1. Question 2:
How effective is the
combination of your main
product and ancillary tasks?

2. Film Title
When comparing both the poster and
magazine, a clear similarity is shown
through the font style and colour of the film
title „Reverie‟. Because me and Emily
were using different pictures for each
ancillary task, we knew we had to make a
definite similarity so if the audience didn‟t
see a link anywhere else, they could with
the film title. The font style is the
same, which was a style called „Agency
FB‟ and I used this also for the credit block
as I believed it brought a good sharp effect
as it does not give a clue to the narrative.
The only difference between the too, is I
have used more drop shadow on the title
of the film poster as I believe this gave the
poster a bolder, sharper effect to make it
stand out on the page. However I do not
believe that this makes the title look any
different to the magazine title of „Reverie‟
as the font style and colour gives them

3. When comparing both the ancillary tasks to
my teaser trailer title of „Reverie‟, the same
red coloured font and similar style of writing
has been used throughout. We could not
precisely use the exact same font style and
font colour for the trailer title as the ancillary
tasks because we used a different software
called Premiere Elements on the Mac.
However, a similar red colour is used in all
constructions to allow the audience to see
clear links through out. On all constructions
we have made the writing bold, to give the
title sharpness which as explained before,
doesn't provide clues to the narrative and
follows the theme created throughout the film,
- „mystery‟. This sense of mystery is created
through the last scene of the teaser trailer,
where Emily is tied up and the audience are
unsure how or why and also the name of the
film itself, as not everyone will know what
Reverie means.

4. The font used on the main
product and ancillary tasks
First of all, when looking at the
colour of the writing on each
product, me and my partner
have kept to the same colour
scheme throughout. We have
used white writing, conveying
the innocence portrayed by the
female within the trailer and we
have used red, for the main
title, „Reverie‟ on each of our
products and for other important
text to make them stand out
from the background; for
example the film date
release, the actors names and
the red tie on the poster, linking
our male protagonist to the
females „visions.‟ The use of red
is supposed to be a direct link to
the red tie worn by one of the
male gang member.

5. The font style used on the main
product and ancillary tasks
Another film posters credit block
When referring to the font style of the
ancillary tasks, me and Emily chose to
present them a little differently when
producing the poster, the magazine and the
trailer. Emily used a sharper font for the
writing of our film magazine because the
magazine front cover image used direct
focus and instantly grabbed the audiences
attention. Therefore we knew we needed to
make the text stand out from the
background and we believed this text style
allowed us to do this. Furthermore, we
believed the text we used for both the
trailer and poster would not have achieved
this as it was a lot bolder and smoother
and would not have had the same effect.
Yet, I did use a similar font to the magazine
for the credit block on the poster as this
style of writing, I had saw on other film
posters, I had researched. I decided this
font was best to use for my poster as it
seemed a very common style and allowed
the poster to have a professional look.

6. Other examples
For the trailers font, throughout
we decided that we would keep
the use of bold writing on the film
title (as explained previously) and
on the “coming soon” and
“presents” subtitles also to allow a
common theme to be convey
throughout. Yet, we did decided to
portray our film companies
production name, „STEM
Productions‟ to a more formal
writing and not use the bold affect,
as this allowed our company
name to make a statement by not
using the same writing which was
used throughout. This was to
portray the names importance –
much like the other example of a
film production name shown.

7. Furthermore, not all the font on our film
poster I created is the same. The reason
for this is because I wanted the title, as
explain previous to look sharp and stand
out on the poster. However, I wanted the
reviews to also grab the audiences
attention as these were important in
promoting our poster to those who haven‟t
watched the trailer for instance.
Therefore, the reviews are in a
bolder, bigger font (following on from the
bold theme used throughout) where as the
reviewer is in a smaller size to allow their
comment to be seen before the reviewer
due to such adjectives used like “Thrilling”
– which is definitely a comment which
would promote the film and intrigue an
audience. Furthermore, I change the font
of „BIFA Award‟ as I wanted this to look
more professional as it would be a
professional, formal event. Therefore, this
is a similarity to the STEM Production‟ font
style used on our trailer.

8. Overall- Font
Overall, even though some parts of the font styles are a little different, I
believe their combination works really well as the main title, „Reverie‟ is
extremely similar within each product and this is how the audience will
recognise the film. The differences of the font styles do not effect the
combination of the products but allows them to promote the film correctly
and to the correct target audience.

9. Use of stars
At the start
At the end
The use of stars on both ancillary tasks and the trailer have been clearly portrayed.
Firstly, when looking at the trailer, the female is show to be the protagonist through
the whole trailer as I have deliberately not shown who kidnaps her, who ties her up
and who's watching her as that‟s all part of the mystery and the puzzle within the
narrative. I wanted this main focus to be on her as I wanted to show her
vulnerability. Just because she has wealth and money, doesn‟t mean she has power
over everyone else and this is what I wanted to convey. Yet, I have shots of males
sitting round on a table, especially one in particular with a red tie and a gang he is
sitting with. I have deliberately took the focus off the female, to then focus on this
male and his gang because I believe it provides a clue for the audience of who the
kidnaper and the stalker might be. However, just because it might seem like a link, it
does not mean it is true.

