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Quality Content Marketing
1.
2. So…, What is content?
• Your sites core information
• Information which creates
authority or engagement
• A way to create better identity
• A key to off-site relationship
building
• Should be a reflection of your
real world relationships and USP
4. Why do you need content?
• To be indexed by search engines
• To build your authority
• To support your brands’ message
• To create ‘social buzz’
• To create advocacy
• To rank better
12. Content on your site
• Should reflect news &
developments within
your company
• Should provide useful
information
• Should add value to your
business and your users
• Should be structured in an effective
way to be indexed by search engines
13. Content off your site
• Should be relevant
• Should be on reputable sites
• Should be contextual
• Should link to your site
• Can be via social media
15. Timing helps
• Where you are publishing and
what time of the day matters
• People engage on different
platforms and devices at different
times of the day
• Content relevant to today can
be of value
• Make the most of your time and
investment - Post great content
less often than more frequent dull
content
16. Content for device
• Consider device type
• Desktop / Mobile / Tablet
• Serve appropriate content
based on user behaviour on each device
23. Example – Ego Bait
http://www.eastcoastcarrentals.com.au/blog/5-australian-travel-bloggers-family-guy-style
24. Example – Competition – Facebook campaign
http://www.jobadvisor.com.au/for_employees
25. • Educational
resources
• Industry Awards
• History
• Top 10’s
• Free stuff
Some ideas for content for the
Printing & Graphic Design industry?
• Templates
• Product information
• Tech Information
• Industry Resources
• Tools
• Facebook ‘apps’
27. In summary
• Create good quality content
• Cater towards your market
• Create content you would
want to read or share
• Don’t give in! Content is eternal
• Be different!
• Be real!