Short presentation on social shopping from a CPG perspective.

1. Five Views Of Social Commerce: Aggregating & Distributing Consumer Advocacy

3. Brand connectivity with consumers is no longer a possibility – but a necessity – because she will be heard. What My Non-Geek Marketers Think… …provides individuals an opportunity to connect with a much broader group of like-minded people, allowing savvy marketers to influence trend development in their favor. Shopping based on what others think you should buy. Allows consumers to be “in the know” and ahead of the curve on coupons and promotions. Puts our smaller brands on equal footing with our larger ones. The ultimate Brand Ego Boost…a reminder that people love our products.

4. + Shopping(product) Social(conversation)

6. User Generated Goodwill Consumers helping others they don’t know – not because brands want them to – but because they decide to contribute. What This Internet Geek Marketer Thinks…

7. Consumers Helping Others… Find The Right ProductFind A Better Version Buy It EasierBuy It Cheaper

8. Measure Sentimentbrand influences consumer LocateGoodwillconsumer influences consumer amplified by brand

9. CPG’s Holy Social Grail

10. Brand’s Role = Aggregate & Distribute Goodwill

11. Internet Buzzwords of the FutureTODAY!

12. Social POP (point of purchase networking)

13. SKU of Mouth (viral UPC)

14. Crowdcarts (crowdsourcing+ commerce)

15. Augmented Multiplayer Casual Couponing (Groupon meets FourSquare meets Bejeweled)

16. Pintsourcing (small groups of smart people + beer = great ideas)