Presentation for a Chinese delegation from the Fujian province that did a study tour in The Netherlands. I presented the work LEI Wageningen UR is doing on Information Management & ICT in Agri-Food by highlighting project work.

1. Information Management & ICT in Agri-Food
Supply Chain Networks
Dr. Sjaak Wolfert
Chinese delegation from Fuijian
03 March 2014, The Hague, The Netherlands

2. Sjaak Wolfert – curriculum vitae

1990 – 1996: MSc Crop Science at Wageningen Agricultural University
● Thesis: Modelling crop growth using literate programming

1996 – 2002: PhD at Wageningen University, depts. of Organic Agriculture/Applied
Computer Science
● Thesis: Sustainable agriculture: how to make it work – a modeling approach to
support management of a mixed ecological farm

2001 – now: Senior Scientific Researcher Information Management and ICT in Agri-Food
Supply Chain Networks at the Agricultural Economics Research Institute (LEI) of
Wageningen University and Research Centre

2007-2009: President of EFITA (European Federation for ICT in Agriculture Food and the
Environment)

2009 – now: Assistant Professor Information Systems at Information Technology Group of
Wageningen University

2011: guest researcher at Massey University, New Zealand

3. Sources used

Dutch projects:
● KodA – from knowledge to practice for arable farming (2006-2010)
● PPL – program on Precision Agriculture (2010-2014)
● Digital Horticulture (2009-2013)

EU projects
● agriXchange (2010-2012)
● SmartAgriFood (2011-2013)
● FIspace (2013-2015)

Other:
● Developing (martket) IS in Saudi-Arabia, Indonesia

4. Knowledge
development
application
Practice

5. law & regulation
multi-dimensional
horizontal
fulfillment
innovation
Agri-Food Supply
Chain Networks
(AFSCN)
geographic
cluster
• information
• communication
• control
• ICT plays a crucial
role
• farm is a focal
company
Vertical

6. ICT becomes a key driver for innovation
 Location-based monitoring and service delivery through GPS
 Internet of Things (IoT) – everything/everyone gets connected,
M2M communication leading to autonomously communicating
devices and virtualization of objects and processes
 Data explosion (Big Data), linked open data and the potential of
open innovation
 Mobile, Cloud services and App stores – the Internet is
everywhere (smart phones, embedded networked devices, etc.)
with new possibilities for service delivery, augmented reality, etc.
 Social media – more direct and instant interaction between
stakeholders potentially leading to new market opportunities and
channels, co-innovation, etc.

7. Business process modeling using SOA
business process management layer
production
process
business service layer
get
restrictions
information
get field
and crop
data
get cost
analysis
get legal
restrictions/
environmen
tal points
update
administration
application service layer
application
application
application
application
application
market 1
market 2
farm
research
institute
government

8. General framework for development: incremental
growth
Overall
Development
A.
Analy
sis
B.
Basic
Design
Generic Integration Framework
• Technical Architecture
• Reference Information Model
• Technical Infrastructure
• Organizational Infrastructure
………
Pilot C
Pilot B
Pilot A
Prototyping
C. Iterative Implementation

9. KodA - some examples of
activities
• set up of a benchmark system for farmers
• set up of an improved bonus system for
farmers to pay for better quality and help
them to attain that quality
• stimulate farmers to register data
electronically
• develop methods and technologies for sitespecific farming

10. Example business cases
Crop protection
• Precise (mechanical) systems for weeding (within row)
• Site-specific detection and control of pests and diseases
• Robot for detecting viruses in tulips
Fertilization
• Within-row fertilization
• Variable rate fertilization with the aid of different sensor technologies
(including soil-moisture sensors)
• Precise application of organic fertilizer (manure)
Controlled Traffic Farming
• Advanced routeplanning
• ISOBUS integration in RTK-GPS guidance
In het Programma Precisie Landbouw (PPL) investeren landbouwbedrijfsleven en ministerie van EL&I
in hulpmiddelen voor innovatieve Controlled Traffic Farming, Bemesting en Gewasbescherming

11. Coordination and support of
setting up a network for
developing a system for common
data exchange in the agricultural
sector
www.agriXchange.org

12. Project details
• EU Seventh Framework Program (7FP)
– Knowledge Based Bio Economy (KBBE)
• Coordination and Support Action (CSA)
– Total budget: 1.3 M€
– EC contribution: 1 M€
• Start date: 1 Dec. 2009
• End date: 1 Dec. 2012
• Grant agreement no. 244957

13. Main objectives and deliverables
•
establish a platform on data exchange in
agriculture in the EU
•
•
•
develop a reference framework for
interoperability of data exchange in agriculture
in the EU by use cases:
•
•
•
•
•
technical infrastructure
community of practice
Land Parcel Identification System (LPIS)
Geo-Farmer and -Fertilizing
Animal registration
Animal identification (validating)
identify the main challenges for harmonizing
data exchange in agriculture in the EU => SRA

