any brand would need to extend its market for better reach to the customers. this slide includes how Dell (in Nepal as well) excels in marketing its Brand using Social Media (Facebook in priority)

1. Social media marketing for Dell

2. • Incorporated in 1989
• Industry: Computer hardware, Computer software, IT consulting
IT services
• Founder(s): Michael Dell
• Area served: Worldwide
• Products: Desktops, net books ,notebooks, peripherals,
servers, printers, scanners, Smartphone, storages,
televisions
• Employees: 110,000 (2012)
• Subsidiaries: Alien ware, DellServices,Force10, Sonic Wall, WYSE,
Secure Works, KACE Networks, Exanet, Compellent,
AppAssure Software, Quest Software, Make
Technologies
• Website: Dell.com

3. • Large corporate (Relationship) customers.
Relationship customers are Fortune 1000 companies. They currently number about 50
companies, including Boeing, Exxon, Ford, Goldman Sachs, MCI, Microsoft, Mobil,
Oracle, Procter &Gamble, Sears, Shell Oil, Toyota, and Wal-Mart.
• Home and small business (Transaction) customers.
Transaction customers are small and medium-sized enterprises and Individual
Customers and consumers.
• Public sector (government and educational)
customers.
Source: http://www.mbaknol.com

4. International
Social Media
Marketing of
Dell
Twitter
:@DellOutlet
IdeaStorm,
Dell’s blog
where people
can post ideas,
where
comments can
be posted,
adding to an
idea. Then
ideas will be
voted on and
one with many
votes might be
implemented.
Direct2Dell,
An official
corporate blog of
dell for Customer
service.
Facebook
YouTube
Google+

5. Rank Social network Likes/followers/
subscribers
129th
facebook
44,752,086
20th
Twitter
1,488,785
112th
YouTube 13,629 subscribes
17,130,092 total videos
viewed
58th
Google+
307,454
Source: socialbakers.com

6. Brands Facebook likes Talking about
Hp 2,258,008 24,787
Dell 4,753,060 74,726
Apple 8,659,686 66,171

7. • Joined Facebook : November 16, 2011
• Popular week : December 30, 2012
• Popular city : Kathmandu, Nepal
• Popular age group : 18-24 years
• 39,350 likes 1,149 people talking

8. • Dell road show
& other awareness
programs
• “Dell greetings”
contest

18. Brands Likes People
Talking
Most
popular
age group
Years on
facebook
(till
feb,2013)
Dell 39,491 988 18-24 15 months
Asus 9,262 2,334 18-24 13 months
Acer 1,312 800 18-24 17 months
Toshiba 46 1 25-34 8 months
lenevo 38 27 18-24 6 months

19. Dell’s graph on Dell-Nepal facebook
Asus graph on asus-Nepal facebook

20. Acer’s graph on Acer-Nepal facebook
Dell’s graph on Dell-Nepal facebook

21. Dell-Nepal is far ahead of its close local competitors, Asus-Nepal and Acer for Nepal,
on social media presence. Below are the findings of comparisons of Dell-Nepal with
its competitors:
1. Though 2 months younger than Acer on facebook, Dell Nepal has more likes than
that of Acer's.
2. Different contests conducted leading to increased popularity.
3. Timely responses to customer queries.
4. Likes and comments per posts are increasing.

22. Social Aves Pvt. Ltd.
www.socialaves.com
Anamnagar 32, Kathmandu
Ph. No. +977-1-4102693
[A leading social media marketing company in Nepal]
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www.janakitech.com
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