An infographic outlining how local governments can use social media to deliver better outcomes to the community

1. Local Gov 2.0
How Council Can Use Social Media
MATERNAL HEALTH COMMUNITY ENGAGEMENT YOUTH SERVICES ECONOMIC DEVELOPMENT
Alerts • Connect with industry
• Online support for new mothers • Promote events and activities
• Flexible knowledge sharing
• Checkups for newborns • Connect isolated young people
• Tell us what you like and don’t like? • LinkedIn profiles, pages and groups
• Immunisation information • User generated content (videos)
• Online engagement and crowdsourcing • Run webinars
• Parenting tips
• Map ideas for others to see • Use Twitter # at conferences
• Vote on ideas
EMERGENCY MANAGEMENT
• Emergency preparation
• Emergency updates and notifications as happens
• Syndicate and share emergency agency content
• Listen to community updates and concerns
COMMUNICATIONS DEPARTMENT • Recovery collaboration and information
CULTURALLY AND LINGUISTICALLY DIVERSE • Engage directly and
immediately with the public LISTENING POST
• Reach time-poor people
• Listen to the community
• Two way conversation LIBRARIES
• What are the community talking
• Present visual representations of services about to each other?
(animations, infographics) • What issues are they interested • Virtual bookclubs
• Create videos in different languages in or upset about? • Children’s story time on YouTube
• Use Google translate • Local history channel
• Record talks and workshops
MAYOR’S BLOG
Communicate
directly with
stakeholders
INTERNAL COLLABORATION / wikis
• Social media centre CUSTOMER SERVICE
ARTS CENTRE • Engage employees Service Requests
• Find new employees Live chat
• Guided gallery tours • What are you working on? • Crowdsourcing to improve the community
• Advertise and promote events on • Solve problems and share expertise • Allow the community to submit service requests
Facebook/Twitter • Collaborate on projects across departments • With location, description (e.g. pothole), photos
• Event photos and videos • Connect employees in the field • Council fixes problem and notifies
• Online bookings • Have fun! community via web/app
CEO BLOG • Adopt an asset
EXTERNAL COLLABORATION
- Video blogs
SPORTS AND LEISURE • Partner with external stakeholders on - Accessibility to senior
projects using wikis and microblogging tools management
• Scan links to exercise tips and videos Fix my issue
- Two way communication
> Golf - how to play the hole
Web Updates Mapped
> Gym – how to use the gym equipment
• Tweet timetables for classes and EVENTS
pool availability
• Provide content, updates x-mas Pothole
concert • Twitter stream #
and offers via Facebook (e.g. Tweet Santa at Christmas carols!)
• Treasure hunts at events
• Promote special offers from vendors
• Advertise events
Organisational Building Blocks
PEOPLE DATA & INFORMATION STANDARDS & POLICIES TECHNOLOGY FINANCE
What to use (Some suggestions)
Leadership Customer interactions Social media policy Budget
Culture database Response guide Facebook Twitter Ning Blogs: Tumblr Wordpress - for technology
Skills + Training Risk managment - for people
Change management Analytics GotoMeeting Ideascale Ushahidi SproutSocial Skype Live chat Wikis - for process
Apps QR codes
How to Act?
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Do Don’t WITH THANKS TO:
Be responsible Be timely Post when angry, tired City of Kingston and City of Yarra, Brimbank City Council,
Be transparent Be yourself or inebriated Macedon Ranges Shire Council
www.symphony3.com/localgov20
Be professional Share organisational secrets
Post content that is
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disrespectful of anyone
» Is this of value to the community?
Be dishonest
» Will my audience understand it?
Be political
» Does it solve a problem?