14. Smart Food and Agribusiness: Future Internet for
Safe and Healthy Food from Farm to Fork
Dr. Sjaak Wolfert (coordinator)
LEI Wageningen UR
e-mail: sjaak.wolfert@wur.nl
www.smartagrifood.eu

15. SmartAgriFood project details
• EU Seventh Framework Program (7FP)
– Future Internet Public Private Partnership programme (FI-PPP)
•
•
•
•
•
Project type: Collaborative Project - Large-scale Integrated Project (IP)
Total budget: 7.3 M€
EU funding: 5 M€
Duration: April 2011 – April 2013 (Phase I)
Grant Agreement 285326

16. 21 Partners from 7 European countries

17. SmartAgriFood: 3 use case domains – 6 pilots
Fruits & Vegs
Supply Chain
Flowers & Plants
Supply Chain
Meat
Transparency
Tailored Shopping
Experience
Arable Farming
(spraying)
Vegetable
Production
(greenhouse)

18. Future Internet
Business Collaboration
Networks in Agri-Food,
Transport & Logistics
Sjaak Wolfert
Project Coordinator
Wageningen UR (NL)

19. Project Details
• EU Seventh Framework Program (7FP)
– Future Internet Public Private Partnership programme (FI-PPP)
• Project type: Collaborative Project - Large-scale Integrated
Project (IP)
• Total budget: 20 M€
• EU funding: 13.5 M€
• Duration: April 2013 – April 2015 (Phase II)
• Grant Agreement: 604123

20. Coordinator
Partners
Partners
Trial
partners
Technical
partners
Knowledge
and
networking
partners
Pert

21. Motivation and Impact
Forwarder
Carriers
FIspace will facilitate:
Consultants
■ … seamless cross-organizational
collaboration (information
Production
Plants
Consumers
Future Internet Features
Internet of Tings
Cloud Computing
Banks
Wireless Sensor Networks
Privacy & Security
Location-based
services
Internet of Services
Social Media
Linked Open Data, Big Data
Insurances
Customs Authorities
Ports
exchange, communication,
coordination of activities)
■ …unprecedented transparency,
visibility and control of processes
(using Internet-connected sensors and
IoT devices)
■ …rapid, easy, low cost
development and deployment of
customized solutions (apps and
services)
Agri-Food, Transport and Logistics:
•
•
•
EU turnover: 1,500 billion €
Efficiency: 148-220 billion € savings
Sustainability: 26.5% of CO2 emissions
■ …agile formation of business
networks and ecosystems (social
networks and app/service markets)

22. (converging)
Industries
FIspace Ecosystem Development
Farming & Manufacturing
(Producers, Farmers, Manufacturers, Suppliers, ..)
Base Technologies
Transport & Logistics
Wholesale & Retail
(Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …)
Service Sector
(Banks, Insurances, Authorities, ..´)
ICT Industry
(going to the Cloud)
Value-Added Service Providers
(+ follow up)
GENERIC ENABLERS
I2ND
IoT
IoC
IoS
Cloud Operators &
Infrastructure Providers
S&T
DEVELOPMENT
TOOLKIT
Validation
Software & Solution Providers

23. Use Case Trial Experimentation Sites
Farming in the Cloud
Intelligent Perishable
Goods Logistics
Smart Distribution
and Consumption
3
51
4
6
2
8
7
1. Crop Protection
Information Sharing
2. Greenhouse Management
& Control
3. Fish Distribution and (Re-)
Planning
4. Fresh Fruit and Vegetables
Quality Assurance
5. Flowers and Plants Supply
Chain Monitoring
6. Meat Information
Provenance
7. Import and Export of
Consumer Goods
8. Tailored Information for
Consumers

24. More information
 www.agriXchange.eu
 www.SmartAgriFood.eu
 www.FIspace.eu
Or contact me:
sjaak.wolfert@wur.nl
nl.linkedin.com/in/sjaakwolfert/
@sjaakwolfert

25. Thank you for
your attention

26. Backup slides

27. How can Future Internet boost the application of ICT?
Input industries
Software
Provider
Transport
Farmer
Logistic
solution
providers
Food processor
Transport
Retail / consumer
Transport
Current key competition issues / drivers / business models
Public issues / consumer concerns (that motivate public investments)
How more data contributes to this
Which innovations and new business models are possible ?

