As the push for audience attention and advertising campaign awareness continues to skyrocket, more and more advertisers are looking for a ‘large canvas’ solution. One of the most dynamic ways to help you reach these advertiser needs, drive revenue and increase fill is with our new 970x250 Billboard Ad unit. Typically located at the top of a website or at an appropriate page break, the 970×250 Billboard Ad Unit is a wide format unit that allows Publishers to attract large format demand. Once deployed on the page, the unit only displays when there is demand and subsequently pushes content down the page to make room for the ad delivery.

1. Billboard
As the push for audience attention and advertising campaign awareness
continues to skyrocket, more and more advertisers are looking for a ‘large
canvas’ solution. One of the most dynamic ways to help you reach these
advertiser needs, drive revenue and increase fill is with our new 970x250
Billboard Ad unit.
Typically located at the top of a website or at an appropriate page break, the
970×250 Billboard Ad Unit is a wide format unit that allows Publishers to attract
large format demand. Once deployed on the page, the unit only displays when
there is demand and subsequently pushes content down the page to make
room for the ad delivery. If there is no demand in the auction, then no ad will
appear and the content of the web page will be remain in position.
Objectives
• Empower you to generate more revenue and obtain higher CPMs.
• Help you gain more flexibility and improve efficiency.
• Create incremental revenue due to higher bid density.
Features & Functionalities
• Create premium Billboard inventory without the site development
requirement to generate reserved space in which to deliver the ad.
• Billboard Ad units only load if an ad is auctioned and served, pushing down
the content of a site.
Benefits
✓✓ Load high paying CPM rates.
✓✓ Gain additional revenue by creating new ad spaces.
✓✓ Great creative space for sites that can take wider ad units.
✓✓ Optimise click rate probability since it can be run at the top of a website.
Learn more
Contact your Switch Concepts representative or visit www.switchconcepts.com
Increase your CPMs with a
Pushdown Billboard Ad Unit
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