So / Cult presentation (English version)
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Humans, Brands, Stories. Grabbing attention is good. Captivating attention is better. // Humans love stories // // Stories need humans // // Humans use brands // // Brands need stories //
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So / Cult presentation (English version)
- 1. So Cult humans, brands, stories
- 2. Making an impression is getting harder every day. So Cult
- 3. Competition is intense. So Cult
- 4. We are bombarded by over 1,000 ad messages every day. * *Results may vary, but you get the idea : it's a lot. So Cult
- 5. Aspérité : n.f. (a-spé-ri-té) Etat de ce qui est rugueux, inégal. Saillie, partie qui dépasse. Grabbing attention Fig. L'aspérité du caractère. Les aspérités du style, tout ce que le isn’t that complicated. style a de rude dans la forme. (Once you understand basic rules) So Cult
- 6. But how do you keep it? So Cult
- 7. Being mesmerizing is more complicated. So Cult
- 8. Grabbing attention is good. Captivating attention is better. So Cult
- 9. So We know
- 10. humans love stories So Cult
- 11. humans love stories So Cult
- 12. humans love stories So Cult
- 13. humans love stories Image : Robbie Cooper Série «Immersion» - «Jerard Ocitti & Noah Harrowes playing Star Wars Battlefront videogame» So Cult
- 14. So We think
- 15. Sometimes a message alone is not enough. awesome logo So Cult
- 16. It’s important to tell a story. So Awesome
- 17. message ‟with great power comes great responsibility” So Cult
- 18. story So Cult
- 19. le message message ‟always follow your dreams” So Cult
- 20. story l’histoire So Cult
- 21. le message message ‟Think different.” So Cult
- 22. story l’histoire So Cult
- 23. So What ?
- 24. You hear a message. So Cult
- 25. You listen to a story. So Cult
- 26. To tell a story you need an audience. So Cult
- 27. Here is where stories are told. Source : « The Conversation Prism » by Brian Sollis & Jess3 So Cult
- 28. Oops. So Cult
- 29. Here is where stories are told. Story So Cult
- 30. Here are some storytelling tools. Source : « Social Media Brandsphere» by Brian Sollis & Jess3 So Cult
- 31. Passive audiences become engaged actors. (And that’s good !) passive audience engaged actors (allegory) (allegory) So Cult
- 32. Media become brands. So Cult
- 33. Brands become media. So Cult
- 34. Brands become pop culture. So Cult
- 35. Brands become icons. So Cult
- 36. A good brand story is a good story. Period. So Cult
- 37. So We do
- 38. Brand persona So Cult
- 39. Brand persona Brands don’t just tell stories, they are stories. The best brands are easy to spot : they are memorables protagonists. So Cult
- 40. Brand Content So Cult
- 41. Brand Content Good brand content is good content. Period. (The pitch becomes the brand baseline) So Cult
- 42. Social storytelling So Cult
- 43. Social storytelling In social media, the public is the media and the brand is what’s said about it. So Cult
- 44. Transmedia Storytelling So Cult
- 45. Transmedia Storytelling We are multiconnected. Today, a well-told story is a story that multiplies points of entry. So Cult
- 46. So We are
- 47. we are humans humans love stories So/Cult is the fusion between Olivier Ravard, idea digger & storyteller and Celina Barahona, multimedia projects director. we are So Cult
- 48. One More thing
- 49. To tell a good story, you need a compelling hook. So Cult
- 50. A hook is an irresistible magnet that attracts the audience and draws it into the story. So Cult
- 51. So Cult www.socult.net us@socult.net twitter : @so_cult