Quality Content Marketing
•Télécharger en tant que PPTX, PDF•
0 j'aime•353 vues
A look into how to approach content marketing as part of your online strategy for your website.
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (16)
Dernier
Dernier (20)
Quality Content Marketing
- 2. So…, What is content? • Your sites core information • Information which creates authority or engagement • A way to create better identity • A key to off-site relationship building • Should be a reflection of your real world relationships and USP
- 3. Why Content
- 4. Why do you need content? • To be indexed by search engines • To build your authority • To support your brands’ message • To create ‘social buzz’ • To create advocacy • To rank better
- 6. The Good • Well Targeted • Creative Content • Writers with Authority • Ego Baits • Rich Snippets • Engagement • Connecting the dots
- 7. The Benefits • Traffic • Awareness • Sales / Conversions • Customer Retention • ‘Votes’ of authority
- 8. The Bad • Content for the sake of content • Thin content • Automated methods • Content in bad neighbourhoods • Poorly targeted • Poor production
- 9. The Risks • Being Penalised by Google • Poor Brand perception • Wasting money • No rankings When using bad techniques
- 10. Align your content with your goals • Have a strategy • Start with something • Measure the impact • Determine what works • Be agile
- 12. Content on your site • Should reflect news & developments within your company • Should provide useful information • Should add value to your business and your users • Should be structured in an effective way to be indexed by search engines
- 13. Content off your site • Should be relevant • Should be on reputable sites • Should be contextual • Should link to your site • Can be via social media
- 14. One size does not fit all
- 15. Timing helps • Where you are publishing and what time of the day matters • People engage on different platforms and devices at different times of the day • Content relevant to today can be of value • Make the most of your time and investment - Post great content less often than more frequent dull content
- 16. Content for device • Consider device type • Desktop / Mobile / Tablet • Serve appropriate content based on user behaviour on each device
- 17. Content for platform • Your website • Other peoples websites • Social Media • YouTube
- 18. Content for targets • Who do you want to engage? • What action would you like them to perform? • Customise appropriately
- 19. Will it cost?
- 20. • Your main site content - $1000’s • Blog posts - $5 to $1000’s • Link-bait article - $500 to $2000 + • Info-graphics - $1500 + • Press releases - $200 - $1000 + • Tools - $500 + • Animation - $500 + • Video $2000 + • Polls & Surveys $50 +
- 21. Quality!!
- 23. Example – Ego Bait http://www.eastcoastcarrentals.com.au/blog/5-australian-travel-bloggers-family-guy-style
- 24. Example – Competition – Facebook campaign http://www.jobadvisor.com.au/for_employees
- 25. • Educational resources • Industry Awards • History • Top 10’s • Free stuff Some ideas for content for the Printing & Graphic Design industry? • Templates • Product information • Tech Information • Industry Resources • Tools • Facebook ‘apps’
- 26. • Innovation topics • Guides – ‘How to’ • Contests & Giveaways • Polls & Surveys • Tutorials • Webinars
- 27. In summary • Create good quality content • Cater towards your market • Create content you would want to read or share • Don’t give in! Content is eternal • Be different! • Be real!
- 28. Thank you! Connect via @Visual_Alchemy & @dejanseo