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E Marketing Mix

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Steve Raybould
Steve Raybould
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The eMarketing Mix These ideas are taken from: Principles of eMarketing by Otilia Otlacan www.TeaWithEdge.com
Objectives of this session ,[object Object],[object Object],[object Object]
What is ‘eMarketing’?
‘ e-Marketing is Marketing that uses the internet as manifestation media.’ - Mark Sceats ‘ e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.’ - CISCO Systems
The Extended Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
The eMarketing Mix ,[object Object],Personalization, Privacy, + Customer Service, Community, + Site, Security, Sales Promotion.
1: Personalisation ,[object Object],[object Object],[object Object],[object Object]
2. Privacy ,[object Object],[object Object],[object Object],[object Object]
3. Customer Service ,[object Object],[object Object],[object Object],[object Object]
4. Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Site ,[object Object],[object Object],[object Object],[object Object]
6. Security ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Sales Promotion ,[object Object],[object Object],[object Object],[object Object]
Conclusions: ,[object Object],[object Object],[object Object]

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E Marketing Mix

  • 1. The eMarketing Mix These ideas are taken from: Principles of eMarketing by Otilia Otlacan www.TeaWithEdge.com
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  • 4. ‘ e-Marketing is Marketing that uses the internet as manifestation media.’ - Mark Sceats ‘ e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.’ - CISCO Systems
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