SlideShare une entreprise Scribd logo
1  sur  18
Télécharger pour lire hors ligne
Sony  Group No. 7 Jennifer Busacca, Trevor Helms, William Logan, Stephen Remillard  & Stephen Giusti
Sony Company Background ,[object Object],[object Object],[object Object],[object Object]
Sony Marketing Objective ,[object Object]
Sony Marketing Challenge ,[object Object],[object Object],[object Object],[object Object]
Sony SWOT ANALYSIS: Strengths
Sony SWOT ANALYSIS: Weaknesses ,[object Object],[object Object],[object Object]
Sony Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony  Marketing Strategies
 
Sony  Target Market  ,[object Object],[object Object],[object Object],[object Object]
Sony   Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony   Positioning ,[object Object],[object Object],[object Object]
Sony  Promotional Strategies  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Managerial Implications &  Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Marketing case of sony
Marketing case of sonyMarketing case of sony
Marketing case of sonyDuy Nguyen
 
Strategic Analysis of Sony
Strategic Analysis of SonyStrategic Analysis of Sony
Strategic Analysis of SonyFarhaNaaz38
 
Sony presentation
Sony presentationSony presentation
Sony presentationLeha P
 
SONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales ManagementSONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales ManagementAyush Parekh
 
Sony presenttion !
Sony presenttion ! Sony presenttion !
Sony presenttion ! Hetal Mistry
 
Samsung Presentation
Samsung PresentationSamsung Presentation
Samsung Presentationulugbek55
 
Case study analysis sony
Case study analysis sonyCase study analysis sony
Case study analysis sonysurabhi agarwal
 
A CASE STUDY ON SONY CORPORATION
A CASE STUDY ON SONY CORPORATIONA CASE STUDY ON SONY CORPORATION
A CASE STUDY ON SONY CORPORATIONNirav Desai
 
Samsung Mobile Competitor' s Analysis
Samsung Mobile Competitor' s AnalysisSamsung Mobile Competitor' s Analysis
Samsung Mobile Competitor' s Analysisgaurav
 
Sony new group
Sony new    groupSony new    group
Sony new groupSM3027
 
Barco Projection Systems Case Study
Barco Projection Systems Case StudyBarco Projection Systems Case Study
Barco Projection Systems Case StudyBCronin2
 

Tendances (20)

Sony
SonySony
Sony
 
Marketing case of sony
Marketing case of sonyMarketing case of sony
Marketing case of sony
 
Strategic Analysis of Sony
Strategic Analysis of SonyStrategic Analysis of Sony
Strategic Analysis of Sony
 
Sony presentation
Sony presentationSony presentation
Sony presentation
 
SONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales ManagementSONY Bravia : Strategic Sales Management
SONY Bravia : Strategic Sales Management
 
Strategy of Samsung
Strategy of SamsungStrategy of Samsung
Strategy of Samsung
 
Sony
SonySony
Sony
 
Sony in india
Sony in indiaSony in india
Sony in india
 
Samsung ppt
Samsung pptSamsung ppt
Samsung ppt
 
Sony presenttion !
Sony presenttion ! Sony presenttion !
Sony presenttion !
 
Samsung Presentation
Samsung PresentationSamsung Presentation
Samsung Presentation
 
SONY Televisions
SONY TelevisionsSONY Televisions
SONY Televisions
 
Case study analysis sony
Case study analysis sonyCase study analysis sony
Case study analysis sony
 
A CASE STUDY ON SONY CORPORATION
A CASE STUDY ON SONY CORPORATIONA CASE STUDY ON SONY CORPORATION
A CASE STUDY ON SONY CORPORATION
 
SONY Case Study
SONY Case StudySONY Case Study
SONY Case Study
 
Samsung Mobile Competitor' s Analysis
Samsung Mobile Competitor' s AnalysisSamsung Mobile Competitor' s Analysis
Samsung Mobile Competitor' s Analysis
 
Sony new group
Sony new    groupSony new    group
Sony new group
 
Barco Projection Systems Case Study
Barco Projection Systems Case StudyBarco Projection Systems Case Study
Barco Projection Systems Case Study
 
Samsung
SamsungSamsung
Samsung
 
Sony SWOT Analysis
Sony SWOT AnalysisSony SWOT Analysis
Sony SWOT Analysis
 

Similaire à Sony Marketing Plan Slide Show

Strategic Management Of Apple Inc. And Samsung Group
Strategic Management Of Apple Inc. And Samsung GroupStrategic Management Of Apple Inc. And Samsung Group
Strategic Management Of Apple Inc. And Samsung GroupAmber Voisine
 
Marketing Plan- Sony Playstation 3
Marketing Plan- Sony Playstation 3Marketing Plan- Sony Playstation 3
Marketing Plan- Sony Playstation 3Lisa Brown
 
Consumer Electronics
Consumer ElectronicsConsumer Electronics
Consumer Electronicssurinder_Jain
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysislydia163540
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysisHaroldHoward2
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fKazuma Arimori
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fKazuma Arimori
 
Porter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - SonyPorter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - Sonyell_suhaily
 
industrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterpriseindustrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterpriseAditya Mehta
 
Sony International Management
Sony International ManagementSony International Management
Sony International ManagementJoost Narraina
 
2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketingiMedia Connection
 
ERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationParimal Patel
 

Similaire à Sony Marketing Plan Slide Show (20)

Sony
SonySony
Sony
 
Strategic Management Of Apple Inc. And Samsung Group
Strategic Management Of Apple Inc. And Samsung GroupStrategic Management Of Apple Inc. And Samsung Group
Strategic Management Of Apple Inc. And Samsung Group
 
Marketing Plan- Sony Playstation 3
Marketing Plan- Sony Playstation 3Marketing Plan- Sony Playstation 3
Marketing Plan- Sony Playstation 3
 
Consumer Electronics
Consumer ElectronicsConsumer Electronics
Consumer Electronics
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysis
 
Howard environmental analysis
Howard environmental analysisHoward environmental analysis
Howard environmental analysis
 
Samsung
SamsungSamsung
Samsung
 
Sony corporation
Sony corporationSony corporation
Sony corporation
 
sony
sonysony
sony
 
Kulsoom
KulsoomKulsoom
Kulsoom
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_f
 
How must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_fHow must sony_change_its_business_strategies_f
How must sony_change_its_business_strategies_f
 
Porter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - SonyPorter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - Sony
 
industrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterpriseindustrial analysis report of Consumer durables and Sony enterprise
industrial analysis report of Consumer durables and Sony enterprise
 
Sony International Management
Sony International ManagementSony International Management
Sony International Management
 
Sony Marketing Mix
Sony Marketing MixSony Marketing Mix
Sony Marketing Mix
 
2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing2011 03-i m-breakthrough-nextgentvmarketing
2011 03-i m-breakthrough-nextgentvmarketing
 
SONY'S Failure in MP3 Market
                 SONY'S Failure in MP3 Market                            SONY'S Failure in MP3 Market
SONY'S Failure in MP3 Market
 
ERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationERP Case Study On Sony Corporation
ERP Case Study On Sony Corporation
 
Sony vaio project
Sony  vaio projectSony  vaio project
Sony vaio project
 

Sony Marketing Plan Slide Show