Case Study

1. By:- Kalp Desai Sunil Chhajar Anand Muchhal Anshu Kejriwal Prashant Yadav Arghya Saha

5. Q2.What segment(s) is Saturn now targeting ? How is GM now positioning Saturn? How do these strategies differ from those employed with the original Saturn S-series?

6. Five Patterns of Target Market Selection Single-segment concentration Product specialization M1 M2 M3 P1 P2 P3 Selective specialization M1 M2 M3 P1 P2 P3 M1 M2 M3 Full market coverage P1 P2 P3 Market specialization M1 M2 M3 P1 P2 P3 P1 P2 P3 M1 M2 M3 P = Product M = Market

10. Q3.DESCRIBE THE ROLE THAT THE SOCIAL RESPONSIBILITY PLAYS IN SATURN’S TARGETING STRATEGY?

14. Q5.WHAT SEGNMENTATION, TARGETIING, AND POSTIONING AND RECOMMENDATIONS WOULD YOU MAKE TO GM FOR FUTURES SATUREN MODELS?

15. ANALYSIS SEGMENTATION TARGETING POSITIONING DIFFERENTIATED MARKETING DIFFERENTIATED SEGMENT MORE FOR MORE MORE FOR SAME MORE FOR LESS THE SAME FOR LESS LESS FOR MUCH B EN I FITS PRICE

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