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Zoe Cairns ZC Social - How to get started with Facebook ads

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Sleeping Giant Media
Sleeping Giant Media

How to get started with Facebook Ads Learn how to get started with Facebook Ads. Zoe will go through the important steps you need to consider before setting up you campaigns and share some tips on how to achieve your goals and objectives

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How To Get Started With Facebook Ads Zoe Cairns - ZC Social Media
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Who Am I? International Social Media Speaker Social Media Consultant Social Media Management Agency
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Social Ads
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Where are Social Ads?
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Facebook Ads
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Facebook Ads – Goals /Objectives
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Your Target Audience
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com What is your message?
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com CPM or CPC
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Your Budget
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Use Images in Ads Use up to 6 images! 20% Text Rule Facebook Ads
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Resources • http://www.social-contests.com/check-image/
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Make Sure You Measure!
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Power Editor
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Why use Power Editor? • More advanced features than in the Facebook Ads Manager • Reach your target audience more effectively • Normally used by Agencies and Advertisers • Run Ads on a set time schedule! And can schedule! • Control the placement of your Ads – Mobile, WIFI etc • Better optimisation – only show your ad once a day? • Love this! Create unpublished posts
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Install Power Editor • Go to Manage Ads and Click on Power Editor
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Power Editor
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Download Upload System
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Features
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Campaign Structures
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Create New Campaign
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Upload Changes
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Facebook Remarketing
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Any Questions?

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