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Strategic Visualization
 

Strategic Visualization

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What is strategic visualization and how does it work? Get introduced to this new, convincing method that is transforming the way we understand business issues. ...

What is strategic visualization and how does it work? Get introduced to this new, convincing method that is transforming the way we understand business issues.
Make your business challenges and strategic initiatives transparent, understandable and accessible for all your key stakeholders.

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  • @NicolayWorren Indeed visual mapping methods have been around for a long, long time. And creating a presentation of the most important contributors to the field (and the field's contribution to business problem solving methods) is very relevant since we all build on each other. Thank you very much for your interest.
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  • Good presentation and interesting concept. The only thing I missed was a reference to the work of others - visual mapping methods have been around for many years.
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    Strategic Visualization Strategic Visualization Presentation Transcript

    • StrategicVisualization in abusiness worldHow to cut throughcomplexity without everlosing overview
    • Strategic Visualization ”This  presenta9on   takes  you  through  why   and  how  strategic   ”Please  keep  in  mind   visualiza9on  works  in  a   that  these  slides  can   business  context”   only  serve  as  a  teaser   for  the  rich  tool  that   strategic  visualiza9on   is”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 2member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Let us start with the basics ”Here  you  see  a  fairly   accurate  image  of   the  brain.  We  have  a   right  and  a  leA  brain   hemisphere”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 3member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Cross section of the brain ”Neuroscience  has   found  out  that  the  two   hemispheres  take  care   of  different  stuff.  (We   use  both  sides  all  the   9me).”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 4member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Cross section of the brain ”What  brain  hemisphere   do  you  seem  to  have  a   preference  for  using  when   learning  new  things?”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 5member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • But what many brains really look like… ”Unfortunately  this  is   what  most  brains   look  like.  S9nky  right   brain  hemispheres   and  normal  leAs”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 6member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • But what many brains really look like… ”WHY??!”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 7member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Back in the day (when Greece ruled the world) ”Let  us  take  a  look  at   why  the  right  brain   hemisphere  has   been  neglected  for   so  long.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 8member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Pythagoras said: ”Pythagoras  no9ced  a   devine  order  when  he   gazed  at  the  stars.   They  were  completely   predictable…”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 9member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Pythagoras said: ”…  not  at  all  like  the   the  irra9onal  humans   that  perceived  things   differently.  Sigh!”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 10member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Evidence! ”All  this  talk  about   irra9onal  humans  versus   ra9onal  universal  order   founded  the  scien9fic   tradi9on  that  is  s9ll  King   today.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 11member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Objective, evidential reporting ”And  all  the  way  up  to   now  we  seem  to  prefer   ”objec9ve”  and  evidence   based    meassures  to   imagined  inter-­‐ preta9ons.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 12member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Left brain measurable stuff ”And  the  leA  part  of  the   brain  likes  measurable   details  and  certainty.   Anything  that  is   objec9ve  and  true”.  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 13member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Wicked problems: Financial crisis ”But  today  we  are   facing  more  and  more   complex  problems   that  can  not  be   explained  nor  fixed…”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 14member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Wicked problems: Financial crisis ”…using  a  ra9onal   and  logically  1+1  =  2   mind  set.  We  simply   need  new  tools.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 15member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Complex or wicked problems ”The  more  complex  the   problems  the  more   trouble  we  have  under-­‐ standing  the  true  effects   –  and  solu9ons  ”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 16member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. Source:  Andrea  Saveri  
    • Complex or wicked problems ”…  We  simply  can  not   see  the  connec9ons   and  big  picture  from   our  detail  oriented   perspec9ve.  ”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 17member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. Source:  Andrea  Saveri  
