SlideShare une entreprise Scribd logo
1  sur  18
Sony  Group No. 7 Jennifer Busacca, Trevor Helms, William Logan, Stephen Remillard  & Stephen Giusti
Sony Company Background ,[object Object],[object Object],[object Object],[object Object]
Sony Marketing Objective ,[object Object]
Sony Marketing Challenge ,[object Object],[object Object],[object Object],[object Object]
Sony SWOT ANALYSIS: Strengths
Sony SWOT ANALYSIS: Weaknesses ,[object Object],[object Object],[object Object]
Sony Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony  Marketing Strategies
 
Sony  Target Market  ,[object Object],[object Object],[object Object],[object Object]
Sony   Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony   Positioning ,[object Object],[object Object],[object Object]
Sony  Promotional Strategies  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Managerial Implications &  Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Marketing case of sony
Marketing case of sonyMarketing case of sony
Marketing case of sony
Duy Nguyen
 
Case study analysis sony
Case study analysis sonyCase study analysis sony
Case study analysis sony
surabhi agarwal
 

Tendances (20)

Strategic analysis of sony
Strategic analysis of sonyStrategic analysis of sony
Strategic analysis of sony
 
Company Review on Sony
Company Review on Sony Company Review on Sony
Company Review on Sony
 
Sony SWOT Analysis
Sony SWOT AnalysisSony SWOT Analysis
Sony SWOT Analysis
 
Sony presentation
Sony presentationSony presentation
Sony presentation
 
Business strategy at sony
Business strategy at sonyBusiness strategy at sony
Business strategy at sony
 
Marketing case of sony
Marketing case of sonyMarketing case of sony
Marketing case of sony
 
Sony ppt
Sony pptSony ppt
Sony ppt
 
Sony ppt
Sony pptSony ppt
Sony ppt
 
Sony corp.
Sony corp.Sony corp.
Sony corp.
 
Samsung Company Presentation
Samsung Company PresentationSamsung Company Presentation
Samsung Company Presentation
 
Lenovo SWOT ,Product Mix etc.
Lenovo SWOT ,Product Mix etc.Lenovo SWOT ,Product Mix etc.
Lenovo SWOT ,Product Mix etc.
 
Sony
SonySony
Sony
 
Case study analysis sony
Case study analysis sonyCase study analysis sony
Case study analysis sony
 
Samsung Industry and Firm Analysis
Samsung Industry and Firm AnalysisSamsung Industry and Firm Analysis
Samsung Industry and Firm Analysis
 
Samsung ppt
Samsung pptSamsung ppt
Samsung ppt
 
Sales and distribution management of Samsung and LG.
Sales and distribution management of Samsung and LG.Sales and distribution management of Samsung and LG.
Sales and distribution management of Samsung and LG.
 
(6)sony ppt (1)
(6)sony ppt (1)(6)sony ppt (1)
(6)sony ppt (1)
 
Everything about Sony Corp.
Everything about Sony Corp.Everything about Sony Corp.
Everything about Sony Corp.
 
Strategic Analysis Of Lenovo
Strategic Analysis Of LenovoStrategic Analysis Of Lenovo
Strategic Analysis Of Lenovo
 
Porter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - SonyPorter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - Sony
 

Similaire à Sony Marketing Plan Slide Show

Consumer Electronics
Consumer ElectronicsConsumer Electronics
Consumer Electronics
surinder_Jain
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysis
lydia163540
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysis
HaroldHoward2
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_f
Kazuma Arimori
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_f
Kazuma Arimori
 
2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing
iMedia Connection
 

Similaire à Sony Marketing Plan Slide Show (20)

Strategic management (sony)
Strategic management (sony)Strategic management (sony)
Strategic management (sony)
 
Sony
SonySony
Sony
 
Consumer Electronics
Consumer ElectronicsConsumer Electronics
Consumer Electronics
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysis
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysis
 
Samsung
SamsungSamsung
Samsung
 
Sony corporation
Sony corporationSony corporation
Sony corporation
 
sony
sonysony
sony
 
Kulsoom
KulsoomKulsoom
Kulsoom
 
SONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales ManagementSONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales Management
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_f
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_f
 
industrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterpriseindustrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterprise
 
Sony International Management
Sony International ManagementSony International Management
Sony International Management
 
2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing
 
SONY'S Failure in MP3 Market
                 SONY'S Failure in MP3 Market                            SONY'S Failure in MP3 Market
SONY'S Failure in MP3 Market
 
ERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationERP Case Study On Sony Corporation
ERP Case Study On Sony Corporation
 
Sony vaio project
Sony  vaio projectSony  vaio project
Sony vaio project
 
Kearns_Megan_SonyPresentation.pdf
Kearns_Megan_SonyPresentation.pdfKearns_Megan_SonyPresentation.pdf
Kearns_Megan_SonyPresentation.pdf
 
Raknavprint
RaknavprintRaknavprint
Raknavprint
 

Sony Marketing Plan Slide Show