• Social Media: Personal vs. Business • Facebook o Facebook Fundamentals o Exploring the “Like” Page o Marketing for the B2C and the B2B o Elements for Fan Page Success • LinkedIn o The Importance of the Profile o Targeting and Connecting with Ideal Clients o Best Practices o Elements for LinkedIn Success

1. Facebook and LinkedIn
for Business
Rachel Strella
Strella Social Media
www.strellasocialmedia.com

2. Today, we’ll discuss:
Social Media:
Personal vs. Business
Facebook for Business
LinkedIn for Business

3. Before we begin
Presentation is informal!
Please feel free to ask
questions or add to the
discussion at any time!

4. Collecting Business Cards
For TWO Door Prizes:
$120 Gift Card to Tian Shi Acupuncture
& a frame from Balloons and More!

5. Social Media:
Personal vs. Business

6. Social Media:
Personal vs. Business
Two Key Points
Don’t let your hesitation to get
involved on a personal level,
stop you from getting involved
on the business side
There is a huge business
opportunity in social media

7. Social Media:
Personal vs. Business
What to Share?
Some think they don’t have
anything to say
Most do have something
important to say – they just
aren’t comfortable saying it
Get comfortable

8. Social Media:
Personal vs. Business
Personal Guidelines
You should be alright Beware of
Connecting with Friends Connecting with Kids’ Friends/Ex’s
Sharing Photos of Your Family Sharing Photos of Bachelorette Party
Mentioning Tagging Others
Wishing a Happy Birthday Writing Negative Posts to a Wall
Accepting Most Friends Accepting Friends You Don’t Know

9. Social Media:
Personal vs. Business
Business Guidelines
You should be alright Beware of
Asking Friends to “Like” a Page Asking Friends to “Like” a Page 10 x’s
Sharing Staff News Sharing Personal Staff Info.
Explaining Differentiation Bashing the Competition
Offering Valuable Content Asking People to Buy Relentlessly
Connecting with a Potential Repeatedly Spamming a Potential
Customer Customer

10. Facebook

11. Facebook:
Business Fundamentals
Consumer-centric site
840 million users
One of the top three most-
visited websites in the world
Social media channel where
most amount of time is spent

12. Facebook:
Business Fundamentals
You must have a personal
Facebook account in
order to create a
Facebook fan page

13. Facebook:
Business Fundamentals
Personal
Network of personal friends
Must accept their connection
You can filter what they see

14. Facebook:
Business Fundamentals
Business
Community of fans
Potential followers can ‘like’
your page
Fans can read all content
Privacy settings determine
their level of interaction

15. Facebook:
Elements for Success

16. Facebook:
Elements for Success

17. Facebook:
Elements for Success

18. Facebook:
Build Your Stadium (Page)
Add a cover photo and a profile
image
Set Permissions & Privacy tabs
Add content about the business
and be sure to include all contact
information

19. Facebook:
Fill the Stadium with Fans
Invite relevant personal
friends to ‘like’ the page
Add “Like” box to website
Retrieve URL and add to:
Business Cards
LinkedIn Profile
Email Signature

20. Facebook:
Make Them Cheer
Generate exclusive offers
Ask open-ended questions
Encourage sharing
Hold ‘fan-only’ contests
Offer value

21. LinkedIn

22. LinkedIn:
Business Fundamentals
Business networking site
-Not just a ‘resume’ site
100+ million users
Smaller reach than Facebook,
but targeted reach ideal for B2B

23. LinkedIn:
Elements for Success

24. LinkedIn:
Elements for Success

25. LinkedIn:
Elements for Success

26. LinkedIn:
Build Your Office (Profile)
Complete profile to 100%
Have a photo and a strong
headline
Use all three website links
Complete summary and
specialties

27. LinkedIn:
Fill Your Rolodex
Start Connecting
Join Groups
Use Advanced Search
Customize Profile Link and add
to business cards/email signature

28. LinkedIn:
Deliver Value
Participate in groups and offer
helpful information
Use the answers tool to
respond to questions
Produce content on newsfeed
Send valuable information to
targeted connections

29. Let’s Rock!

30. Connections and Resources
Website and Blog:
StrellaSocialMedia.com
Facebook:
Facebook.com/StrellaSocialMedia
Twitter:
Twitter.com/RachelStrella
LinkedIn:
LinkedIn.com/in/RachelStrella

31. Questions

32. Announce Gift Card Winner
Tian Shi Acupuncture
www.harrisburgacupuncture.com

33. Announce Gift Card Winner
Frame from Balloons and More
www.balloons-and-more.com