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Ready for a centralized location where you can see all of your content across the enterprise? Learn more about Skyword’s latest release. Skyword’s May 2018 release incorporates two compelling elements—a visual redesign and an Enterprise Planner. The Skyword Enterprise Planner provides a central location to view all content and marketing activities, empowering you to coordinate internal team efforts and execute global campaigns. Plan and visualize your content across your campaigns, business regions, divisions, and distribution channels.

Enterprise Planning and Streamlined Navigation from Skyword [Webinar]

Skyword Inc.

Skyword will be compliant with the EU General Data Protection Regulation (GDPR) when it goes into effect on May 25, 2018. We know that this is top of mind for all of you, and we have been working diligently for months to ensure our platform, policies, and procedures meet GDPR requirements. Join Skyword's CMO, Tricia Travaline, and Chief Technology and Data Protection Officer, John Mihalik, delivered these slides in a webinar to provide an overview of Skyword's new data protection policies.

Inspiring Trust and Transparency: Skyword's Compliance with GDPR [Webinar]

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Master the Art of Story for Business [Webinar with Robert McKee]

Skyword Inc.

Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000 global content marketers. Learn: Benchmarks for the practice of content marketing today The defining characteristics of the most successful content marketers Areas of focus for advancing your content marketing organization's performance

Inside the Content Marketing Continuum [Webinar Slides]

Skyword Inc.

This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competitive edge, and when they share the content they create for clients they establish themselves as thought leaders in the industry and bring the content to a broader audience, benefiting their clients and themselves. Brand marketers should encourage their creatives’ brand advocacy by following their contributors on social and tagging them when appropriate. Lauren DiZazzo, Associate Community Manager, Skyword Bridget Burns, Social Media Strategist, Tom’s of Maine Christine Kayser, Senior Content Strategist, Skyword Angela Tague, Freelance Contributor

Brands and Their Contributors: Working Together to Build a Cohesive Social M...

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Allen Gannett, Founder & CEO, TrackMaven We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus on delivering value? In this session, we’ll take a deep dive into what’s working (and not working) in marketing today. Allen Gannett will outline the headwinds marketing executives face in scaling an effective digital marketing program and leave you with five clear strategies to course-correct your organization’s approach to digital.

The Content Marketing Death Spiral

Skyword Inc.

Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target audiences and build relationships. But many marketers, wary of navigating this heavily regulated industry, have made scant progress. This discussion will dive deep into the ins and outs of content marketing in the healthcare continuum, where Dignity Health is adapting to the needs of patients and communities to create proactive and personalized experiences from click to clinic. Sho Balkian, Digital Content Manager, Dignity Health Dee Mostofi, Director of Public Relations, Dignity Health Nick Cifuentes, Senior Director, Digital Engagements, Dignity Health JD Singh, SEO Manager, Dignity Health Scott Ludwig, Senior Director, Content Services, Skyword

Reimagining the Patient Experience: Content Marketing & Digital Experience De...

Skyword Inc.

Come join Skyword’s engineers and get a sneak peek at some upcoming features to the Skyword Platform. This open-dialogue session will give attendees an opportunity to discuss the challenges they face as marketers. We’ll create an open forum where you can inspire what the Skyword team will build next to make content marketing an easier and more sustainable process. And yes, beers will be provided! John Mihalik, CTO, Skyword Cara Rickard, User Experience Architect, Skyword Jim Fischer, Product Manager, Skyword

Beers with Engineers: Getting a Firsthand Look at Skyword’s Product Vision

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Machine Learning and the Human Endeavor: How AI is Being Applied to the Futur...

Skyword Inc.

Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise, research, and creative thinking to be innovative. This session will examine what goes into becoming a true thought leader. We’ll unpack how marketers can challenge themselves to shake up the status quo and think bigger—and how expert contributors leverage their personal passions and experience to deliver stories that exceed their clients’ expectations. Casey Nobile, Editorial Director, Skyword Molly Berry, Community Manager, Skyword Ray Hainer, Senior Director, Content Services, Skyword Kyle Harper, Digital Marketer, Freelance Writer Pam Jones, World Wide Digital Marketing Strategist, IBM

Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...

Skyword Inc.

