SlideShare une entreprise Scribd logo
1  sur  18
Sony  Group No. 7 Jennifer Busacca, Trevor Helms, William Logan, Stephen Remillard  & Stephen Giusti
Sony Company Background ,[object Object],[object Object],[object Object],[object Object]
Sony Marketing Objective ,[object Object]
Sony Marketing Challenge ,[object Object],[object Object],[object Object],[object Object]
Sony SWOT ANALYSIS: Strengths
Sony SWOT ANALYSIS: Weaknesses ,[object Object],[object Object],[object Object]
Sony Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony  Marketing Strategies
 
Sony  Target Market  ,[object Object],[object Object],[object Object],[object Object]
Sony   Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony   Positioning ,[object Object],[object Object],[object Object]
Sony  Promotional Strategies  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Managerial Implications &  Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Sony presentation
Sony presentationSony presentation
Sony presentationLeha P
 
SONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales ManagementSONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales ManagementAyush Parekh
 
Marketing case of sony
Marketing case of sonyMarketing case of sony
Marketing case of sonyDuy Nguyen
 
Sony india pvt ltd
Sony india pvt ltdSony india pvt ltd
Sony india pvt ltdRAJAN SINGH
 
Pestle Analysis for Sony Corporation
Pestle Analysis for Sony CorporationPestle Analysis for Sony Corporation
Pestle Analysis for Sony CorporationAfifah Nabilah
 
Strategic Analysis of Sony
Strategic Analysis of SonyStrategic Analysis of Sony
Strategic Analysis of SonyFarhaNaaz38
 
Sony presenttion !
Sony presenttion ! Sony presenttion !
Sony presenttion ! Hetal Mistry
 
Samsung case study Presentation
Samsung case study PresentationSamsung case study Presentation
Samsung case study PresentationHarishSinghal5
 
SWOT ANALYSIS OF STAR PLUS CHANNEL
SWOT ANALYSIS OF STAR PLUS CHANNELSWOT ANALYSIS OF STAR PLUS CHANNEL
SWOT ANALYSIS OF STAR PLUS CHANNELRahul Dixit
 
The Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYThe Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
 
Disney marketing strategy
Disney marketing strategyDisney marketing strategy
Disney marketing strategyIvySinha
 

Tendances (20)

Sony presentation
Sony presentationSony presentation
Sony presentation
 
Sony SWOT Analysis
Sony SWOT AnalysisSony SWOT Analysis
Sony SWOT Analysis
 
SONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales ManagementSONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales Management
 
Marketing case of sony
Marketing case of sonyMarketing case of sony
Marketing case of sony
 
Sony
SonySony
Sony
 
4 ps sony marketing mix abhi
4 ps sony marketing mix abhi4 ps sony marketing mix abhi
4 ps sony marketing mix abhi
 
Sony india pvt ltd
Sony india pvt ltdSony india pvt ltd
Sony india pvt ltd
 
Sony
SonySony
Sony
 
Pestle Analysis for Sony Corporation
Pestle Analysis for Sony CorporationPestle Analysis for Sony Corporation
Pestle Analysis for Sony Corporation
 
Sony in india
Sony in indiaSony in india
Sony in india
 
Strategic Analysis of Sony
Strategic Analysis of SonyStrategic Analysis of Sony
Strategic Analysis of Sony
 
Sony presenttion !
Sony presenttion ! Sony presenttion !
Sony presenttion !
 
SONY Case Study
SONY Case StudySONY Case Study
SONY Case Study
 
Samsung case study Presentation
Samsung case study PresentationSamsung case study Presentation
Samsung case study Presentation
 
Sony Pictures
Sony PicturesSony Pictures
Sony Pictures
 
SWOT ANALYSIS OF STAR PLUS CHANNEL
SWOT ANALYSIS OF STAR PLUS CHANNELSWOT ANALYSIS OF STAR PLUS CHANNEL
SWOT ANALYSIS OF STAR PLUS CHANNEL
 
Sony corp.
Sony corp.Sony corp.
Sony corp.
 
Sony case study
Sony case studySony case study
Sony case study
 
The Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYThe Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONY
 
Disney marketing strategy
Disney marketing strategyDisney marketing strategy
Disney marketing strategy
 

Similaire à Sony Marketing Plan Slide Show

Consumer Electronics
Consumer ElectronicsConsumer Electronics
Consumer Electronicssurinder_Jain
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysisHaroldHoward2
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysislydia163540
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fKazuma Arimori
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fKazuma Arimori
 
Porter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - SonyPorter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - Sonyell_suhaily
 
industrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterpriseindustrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterpriseAditya Mehta
 
Sony International Management
Sony International ManagementSony International Management
Sony International ManagementJoost Narraina
 
2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketingiMedia Connection
 
ERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationParimal Patel
 
Kearns_Megan_SonyPresentation.pdf
Kearns_Megan_SonyPresentation.pdfKearns_Megan_SonyPresentation.pdf
Kearns_Megan_SonyPresentation.pdfMeganKearns7
 

Similaire à Sony Marketing Plan Slide Show (20)

Strategic management (sony)
Strategic management (sony)Strategic management (sony)
Strategic management (sony)
 
Sony
SonySony
Sony
 
Consumer Electronics
Consumer ElectronicsConsumer Electronics
Consumer Electronics
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysis
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysis
 
Samsung
SamsungSamsung
Samsung
 
Sony corporation
Sony corporationSony corporation
Sony corporation
 
sony
sonysony
sony
 
Kulsoom
KulsoomKulsoom
Kulsoom
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_f
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_f
 
Porter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - SonyPorter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - Sony
 
industrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterpriseindustrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterprise
 
Sony International Management
Sony International ManagementSony International Management
Sony International Management
 
2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing
 
SONY'S Failure in MP3 Market
                 SONY'S Failure in MP3 Market                            SONY'S Failure in MP3 Market
SONY'S Failure in MP3 Market
 
ERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationERP Case Study On Sony Corporation
ERP Case Study On Sony Corporation
 
Sony vaio project
Sony  vaio projectSony  vaio project
Sony vaio project
 
Kearns_Megan_SonyPresentation.pdf
Kearns_Megan_SonyPresentation.pdfKearns_Megan_SonyPresentation.pdf
Kearns_Megan_SonyPresentation.pdf
 
Raknavprint
RaknavprintRaknavprint
Raknavprint
 

Sony Marketing Plan Slide Show