SocialMedia Marketing For Dell
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any brand would need to extend its market for better reach to the customers. this slide includes how Dell (in Nepal as well) excels in marketing its Brand using Social Media (Facebook in priority)
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SocialMedia Marketing For Dell
- 1. Social media marketing for Dell
- 2. • Incorporated in 1989 • Industry: Computer hardware, Computer software, IT consulting IT services • Founder(s): Michael Dell • Area served: Worldwide • Products: Desktops, net books ,notebooks, peripherals, servers, printers, scanners, Smartphone, storages, televisions • Employees: 110,000 (2012) • Subsidiaries: Alien ware, DellServices,Force10, Sonic Wall, WYSE, Secure Works, KACE Networks, Exanet, Compellent, AppAssure Software, Quest Software, Make Technologies • Website: Dell.com
- 3. • Large corporate (Relationship) customers. Relationship customers are Fortune 1000 companies. They currently number about 50 companies, including Boeing, Exxon, Ford, Goldman Sachs, MCI, Microsoft, Mobil, Oracle, Procter &Gamble, Sears, Shell Oil, Toyota, and Wal-Mart. • Home and small business (Transaction) customers. Transaction customers are small and medium-sized enterprises and Individual Customers and consumers. • Public sector (government and educational) customers. Source: http://www.mbaknol.com
- 4. International Social Media Marketing of Dell Twitter :@DellOutlet IdeaStorm, Dell’s blog where people can post ideas, where comments can be posted, adding to an idea. Then ideas will be voted on and one with many votes might be implemented. Direct2Dell, An official corporate blog of dell for Customer service. Facebook YouTube Google+
- 5. Rank Social network Likes/followers/ subscribers 129th facebook 44,752,086 20th Twitter 1,488,785 112th YouTube 13,629 subscribes 17,130,092 total videos viewed 58th Google+ 307,454 Source: socialbakers.com
- 6. Brands Facebook likes Talking about Hp 2,258,008 24,787 Dell 4,753,060 74,726 Apple 8,659,686 66,171
- 7. • Joined Facebook : November 16, 2011 • Popular week : December 30, 2012 • Popular city : Kathmandu, Nepal • Popular age group : 18-24 years • 39,350 likes 1,149 people talking
- 8. • Dell road show & other awareness programs • “Dell greetings” contest
- 18. Brands Likes People Talking Most popular age group Years on facebook (till feb,2013) Dell 39,491 988 18-24 15 months Asus 9,262 2,334 18-24 13 months Acer 1,312 800 18-24 17 months Toshiba 46 1 25-34 8 months lenevo 38 27 18-24 6 months
- 19. Dell’s graph on Dell-Nepal facebook Asus graph on asus-Nepal facebook
- 20. Acer’s graph on Acer-Nepal facebook Dell’s graph on Dell-Nepal facebook
- 21. Dell-Nepal is far ahead of its close local competitors, Asus-Nepal and Acer for Nepal, on social media presence. Below are the findings of comparisons of Dell-Nepal with its competitors: 1. Though 2 months younger than Acer on facebook, Dell Nepal has more likes than that of Acer's. 2. Different contests conducted leading to increased popularity. 3. Timely responses to customer queries. 4. Likes and comments per posts are increasing.
- 22. Social Aves Pvt. Ltd. www.socialaves.com Anamnagar 32, Kathmandu Ph. No. +977-1-4102693 [A leading social media marketing company in Nepal] Powered by: Sparrow SMS, A product of Janaki Technology Pvt. Ltd www.janakitech.com Thank you