When you’re a writer in content marketing, you constantly hear that you need to follow content creation guidelines and brand voice and tone. But what if a brand is looking to create a publication with individual and unique voices throughout? We will discuss how writers can cultivate their voice while still giving clients what they need to help brands create true publications. Tom Hardej, Editorial Director, Skyword Ben Chamas, Senior Editorial Manager, Skyword Laurie Mega, Content Director, FEN Learning Liz Alton, Skyword Contributor

Cultivating Your Individual Voice: When a Publication Looks Beyond Brand Tone

Skyword Inc.

Combine the power of Skyword’s technology with a white glove services team, and what do you get? Unprecedented content marketing genius. Take your marketing strategy to the next level. We’ll ensure you get more comfortable with the Skyword Platform by learning the tricks and tools to capitalize on to kickstart your content marketing strategy. Megan Menesale, Director, Product Marketing, Skyword Jim Fisher, Product Manager, Skyword Marc Wasserman, Customer Success Manager, Skyword Allie Chartoff, Director, Content Services, Skyword

Skyword Platform Tips & Tricks: Content Marketing Made Easier

Skyword Inc.

We will explore the steps that McKesson has taken on their digital transformation journey, from building their martech stack and getting buy-in from multiple stakeholders to acquiring technology and showing how content/marketing activities affect the bottom line. Eric Herman, Director, Brand Partnerships, Skyword Omar Al-Sinjari, Senior Manager, Digital Marketing Operations and Technology, McKesson

Aligning Technology Stack and Content for Digital Transformation

Skyword Inc.

A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience’s attention, we must deliver the right content, to the right people, at the right time in their journey. Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. During this session, Mary Ward, Vice President of Account Services at ion interactive, will showcase real-world examples of interactive content success at each stage of the buyer’s journey. Mary Ward, VP of Account Services, Ion Interactive

How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Jo...

Skyword Inc.

As brands forge ahead with content marketing programs, many fail to go beyond the surface when it comes to brand storytelling, limiting their ability to embrace story at the core. In order to push your organization to the future and remain ahead of the competition, you need to focus your energy on creating a story-centric marketing culture. Reuben Staines, Senior Director, Content Marketing, Samsung Mandi Tompkins, Director of Content Services, Skyword

Content Choreography: An Inside Look at Samsung’s Omni-Channel Content Program

Skyword Inc.

When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to: -Define your mission statement -Track your buyer's journey -Identify key KPIs Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/). Use the promo code 100_off to get 20% off your ticket.

Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...

Skyword Inc.

With traditional advertising on the decline, brands are looking for new ways to engage their audiences. A recent study by Skyword and Researchscape International found that 40 percent of enterprise marketers have expanded their content marketing, and 47 percent have invested in analytics technology over the past year. Join Skyword’s own Content Standard team, Tricia Travaline, Chief Marketing Officer, Ted Karczewski, Managing Editor of the Content Standard, and Adam Vavrek, Director of Marketing Operations, to learn how they transformed their own model to focus on proving the ROI of brand storytelling. Discover how the team: Engages its audience across channels Uses content performance to influence its editorial calendar Follows its audience from first touch point through to conversion

Transforming the Content Standard by Skyword

Skyword Inc.

With more than 54 million people of Latino origin in the United States, and with a purchasing power estimated to reach $1.5 trillion in 2015, now is the perfect time for your brand to expand in the US Hispanic market. [WEBINAR] ESPN's Senior Director of Multicultural Content, Hugo Balta, and Skyword's Director of Brand Partnerships, US Hispanic and Latin America, George Levy, on how your brand can reach this multicultural audience. This webinar is a part of Skyword's Latino Content Marketing series.

How ESPN Ties Sports, Culture, and Content Marketing Together to Reach the US...

Skyword Inc.

Meeting Description: In the rush to prove ROI, it is easy for marketers to get caught up in the numbers without paying attention to the people behind them. Taking time to understand your audience and create content that speaks to their interests and desires is paramount to driving performance and inspiring loyalty. This webinar will help you identify the who, what, where, and how of your audience, and identify best practices in design, optimization, and amplification to ensure that your content reaches the right users at the right time. Content strategists, Justina Perro and Inbar Yagur will guide you through steps to create a plan of action that not only drives those coveted conversions, but also builds stronger relationships in the process.

10 Tips to Discover, Reach, and Convert Your Audience

Skyword Inc.

Content Rising Summit 2015: Skyword Video - When Stories Move

Skyword Inc.

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