28. Current key competition issues / drivers / business models
Software
Provider
Input industries
Farmer
Transport
Innovation GRIN
technologies
Small, local farm
support
Reduce cost price
Cope with legislation and
paper work
Logistic
solution
providers
Transport
Service
concepts
Food processor
Retail / consumer
Transport
Retail brand loyalty
(also versus food
service and on line)
Internationalization,
Consumer driven innovation
Cope with power retail,
Sustainability issues

29. Public issues / consumer concerns (motivate public interest)
Input industries
Farmer
Software
Provider
Transport
GRIN
Logistic
solution
providers
Food processor
Transport
Small
Cost price
Service
Transport
Cope with retail
Sustainability: pollution and waste
Feeding the world within boundaries
of earth’s carrying capacity
Retail / consumer
Loyalty
Health
Food Safety + Transparency

30. How more data contributes to this
Input industries
Software
Provider
Farmer
Transport
GRIN
Sophisticated
Technology,
More advise
Food processor
Transport
Small
Feed the growing world
Logistic
solution
providers
Cost price
Service
Sustainability
Precision Farming: better control
Better management decisions
Retail / consumer
Transport
Cope with retail
Loyalty
Safety + Transparency
Health
Segment
products and
input suppliers;
Benchmark with
competitors
Better service concepts, e.g. in logistics
(less waste) and store replenishment
Consumer
decision support
(pre- and after
sales)

31. Which innovations and new business models are possible ?
Input industries
Logistic
solution
providers
Farmer
Software
Provider
Transport
GRIN
Transport
Small
Feed the growing world
Food processor
Cost price
Service
Sustainability
Precision Farming Better management
Open farm management systems
with specific apps.
Distance advise on diseases etc.
Computer aided advise and
decisions
Regionally pooled data analysis
for science and advise
Service ++
Paperless chain,
Store
replenishment,
Category
management
Retail / consumer
Transport
Cope with retail
Loyalty
Safety + Transparency
Health
Segment
Measure, pay
sustainability
Better T&T
Cons. support
Personalized advise
with new apps
Online shops
Short supply chains, feed
back consumer-producer

32. Smart Farming
Egon Schulz,
Huawei Technologies Düsseldorf GmbH
Egon.Schulz@huawei.com

33. Smart Farming in the Cloud
E-agriculturist Service
for spraying potatoes
Services
Spraying Advisory
Services
Meteorological
Service
Machine Breakdown
Service
State and Policy
Information Service
FMIS
User’s
devices
App store
FI-Ware enabled
Cloud Platform
Cloud
FMS
Other
sources
sensors
actuators
data sources
(‘Internet of Things’)
Local
FMS

34. Small scale pilot – farmer interface for spraying and greenhouse
use case (1/2)
Welcome John!
Sign out
Home
My profile
Mail(3)
Hot News!
Search Engine
My farms
Hot News!!!
The National Milk Quota
for the year 20011 is….
My friends
Subsides are given to …
Community
You!: Yes Nick, I am
fine!!! I called Jack
Bayer for spraying my
crops. He is
awesome!!!
Nick: Jack Bayer? ??
How did you find
him?
You!: You go to the
search engine and
ask for spray
contractors in the
neighborhood. I
checked the ratings
and I decided to call
him. Man, he helped
me a lot. You should
call me RIGHT NOW!
Jack: Thanks for the
advice! You already
know that the last
disease ruined my
You are right!!!
My friends
Aaron H.
Adele W.
Agatha C.
Allan G.
Alex L.
Alton K.
Betty F.
Brand S.
Candy C.
Carmel C.
Celia G.
Charles E.
Clark U.
Dale W.
Daniel F.
Daniel G.
Daniel R.
Dixon R.
Elliot B.
Celia G.
Charles E.
Clark U.
URGENT!!!
Soil Humidity is
low. You should
irrigate your…
Send
34

35. Smart Agri-Logistics
Cor Verdouw
LEI part of Wageningen UR
cor.verdouw@wur.nl

36. Vision for FI Application Potentials: Critical
Features
7.0
Ultimate pH
Logistics Intelligence
DFD
6.5
normal
6.0
normal or PSE
5.5
acid
5.0
0
10
20
30
40
50
60
70
Glycongen concn. (µm ol glucose equiv./g)
Logistics Connectivity
Real-time Virtualization
80
90
100

37. Cloud Event Management System
Virtual
Location A
Virtual
Location B
Virtual
Plant
Environ
Location A
ment
update
Location B
Plant
location
update
Environ
ment
update

38. Smart Food Awareness
Elies Prunes Soler, Atos
elies.prunes@atosresearch.eu

39. Tracking and Tracing and Meat Awareness (TTAM)

40. Open platforms,
anonymization,
security/privacy
Contribution of Future Internet
IoT, open
infrastructure
Mobility, device
independence,
recommendations,
social networking
Interoperability,
semantics, big
amounts of data
Open
platforms