1. Best"of"the"Skyword"Blog""
2013"
©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."

2. Most"Popular"Skyword"Blog"Posts"of"2013"
“Content,"even"
great"content,"is"
dead"un5l"it’s"
found,"consumed,"
shared,"and"acted"
upon.”""
Craig"Heimbuch"of"Barefoot"Proximity"
The"most"read"Skyword"Blog"posts"of"2013"
cover"dis5nct"challenges"that"confronted"
content"marketers"during"the"year.""
"
Strung"together"these"posts"tell"a"story""
about"what"concerned"you"in"2013.""
"
BeNer"yet"they"provide"a"roadmap"for"
understanding"and"overcoming"these"
challenges"in"the"coming"year.""
"
Thanks"for"finding,"reading,"sharing,""
and"ac5ng"on"our"content!"
©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."
2"

3. Business"Leaders"Believe"Content"Drives"Growth"
Click"to"read"more."
©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."
3"

4. Businesses"Must"Invest"in"a"Content"Strategy"
Click"to"read"more."
©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."
4"

5. Content"Marketers"Must"Leverage"Technology""
Click"to"read"more."
©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."
5"

6. Promote"and"Amplify"Content"Across"Social"
Click"to"read"more."
©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."
6"

7. Content"Must"Be"Fresh,"Original,"and"Varied"
Click"to"read"more."
©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."
7"

8. Learn"More,"Create"More"
Follow"@Skyword"on"TwiNer"to"learn"more"
about"the"latest"in"content"marke5ng"
"
Access"Skyword’s"Content"Marke5ng"
Resources"for"more"informa5on"
www.skyword.com/resources"
"
Or"contact"us"directly:"
learnmore@skyword.com"
617.720.4000"
www.skyword.com"
©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."
8"