10. Use of stars
Furthermore, both on the credit block, the
magazine and at the end of the trailer, „Emily
Garfoot‟ and „Gareth Marsden‟ have been stated.
After researching posters and magazine, I found
it was a common convention to use the stars as
a promoting technique on the poster and the
magazine. For example, the film poster of
Shutter Island, with Leonardo Dicaprio and
Entertainment Magazine promoting The Hunger
Games as the headline story and introducing the
female protagonists as Jennifer Lawrence. Me
and my partner used our actors as a promoting
technique on these ancillary tasks and used
them also as key links between both
constructions.

11. Audience feedback
Use of stars
Showing these males then brings links to
the poster, as I have deliberately created
the female in the shape of a tie, portraying
that this is a males shadow. Also, I tinted
the picture of the female red, to also clearly
show a link between the red tie seen in the
trailer. Furthermore, feedback gathered
from a member of our target audience I
received about the poster and the
magazine, the picture of the female on the
poster, the female in the magazine and the
female within the trailer can be clearly
recognisable as the same person.

12. Genre representation - Costume
and props
Classic Noir Film
When thinking about the Film Noir genre, it has been used
throughout the main product and the ancillary tasks. First of
all, when looking at the images above, there is a clear use of
genre of Noir used by the smoking of the cigarette. We wanted
to use a cigarette because it portrays that 1940‟s – 50s era
and as shown in the classic film Noir image above. However,
the portraying of Film Noir doesn‟t end there.

13. Genre representation - Costume
and props
Double Indemnity
When considering the
costume, Film Noir can be
portrayed through the use of smart
shirts, ties, trousers and shoes. Me
and my partner wanted to keep the
theme of having our characters
dressed smartly, like the classic
Noir „Double Indemnity.‟ Even
though we were modernising our
film, like Drive, we believed Film
Noir could be still represented
through the use of costume. We
also decided to combine this use of
genre to our film poster. We did this
by giving the shadow a tie, to
portray that smartness that was
shown within the trailer and also
give a hint to the key man.

14. Genre Representation –
Lighting
Furthermore during our trailer, we used the lighting to give a
Noir effect. As seen in the pictures below, the use of light
allowed a shadow to be created. Therefore, I did exactly this
by using a LED hand held light, in a dark room (our school
lecture theatre) to reflect onto the focused person, to give off a
shadow. This use of light brings a mysterious effect and this
matched the mystery within our trailer. I also used this shadow
effect on the poster I created to again bring that Noir feel to
our film.
Classic Film Noir

15. Genre Representation - Black and
white background used
When looking at the trailer „dream scene‟, poster and the magazine, another clear
comparison was portrayed. Me and Emily both decided, after we knew we were going to
make the „dream scene‟ in the trailer black and white to convey it was a flashback or a
vision, - an inspiration we took from the film „Memento‟; we knew there had to be this Noir
link within the ancillary tasks as well. Therefore, both the poster and magazine main
pictures were tinted black and white.
It also occurred to me that having this effect made me realise that it was going to bring a
divergence from other film poster and film magazines. Me and Emily saw this as another
great selling point as being apart of the audience myself, I like when different films come
out where you cant predict what's going to happen and the trailer doesn‟t give too much
away – I see this as being a really good film.

16. Expression
There is differences between
Susanna's expression on the poster
compared with her expression on
the film magazine cover.
Firstly, Susanna is portrayed as
extremely venerable in the trailer
and I wanted this to be expressed
on the poster too by taking a picture
of her look down, looking unhappy
and having a more dominant picture
behind her, to convey they have the
authority. This would attract a
similar audience to the Magazine as
it conveys a lot of male dominance
and both the trailer, poster and
magazine is projecting female
objectification and therefore aiming
mostly at the male target audience.

17. However, for the magazine picture I
wanted to take a picture of Susanna
looking quite emotionless. Though, her
character is a rich, wealthy woman and
her wealth makes her an authoritative
person. Therefore. I wanted this to show
in her eyes by directly looking into the
camera, to make her to look stronger.
Maybe, to portray to the audience that
because of these traits, the film may not
end how they may have expected it too
after watching the trailer. Me and Emily
decided not to put the male protagonist
on the front cover as he remains a
mystery in the poster and trailer.
Yes, there are males shown within the
trailer but as explained before, are
people always what they seem?
Usually, the magazine is likely to come
out after the exhibition of the film has
been released, therefore it would be
spoiling the puzzle if is to be displayed.