Zoe Cairns ZC Social - How to get started with Facebook ads

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How to get started with Facebook Ads Learn how to get started with Facebook Ads. Zoe will go through the important steps you need to consider before setting up you campaigns and share some tips on how to achieve your goals and objectives

Marketing

How To Get Started With
Facebook Ads
Zoe Cairns - ZC Social Media

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Who Am I?
International Social Media Speaker
Social Media Consultant
Social Media Management Agency

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Social Ads

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Where are Social Ads?

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Facebook Ads

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Facebook Ads – Goals /Objectives

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Your Target Audience

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
What is your message?

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
CPM or CPC

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Your Budget

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Use Images in Ads
Use up to
6 images!
20% Text Rule
Facebook Ads

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Resources
• http://www.social-contests.com/check-image/

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Make Sure You Measure!

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Power Editor

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Why use Power Editor?
• More advanced features than in the Facebook Ads Manager
• Reach your target audience more effectively
• Normally used by Agencies and Advertisers
• Run Ads on a set time schedule! And can schedule!
• Control the placement of your Ads – Mobile, WIFI etc
• Better optimisation – only show your ad once a day?
• Love this! Create unpublished posts

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Install Power Editor
• Go to Manage Ads and Click on Power Editor

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Download Upload System

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Features

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Campaign Structures

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Create New Campaign

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Upload Changes

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Facebook Remarketing

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Any Questions?

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