Presentation of creativity and five types of creative thinking to the enkel ideas accelerator TRIBE 1, Oct 2014.

1. Enkel ideas accelerator @enkel HQ, PS Art Space
Wed 8 Oct 2014
Adam Jorlen - Facilitator, Futurist, Network Architect
#enkelideas

2. Practical stuff
• Handouts from last week
• Silent presentation 22 October : 7 images each
• Food Futures Guerilla Conference 10AM-
12PM on Sunday. South Fremantle Farmers
mkts.
• Tomorrow: enkel @ Murdoch from 3PM
• Venue for next time: Cat’s house - 19/474
Murray St, Perth (corner of Murray & Milligan
St in the CBD)

4. Creative experiences are very valuable, but in
order to fully benefit from them, they must be
observed, documented, and put to use.

5. Creativity
• Innovation = creativity + action
• What is creativity?
• Five types of creative thinking
Source for tonight’s theme and the following slides:
ADAM JORLEN - CREATIVE THINKING IN FORESIGHT- THE ROLE OF CREATIVE THINKING IN FORESIGHT AND HOW IT CAN
BE USED FOR BETTER FORESIGHT THINKING. A THESIS SUBMITTED TO THE AUSTRALIAN GRADUATE SCHOOL
OFENTREPRENEURSHIP AT SWINBURNE UNIVERSITY OF TECHNOLOGYFOR THE DEGREE OF MASTER OF MANAGEMENT

6. What is creativity?
• Mystical approaches attempt to explain creativity as something, which originates from divine
intervention or other mystical sources.
• Pragmatic approaches and other scientific approaches, among them De Bono, aim to develop creativity
rather than understand it, and are often not tested for validity.
• Psychodynamic approaches are based on research by Jung, Freud and others from the
psychoanalytical tradition. These describe creative output as stemming from tensions between
unconscious processes and the conscious reality.
• Psychometric approaches look at attempts to measure traits, ability etc. in order to measure
creativity in individuals.
• Cognitive approaches look at processes in the brain and how they are combined to result in
creative output.
• Social-personality approaches focus on personality variables, motivation and sociocultural
factors as sources of creativity.
• Confluence approaches are those where multiple components must be in place for creativity
to occur. For example a combination of personality and cognitive factors.

7. Five Types of Creative Thinking
The process of thought
where one uses
flexibility, fluency and
originality to explore as
many solutions or
options to a problem or
issue as possible.

8. Five Types of Creative Thinking
An alternative to step-by-
step thinking, so-called
vertical thinking,
which must be justified
with sequential steps
based on logic.

9. Five Types of Creative Thinking
Producing or
discovering things,
which are pleasant,
harmonious and
beautiful to our senses.

10. Five Types of Creative Thinking
Creativity is just connecting
things. When you ask creative
people how they did something,
they feel a little guilty because
they didn't really do it, they just
saw something. It seemed
obvious to them after a while.
– Steve Jobs

11. Five Types of Creative Thinking
The perception of receiving insights
from somewhere or someone else. It
often happens in dreams or other
states, but sometimes in extremely
powerful, rapid bursts of clarity and
focus, known as light-bulb moments
or peak experiences

12. But remember that…
“Ideas - even images of the future - have no
power in themselves to change the world. Their
effectiveness depends upon the existence of
people both willing to put them into action and
capable of doing so”
- Ian Miles

13. Silent Presentation 22 Oct
• Select 7 images (quotes, photos, drawings,
graphs, sketches, symbols or whatever…)
1. Why?
2. What?
3. Self?
4. Chessboard
5. We?
6. Fear
7. Hope