The document discusses new approaches to strategic planning in a changing global environment. It argues that traditional approaches focusing on products and industry forces are too limited, and companies must become more adaptive. The new approach involves focusing less on commoditization and more on creating a unique space in the market. Companies should develop dynamic strategic positions and define their business model by segmenting customers, building value propositions for each segment, and performing a unique set of activities. The final lesson is that while careful planning is important, companies must remain adaptable to change, as emphasized by Napoleon's motto.