MVP Track1: Social Enterprise David Martos, Blue-Infinity (MVP SharePoint, Spain/Switzerland)

1. Swiss SharePoint Club
23rd meeting
Social Enterprise
David Martos
MVP SharePoint Server
blue-infinity SA

2. 1. Social Computing
How Social Have We Become?
Key Differences Consumer vs. Enterprise
Key Benefits for the Enterprise
Enterprise Social Network Implementation Figures
2. Key Players in Social Computing
3. Demo
4. Q&A

3. ? - 2003
2007
2010
2013
2014 - ?
How Social Have We Become?

4. How Social Have We Become?
Consumer World Meanwhile SharePoint…
• Social computing limited to geeks a
select group of people
• Based mainly on file sharing and
chat rooms
? - 2003
2007
2010
2013
2014 - ?
• Used by a limited number of
companies
• Based mainly on file sharing

5. How Social Have We Become? ? - 2003
Consumer World Meanwhile SharePoint…
• Social computing launched to general
audience
• Social computing “for the Enterprise” was born
• Based mainly on publication and networking
2007
2010
2013
2014 - ?
• Strengthened presence in the
document management market
• Based mainly on file sharing and
“connections”

6. How Social Have We Become?
• The consumer social computing bubble
• Social computing for the masses!
? - 2003
2007
2010
2013
2014 - ?
Consumer World Meanwhile SharePoint…
• Started including real social features…
• A far cry from the consumer world

7. How Social Have We Become?
Consumer World Meanwhile SharePoint…
• New consumer and professional
social networks every day
• Corporate social networking
bubble
? - 2003
2007
2010
2013
2014 - ?
• Improved SharePoint’s social
features… but not enough
• Purchased Yammer

8. 2014 - ? How Social Have We Become?
Now & Beyond
• Companies have invested massively in SharePoint
• Infrastructure is often underutilized
• Users are requesting the adaptation of external tools for work use
i.e. Facebook, Twitter, Dropbox etc.
? - 2003
2007
2010
2013

9. Key Differences – Consumer vs. Enterprise
integration
fun
added value
speed
security
simplicity
sharing
connections
Nerdy Neville
The domestic user

10. Key Differences – Consumer vs. Enterprise
sharing
Susan Suit
The professional user
added
value
fun
speed
integration
security
simplicity
connections
user adoption
knowledge

11. Key Differences – Consumer vs. Enterprise
compliance
security
Darth V
The infrastructure user

12. Key Differences – Consumer vs. Enterprise
user adoption
ROI
Marvin Money
The decision maker

13. Main benefits for the enterprise
• More engagement
• More and better knowledge sharing
• More productivity
• …
• And less email

14. Enterprise Social Network Implementation Figures
What • Most of your users adopt you could expect…
100
90
80
70
60
50
40
30
20
10
0
1 2 3 4 5 6
straight away
• The rest gradually sign up

15. Enterprise Social Network Implementation Figures
• Only a few users adopt What could happen
100
90
80
70
60
50
40
30
20
10
0
1 2 3 4 5 6
from the start
• Those who adopt stay
loyal to the platform
• Nobody else will sign up

16. Enterprise Social Network Implementation Figures
100
90
80
70
60
50
40
30
20
10
0
What could happen
Pilot with
sponsors
No
network
campaign
or a poor
execution
Users
unaware
or don’t
perceive
added
value
1 2 3 4 5 6

17. Enterprise Social Network Implementation Figures
What • Most users adopt from could also happen
100
90
80
70
60
50
40
30
20
10
0
1 2 3 4 5 6
the start
• The majority gradually
leave the platform
• Only a few stay loyal
after some time

18. Enterprise Social Network Implementation Figures
100
90
80
70
60
50
40
30
20
10
0
What could also happen
Launch
campaign
Too complex
and lack of
content.
Diminishing
usage
Only
sponsors
remain
loyal to the
platform
1 2 3 4 5 6

19. Enterprise Social Network Implementation Figures
100
90
80
70
60
50
40
30
20
10
0
What you should expect
1 2 3 4 5 6
• Only a few users adopt
from the start
• Most users are invited
when the platform is
ready for them
• Some users leave the
platform but the
majority stay connected

20. Enterprise Social Network Implementation Figures
100
90
80
70
60
50
40
30
20
10
0
What you should expect
Pilot limited to
sponsors
Minimum
feature set
Campaign
when there is
robust content
Main business
scenarios are
covered
Platform
behaves
correctly
New features
added
1 2 3 4 5 6

21. Key Players in Social Computing

22. Key Players in Social Computing
2009 2010
2011 2012
2014

23. Key Players in Social Computing (SharePoint Only)
• Only cloud
• Owned my MSFT
• Nicely integrated
with SharePoint
Online, CRM
Online…
• Available on
premises
• Long history on
SharePoint social
• Large customer ’s
base
• Great feature set
• Available on
premises
• Focuses on
simplicity
• Easy to customize
and extend

24. Key Players Comparison Table
Functionality
Simplicity
Customizability
Extensibility
Interoperability
Industry value
Robustness
Scalability
Future
Price

25. Yammer

26. Sitrion

27. Demo - Beezy

28. Q&A

29. Thank you for listening
David Martos
david.martos@b-i.com
http://david-martos.blogspot.com
@davidmartos