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Similaire à DMA Conference 2013 Recap by Steve Kerr
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DMA Conference 2013 Recap by Steve Kerr
- 1. DMA Conference 2013 “Blue Skies, Big Data” The Global Event for Data-Driven Marketers Saturday, October 12th through Thursday, October 17th McCormick Place, Chicago, IL Steve Kerr, Stone Ward Analytics Manager
- 2. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended “Big Data” Introduction/ Importance Emphasis on Analytics – 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
- 3. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended “Big Data” Introduction/ Importance Emphasis on Analytics – 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
- 18. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended “Big Data” Introduction/ Importance Emphasis on Analytics – 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
- 19. Workshops/ Meeting Tracks Attended Analytics & Data-Driven Intelligence Module B2B Marketing Trainings Customer Experience Transformation Data Matters: Source, Use, Ownership, and Insight Fast & Furious Creative Workshop Small Business Workshop Keynote Presentations by: Terry Jones, Founder of Kayak and Travelocity.com and Nate Silver, founder of fivethirtyeight.com and Author of the Signal and the Noise
- 20. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended “Big Data” Introduction/ Importance Emphasis on Analytics – 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
- 21. “Big Data” Introduction/ Importance Big Data – Demand is Soaring There were 150 Exabytes created in 2005 (150 Exabytes = 1 Billion Gigabytes) That looks like 150, with 18 zeros after it: In 2010, we created 1,200 Exabytes Last year, the digital universe was 10 times the size it was in 2006 Projection: in 2015, there will be 7.9 Zettabytes produced and eventually replicated 150,000,000,000,000,000,000!
- 22. “Big Data” Introduction/ Importance
- 23. “Big Data” Introduction/ Importance
- 24. “Big Data” Introduction/ Importance
- 25. “Big Data” Introduction/ Importance
- 26. “Big Data” Introduction/ Importance
- 27. “Big Data” Introduction/ Importance
- 28. “Big Data” Introduction/ Importance
- 29. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended “Big Data” Introduction/ Importance Emphasis on Analytics – 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
- 30. Spotlight on Analytics – 2013 and Onward
- 31. Spotlight on Analytics – 2013 and Onward
- 32. Spotlight on Analytics – 2013 and Onward
- 33. Spotlight on Analytics – 2013 and Onward
- 34. Spotlight on Analytics – 2013 and Onward
- 35. Spotlight on Analytics – 2013 and Onward
- 36. Spotlight on Analytics – 2013 and Onward
- 37. Spotlight on Analytics – 2013 and Onward
- 38. Spotlight on Analytics – 2013 and Onward
- 39. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended “Big Data” Introduction/ Importance Emphasis on Analytics – 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
- 40. Emerging Trends - Data Visualization The Beauty of Data Visualization by David McCandless http://www.youtube.com/watch?v=5Zg-C8AAIGg&feature=youtube Information is Beautiful Website World’s Largest Data Breaches http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/ Rich Blocks, Poor Blocks Data Imaging http://www.richblockspoorblocks.com/ Foursquare, Social Media, and Data Visualization http://vimeo.com/62289901
- 41. Emerging Trends - Data Visualization
- 42. Emerging Trends - Data Visualization
- 43. Emerging Trends - Data Visualization
- 44. Emerging Trends - Data Visualization
- 45. Emerging Trends – Importance of Analytics The Importance of Data Jeff Jonas, IBM Distinguished Engineer http://www.youtube.com/watch?v=ipxRA7ira4c&feature=youtube Big Data and High Performance Analytics Jeff Goodnight, SAS CEO http://www.youtube.com/watch?v=d5OXF-0B6JM&feature=youtube
- 46. Emerging Trends – Importance of Analytics
- 47. Emerging Trends – Importance of Analytics
- 48. Emerging Trends – Importance of Analytics
- 49. Emerging Trends – Importance of Analytics Video Games: The Biggest Big Data Challenge CTO of Electronic Arts, Rajat Taneja http://www.youtube.com/watch?v=ZK_PXlbvOfM&feature=youtube What is predictive analysis/ data-mining? http://www.youtube.com/watch?v=BjznLJcgSFI&feature=youtube
- 50. Emerging Trends – Importance of Analytics
- 51. Emerging Trends – Importance of Analytics
- 52. Emerging Trends – Customer Journey Transformation
- 53. Emerging Trends – Customer Journey Transformation
- 54. Emerging Trends – Data Collaboration
- 55. Emerging Trends – Data Collaboration
- 56. Emerging Trends – Data Collaboration
- 57. DMA 2013 – Data Collaboration
- 58. Emerging Trends – Data Streamlining Google Analytics in Real Life http://www.youtube.com/watch?v=N5WurXNec7E&feature=youtube
- 59. Emerging Trends – Data Streamlining
- 60. Emerging Trends – Data Streamlining
- 61. Emerging Trends – Data Streamlining
- 62. Emerging Trends – Sales Cycle Analytics
- 63. Emerging Trends – Sales Cycle Analytics
- 64. Emerging Trends – Sales Cycle Analytics
- 65. Emerging Trends – Sales Cycle Analytics
- 66. Emerging Trends – Sales Cycle Analytics
- 67. Emerging Trends – Sales Cycle Analytics
- 68. Emerging Trends – Predictive Modeling
- 69. Emerging Trends – Predictive Modeling
- 70. Emerging Trends – Predictive Modeling
- 71. Emerging Trends – Customer Experiences
- 72. Emerging Trends – Customer Experiences
- 73. Emerging Trends – Customer Experiences
- 74. Emerging Trends – Customer Experiences
- 75. Emerging Trends – Customer Experiences
- 76. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended “Big Data” Introduction/ Importance Emphasis on Analytics – 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
- 77. Key Takeaways/ Personal Insights Overall, great learning and social experience Learned valuable analytic methods and strategies Networking was essential to Conference Emerging trends, such as use of “Big Data”, Predictive Analytics, Sales Cycle Analytics, and Customer Experience Transformation are wave of the future!
- 78. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended “Big Data” Introduction/ Importance Emphasis on Analytics – 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
- 79. Application to Current Clients Utilize Predictive Analytics and Sales Cycle Analytics for Snap-on/ other clients in adding value to current Analytic Solutions Research and use of “Big Data” principles/ strategies in streamlining and integrating KPI’s for SW Metrics Dashboard and Current BH Dashboard
- 81. Appendix Additional Slides, Charts, Information to Support information in Presentation
- 82. DMA 2013 – Marketing Challenges
- 83. DMA 2013 – Marketing Challenges
- 84. DMA 2013 – Social Analytics
- 85. DMA 2013 – Social Analytics
- 86. Emerging Trends – B2B Marketing Challenges
- 87. DMA 2013 – Marketing Challenges
- 88. DMA 2013 – Marketing Challenges
- 89. DMA 2013 – Additional Marketing Trends
- 90. DMA 2013 – Marketing Challenges
- 91. DMA 2013 – Marketing Challenges
- 92. DMA 2013 – Marketing Challenges
- 93. DMA 2013 – Marketing Challenges
- 94. DMA 2013 – Marketing Challenges