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A true story
Free Speech Started Here in Berkeley
I was here in utero ’64/’65 when it all started
My mom and I attended demonstrations almost every day
My mom tells me how armed police surrounded buildings, wouldn’t let students pass to go to class. She was scared, and angry too because she felt her unborn baby was threatened  She recalls the media (and Governor Reagan) portrayed peaceful demonstrations as “riots”
Fast Forward ~17 years and I returned to Berkeley ’83-’88 to get my business degree (I then did tech PR for ~20 yrs)
Then I met my wife-to-be, a fmr. Soap Opera Weekly reporter, and we wrote a book together
Publishers Said “No” ,[object Object],[object Object],[object Object],[object Object],[object Object]
The experience opened my eyes to Big Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Answer to the Problem:  Smashwords ,[object Object],[object Object],[object Object],[object Object]
How Smashwords Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indie ebooks published at Smashwords 140 6,000 28,500 75,000   (est)
It’s Time Publishing Got with the  Free Speech Program An uprising is in the words
Catalysts of the Free Speech Movement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is Big Publishing next?
The Old World of Big Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Publishers controlled passage to the hereafter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is the allure of Big Publishing a mirage, a myth?
Reality is setting in for authors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drivers for the Overthrow of Big Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The two questions that will spark an author rebellion against Big Publishing
Q1 What can a publisher do for me that I can’t do myself?
The Tools for Ebook Publishing and Distribution are  Free  and Available to All ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q2   (the most dangerous) Will a traditional publisher harm my book’s success?
Can a Big Publisher Harm Author’s Ability to Reach Readers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indie Authors Can Out-Publish Big Publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What happens when authors – the creators of books – lose faith in BIG PUBLISHING? God is dead.  — Nietzsche
“ MARIO SAVIO BODIES UPON THE GEARS” SPEECH (view/listen at  http://www.youtube.com/watch?v=u5o_0ZYA5HM ) “ There's a time when the operation of the machine becomes so odious—makes you so sick at heart—that you can't take part. You can't even passively take part. And you've got to put your bodies upon the gears and upon the wheels, upon the levers, upon all the apparatus, and you've got to make it stop. And you've got to indicate to the people who run it, to the people who own it, that unless you're free, the machine will be prevented from working at all."   Mario Savio , U.C. Berkeley Sproul Hall Steps, December 2, 1964
Throw Yourself Upon the Gears of  Big Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for considering the future
Learn more about indie ebook publishing ,[object Object],[object Object],[object Object],[object Object]
Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Upon the Gears of Big Publishing - ASJA May 15, Berkeley, CA

  • 1.  
  • 3. Free Speech Started Here in Berkeley
  • 4. I was here in utero ’64/’65 when it all started
  • 5. My mom and I attended demonstrations almost every day
  • 6. My mom tells me how armed police surrounded buildings, wouldn’t let students pass to go to class. She was scared, and angry too because she felt her unborn baby was threatened She recalls the media (and Governor Reagan) portrayed peaceful demonstrations as “riots”
  • 7. Fast Forward ~17 years and I returned to Berkeley ’83-’88 to get my business degree (I then did tech PR for ~20 yrs)
  • 8. Then I met my wife-to-be, a fmr. Soap Opera Weekly reporter, and we wrote a book together
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Indie ebooks published at Smashwords 140 6,000 28,500 75,000 (est)
  • 14. It’s Time Publishing Got with the Free Speech Program An uprising is in the words
  • 15.
  • 17.
  • 18.
  • 19. Is the allure of Big Publishing a mirage, a myth?
  • 20.
  • 21.
  • 22. The two questions that will spark an author rebellion against Big Publishing
  • 23. Q1 What can a publisher do for me that I can’t do myself?
  • 24.
  • 25. Q2 (the most dangerous) Will a traditional publisher harm my book’s success?
  • 26.
  • 27.
  • 28. What happens when authors – the creators of books – lose faith in BIG PUBLISHING? God is dead. — Nietzsche
  • 29. “ MARIO SAVIO BODIES UPON THE GEARS” SPEECH (view/listen at http://www.youtube.com/watch?v=u5o_0ZYA5HM ) “ There's a time when the operation of the machine becomes so odious—makes you so sick at heart—that you can't take part. You can't even passively take part. And you've got to put your bodies upon the gears and upon the wheels, upon the levers, upon all the apparatus, and you've got to make it stop. And you've got to indicate to the people who run it, to the people who own it, that unless you're free, the machine will be prevented from working at all." Mario Savio , U.C. Berkeley Sproul Hall Steps, December 2, 1964
  • 30.
  • 32.
  • 33.