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Smart DevNet presents: The Mobile Apps Ecosystem
1. the
mobile
apps
ecosystem
presented
by
jim
ayson
smart
developer
network
Google
i/o
extended
version
1.2
Slide
1
2. Agenda
• The
Post-‐PC
world
and
the
move
to
smartphones
• What
is
an
“App”
• The
app
economy
• The
app
ecosystem
• The
mobile
operator’s
view
• The
app
ecosystem
in
the
Philippines
• Q&A
(10
mins)
Slide
2
10. “We
are
in
the
post
Web
2.0
era”
-‐
Forbes
Web
1.0
• Companies
founded
in
1994-‐2001.
Portals
and
Search
engines
-‐
Yahoo,
Google,
Amazon,
AOL,
eBay
Web
2.0
• The
Social
Web
–
Facebook,
LinkedIn,
Groupon
Mobile
• 2010
to
the
present.
The
App
is
mainly
mobile:
Instagram,
Foursquare,
Path
Slide
10
18. What
is
a
mobile
app
today?
• Can
be
a
na[ve
app
(iOS,
Android,
Java)
• Can
be
a
web
app
(HTML5)
• Can
be
developed
via
HTML5
and
converted
to
a
web
widget
running
through
a
widget
run[me
(wrt).
• Developed
in
HTML5
and
run
as
an
app
via
a
wrapper
like
Phonegap.
Slide
18
19. The
App
Economy
Apps
are
the
new
face
of
the
internet
(complemen[ng,
and
some[mes
replacing
the
web)
Slide
19
22. More
than
25
Billion
apps
downloaded
from
the
Apple
app
store
Inventory
of
almost
600,000
apps
on
Apple
Slide
22
23. More
than
13
Billion
apps
downloads
from
Android
Market
450,000
apps,
1
Billion
downloads
a
month
Slide
23
24. Apple
App
sales
• Revenues
of
$5.71B
since
2008.
• Paid
over
$4B
to
developers.
• Apple
keeps
30%
revenue
share,
Developers
keep
70%
Slide
24
25. How
the
Apps
make
money
• Business
Models:
– Paid
downloads
– Free
but
adver[ser
supported
– Free
but
contains
in-‐app
payments
and
subscrip[ons
– Revenue
share
with
app
store
owner
Slide
25
27. The
Mobile
Operator’s
View
• Apps
are
important
because
they
drive
mobile
internet
usage.
• More
Usage
=
Revenue
• Mobile
operators
(like
SMART)
are
trying
to
become
part
of
the
app
ecosystem
Slide
27
30. The
App
Ecosystem
+
Mobile
Operator
Handsets
Customers
Apps
Operator
App
Store
Developers
Slide
30
31. Mobile
Operators
as
part
of
the
app
ecosystem
Operator
billing
(payment
for
apps
and
items
through
load)
Revenue
Share
with
APIs
and
tools
for
developers
developers
Slide
31
32. Mobile
operator
app
ecosystem
Developer
Community
Programs
Operator
run
app
store
Promotes
local
apps,
Allows
in-‐app
charging
Slide
32
36. SMART
in
the
app
ecosystem
• APIs
and
tools
for
apps
developers
• Developer
program
(SMART
DevNet)
• Operator
billing
(apps
payments
through
load)
• SMART
App
Store
• Coopera[on
with
interna[onal
telcos
through
WAC
and
GSMA
• Assis[ng
technopreneurs
through
the
IdeaSpace
Founda[on
Slide
36