    • Problem solving today ”When  we  dive  deep     into  difficult  challenges   we  have  a  tendency  to   narrow  the  perspec9ve  in   order  to  understand.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 18member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Problem solving today ”Thus  crea9ng  silo   thinking  and  solu9ons   detached  from  the   complex  context  they  are   to  be  implemented  in.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 19member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Cross-disciplinary collaboration ”We  need  a  cross-­‐ disciplinary  and  big   picture  thinking     approach  to  solving   these  challenges”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 20member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • What we need: ”We  need  a  new,   visual    prac9se*”     *Which  is  not  at  all  new  but   that  is  a  different  story  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 21member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • WE ARE ALL VISUAL!! ”We  are  all  visual   thinkers.  Some  of  you   might  say  ”No,  that  is   not  true.”  Let  me   prove  you  wrong!”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 22member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Close your eyes ”Close  your  eyes  and   imagine  your  bed-­‐ room.  Where  is  your   bed,  your  closet,  your   clothes?  ”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 23member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Close your eyes ”Piece  of  cake,  right?!   We  dream  and  remem-­‐ ber  in  images.  Complex   informa9on  is  and  can   be  stored  in  images.”    © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 24member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Close your eyes ”Even  when  it  comes  to   strategies,  plans,  programs,   projects  and  other  business   related  things.”    © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 25member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Flowchart ”We  already  use   visual  aids  in  our   business  world  today   to  try  to  get  a  hold  of   complexity.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 26member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Column chart ”Charts,  diagrams  and   other  visual  structures   help  us  see  informa9on   in  rela9on  to   categories.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 27member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. Source:  graphjam.com  
    • Venn diagram ”But  there  is  a  thing   that  all  these  aids  are   missing.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 28member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Pie chart ”And  that  is  the  context   in  which  these  projects,   programs  and  plans  are   to  be  executed  in”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 29member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Tony Buzan: Mindmap ”Even  the  Mindmap   which  have  a  broader   perspec9ve  lack  the  con-­‐ text.  There  is  simply  no   narra9ve  to  s9ck  to.”    © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 30member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Strategic Visualization ”And  this  is  where   strategic  visualiza9on   comes  in  to  the   picture.  So  to  speak.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 31member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Strategic Visualization ”Strategic  visualiza9on   combines  unique   visualiza9ons,  big  picture   thinking,  strong  facili-­‐ ta9on  and  business   understanding.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 32member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Custom made strategic visualizations ”Here  you  see  some   examples  strategic   visualiza9on.  They  are     results  of  thorough   of  the  clients’  needs,   inves9ga9ons..   wishes,  communica9on,   challenges,  stakeholder   management,  objec9ves   and  goals.  ”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 33member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • Custom made strategic visualizations  ”As  you  clearly  can  see,   strategic  visualiza9on   has  nothing  to  do      with  making        things  simple...   But  it  has  everything  to   do  with  mapping   complexity  so  that  we   can  navigate  in  it.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 34member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • With endless posibilities and purposes… ”The  example  you  see   here  was  used  in  the   Na9onal  Tax  Tribunal     The  strategic   as  proceeding     visualiza9on  helped  the    material..   judges  understand  the   technicali9es  in  the  case   that  was  otherwise  too       complex  to  grasp.  ”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 35member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • But where do I start??? ”Even  though  strategic   visualiza9on  is,  well,   visual,  the  drawing  part   of  the  tool  only  plays  a   very  small  role”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 36member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • But where do I start??? ”Being  able  to  truely   engage  people  into   having  honest  dialogues   about  their  strategic   challenges  is  crucial.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 37member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • But where do I start??? ”Besides  that,  strategic   visualiza9on  is  about   transforming  abstract   challenges  to  concrete   ac9ons  steps  –  using  a   visual  language.”  © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 38member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
    • ”All  these  slides  were  made   uniquely  for  this  presenta9on.   If  you  would  like  to  use  some  of  Contact the  pictures  please  do  not   hesitate  to  contact  me.”  Stine ArensbachHead of Strategic Visualisationsarensbach@kpmg.dkwww.kpmg.dk
    • This presentation gives only a general outline of a topic which may bethe object of KPMGs advice. Although we have tried to avoid errors andomissions in the presentation, KPMG shall not assume any liability forany transactions not covered by our prior advice.© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danishlimited liability company and a member firm of the KPMG network ofindependent member firms affiliated with KPMG InternationalCooperative (KPMG International), a Swiss entity. All rights reserved.The KPMG name, logo and ‘cutting through complexity’ are registeredtrademarks or trademarks of KPMG International.