As the push for audience attention and advertising campaign awareness continues to skyrocket, more and more advertisers are looking for a ‘large canvas’ solution. One of the most dynamic ways to help you reach these advertiser needs, drive revenue and increase fill is with our new 970x250 Billboard Ad unit. Typically located at the top of a website or at an appropriate page break, the 970×250 Billboard Ad Unit is a wide format unit that allows Publishers to attract large format demand. Once deployed on the page, the unit only displays when there is demand and subsequently pushes content down the page to make room for the ad delivery.