• Market your web to print capability
• Close sales
• Lead implementation projects
11. IS BRAND UNIFY QUALIFIED?
STRATEGY
• 10 years web to print
experience learning
from successful and
unsuccessful web to
print users.
07834 819 665 Simon.Ellington@BrandUnify.co.uk
SALES
• Helped printers and
agencies sell over 100
solutions to their
customers
MARKETING
• Launched successful web
to print lead generation
campaigns for printers.
TECHNICAL
• Built and ran a web to
print professional services
team delivering over 400
projects across all major
sectors.
12. 07834 819 665 Simon.Ellington@BrandUnify.co.uk
THE WEB TO PRINT ACCELERATOR
• A focused program for web to print success
• Based on over 10,000 hours web to print experience
• Quantified, visible deliverables and results for each phase
PHASE 1 PHASE 2 PHASE 3
IMPLEMENTATION
PHASE 4
STRATEGY MARKETING SALES
TEAM – GOALS - RESULTS
13. 07834 819 665 Simon.Ellington@BrandUnify.co.uk
THE RESULTS YOU CARE ABOUT
• After completing the web to print accelerator you will
• Have a clear web to print strategy,
• Have a repeatable lead generation system and target list
of qualified sales prospects,
• Have sold web to print to multiple clients,
• Successful implementations with multiple happy clients
ordering material online.
• Be a stronger, more profitable, more sustainable business
When you invested in storefront you did it with all of the best intentions… differentiation, increasing efficiencies, growing customers and winning new ones. Getting your web to print investment right was going to do wonderful things for the business.
You did your homework. Talking to your industry contacts, reading the trade press, getting demonstrations, negotiating with suppliers, speaking to customers, you bought web to print the same way you buy kit
But you join the 90% of web to print users who generate less than 20% of revenue from web to print
It feels like you have spent excessive time, money and effort without seeing the benefits
Personally your credibility has taken a hit. You invested in it and you it hasn’t worked so you look bad.
You are now contemplating switching off the solution or investing in a different direction.
But Stop! The benefits of getting web to print right are very real
But Software is only the start, technical and commercial effort and resource must be made available. While running your day to day business.
So you need external help to
Develop a clear strategy
Market your web to print capability
Close sales
Lead implementation projects
Brand Unify is qualified to provide support in the areas of support a printer needs to be successful with web to print.
Strategy
Marketing
Sales
Technical and Implementation
When you invested in storefront you did it with all of the best intentions… differentiation, increasing efficiencies, growing customers and winning new ones. Getting your web to print investment right was going to do wonderful things for the business.
So you need external help to
Develop a clear strategy
Market your web to print capability
Close sales
Lead implementation projects
Speak to Simon Ellington – 07834 819665 / simon.Ellington@brandunify.co.uk for more information