This document discusses email marketing and outlines a four phase process for creating effective email newsletters. It defines email marketing and newsletters, compares email to other marketing tools, and provides statistics on internet and email usage. The four phases outlined are targeting the right customers, creating engaging content, ensuring reliable delivery, and analyzing metrics to measure effectiveness. The document promotes Softex's email marketing solution for designing, sending, and tracking newsletters.
2. Outline
What Is Email Marketing?
Email Marketing vs. The Traditional Advertising
Facts about Email Marketing and Internet
Why Email Marketing?
Softex E- Campaign
3. What is Email Marketing & Newsletter?
Email marketing is one of electronic
marketing tools that contains a commercial
message to a group of people using email.
As for Email Newsletter, it is type of email
marketing sent out on regular basis.
4. Email Marketing vs. Traditional Tools
TVSMSEmail
Limited by the
duration of your Ad
•Limited max. 160
characters
•Intensively precise
•Unlimited
•integrate website
and social mediaContent
Reach wide scale of
audience but most
of them are not the
targeted customers
• Targeted
• Hard to track
•Targeted
•measureable
•interactivity
Target
If we are going to compare between these marketing tactics E-
mail campaign is the lowest and the TV Ads is the highest cost.
Cost effective
6. Some Figures About Internet Usage
In 2012, the number of
Internet users worldwide has
reached 2.27 billion.
Africa has gone from 34
million to 140 million, in the
past five years.
7. Internet Usage in Egypt
In Egypt, there are nearly 22 million
internet users.
Egypt is ranked as the second-largest
country of internet usage among the
African continent
8. Facts About Email Marketing
72% of respondents to an E-
Consultancy survey in early
2011 described email's ROI as
excellent or good.
9. Facts About Email Marketing
A survey ,by Forbes Media, revealed
that email marketing are the second-
most effective tool for generating
conversations, just behind SEO.
10. Why Email Marketing
Affordable, effective and does not take
much from your marketing budget.
Works effectively in favor of branding
Provides you analysis on the
effectiveness of your marketing
message
11. Why E-mail Marketing Contd.
Build stronger relationships with
customers
Increasing traffic on your website
Provide interaction with customers
and their feedback
15. Target
(reaching the right customers is the first step in success)
With Softex:
Target a specific category of your
customers.
Able to handle millions of emails
Import flexibly customers’ emails
from different sources.
17. Content
( by which you will capture your customer , or lose him forever)
With Softex :
Get the job done for you with ready-
made templates.
Create your own design with smart
toolbox
Don’t worry about the image quality
as HTML code adjusts and slices it
for a smoother delivery.
19. Delivery
(acquiring an efficient mechanism is must; no need to lose all of your efforts)
With Softex:
Keeping your emails out of spamming is
guaranteed
No need to keep your laptop or pc
working with valid internet connection.
Just shoot and go
Unsubscribe option is very smooth with
just two clicks away!
26. For Pricing &Further Information
We will be glad to contact us on:
sales@softexsw.com
info@softexsw.com
Tel & Fax: (+202) 24529717
24513434
24513438
Address : 18 Wali st., Kobry El Kobba, Cairo, Egypt