Patrick Hofmann, a UX designer, gave a presentation on designing icons for global audiences. He discussed how context and placement impact icon interpretation and the importance of simplicty, distinction between icons, and considering different age groups of users. His key recommendations were that icons should convey a single, clear message; be distinguishable when in a set; and to extensively test icons with different demographics.

1. Make icons make sense Solving symbols for global audiences Patrick Hofmann UX Designer • Sydney @phofmann gplus.to/pman facebook.com/phofmann [email_address]

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19. Placement and context What is this?  On a flag?  On a calculator?  In a screen interface?  On a building?  On a medicine bottle?

20.  On a shopping mall map?  On a food package or recipe?  On a mobile phone? Placement and context What is this?

21.  On a machine dial or knob?  On a milk carton or bottle?  On a browser? Placement and context What is this?

22. Placement and context What is this?  In the aisle of a hardware store?  In the margin of a user guide?  In a cartoon above someone’s head?

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51. aiga.org dafont.com commons.wikimedia.org thenounproject.com images.google.com Takeaways  Visit these great sources of inspiration

57. So...  Who’s learned something about icons?

58. So...  Who’s learned something about icons?  Who thinks I’m a nutter?

59. So...  Who’s learned something about icons?  Who thinks I’m a nutter?

60. So...  Who’s learned something about icons?  Who thinks I’m a nutter?  Who thinks I’m charming?

61. So...  Who’s learned something about icons?  Who thinks I’m a nutter?  Who thinks I’m charming?