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TEDx	
  Sponsorship	
  
Sarge	
  Salman,	
  PhD	
  
for	
  TEDxWeekendVienna	
  
June	
  2015	
  
sargesalman@gmail.com	
  
TEDxBalDmore	
  
sargesalman@gmail.com	
  
Bal(more,	
  Maryland,	
  USA	
  
2013	
  –	
  Present	
  
>1,100	
  AMendees	
  
sargesalman@gmail.com	
  
OUTLINE	
  
•  Thank	
  you!	
  
•  TEDx	
  Rules	
  
•  What	
  TEDx’s	
  Do	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logos	
  	
  
•  Press	
  Releases	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
–  Volunteer	
  endeavor	
  
–  Zero-­‐sum	
  accounDng	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
–  No!	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
–  Weapons/AmmuniDon	
  
–  Tobacco/cigareMes	
  
–  Adult	
  products/services	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
–  Check	
  TED	
  Sponsor	
  List	
  
•  ContribuDons	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  Contribu(ons	
  
–  <100	
  AMendees:	
  $10,000	
  
Total,	
  excluding	
  venue	
  
costs	
  
–  >100	
  AMendees:	
  	
  
$20,000	
  Max/sponsor	
  
	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
	
  
	
  
•  Editorial	
  Control	
  
–  “Sponsors	
  have	
  no	
  
editorial	
  control	
  or	
  veto	
  
power	
  over	
  your	
  
program”	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
	
  
	
  
•  Editorial	
  Control	
  
•  Stage	
  
–  “Sponsors	
  may	
  not	
  
present	
  from	
  the	
  stage.	
  
Sponsor	
  logos	
  cannot	
  be	
  
displayed	
  on	
  a	
  TEDx	
  
stage”	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
	
  
	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
–  Branded	
  products	
  may	
  
be	
  given	
  away	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
	
  
	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
–  “You	
  are	
  not	
  allowed	
  to	
  
promote	
  your	
  sponsors	
  
on	
  TwiMer,	
  Facebook	
  or	
  
any	
  other	
  social	
  media	
  
properDes”	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
	
  
	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
–  “May	
  only	
  be	
  shown	
  on	
  
one	
  slide	
  at	
  the	
  
beginning	
  and	
  end	
  of	
  
each	
  video.	
  This	
  slide	
  
must	
  be	
  3	
  seconds	
  long	
  
at	
  maximum”	
  
•  Press	
  Releases	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
	
  
	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logo	
  
•  Press	
  Releases	
  
–  All	
  press	
  releases	
  must	
  
be	
  routed	
  through	
  TEDx	
  
Media	
  Liaison	
  
	
  
sargesalman@gmail.com	
  
TED’s	
  TEDx	
  RULES	
  
•  Funding	
  
•  Crowdfunding	
  
•  Unacceptable	
  Sponsors	
  
•  Sponsor	
  Approval	
  
•  ContribuDons	
  
•  Editorial	
  Control	
  
•  Stage	
  
•  Products	
  &	
  Giveaways	
  
•  Social	
  Media	
  
•  Video	
  Sponsor	
  Logos	
  	
  
•  Press	
  Releases	
  
sargesalman@gmail.com	
  
www.ted.com/par(cipate/organize-­‐a-­‐local-­‐tedx-­‐event/before-­‐you-­‐start/tedx-­‐rules	
  
Sponsorship	
  
sargesalman@gmail.com	
  
•  $/£/¥/€	
  
•  In-­‐kind	
  
•  Other	
  
TEDxVail	
  (Kat	
  Haber)	
  
•  Hotel	
  stays,	
  restaurants	
  
•  Vail	
  Resort	
  discounts	
  
•  Tesla-­‐test	
  rides	
  
sargesalman@gmail.com	
  
TEDxJacksonville	
  (Doug	
  Coleman)	
  
•  InvitaDon	
  to	
  "Visionaries	
  Dinner"	
  
sargesalman@gmail.com	
  
TEDxTrondheim	
  (MarDn	
  Hassel)	
  
•  Local	
  co-­‐working	
  space	
  gives	
  free/discounted	
  
storage	
  space	
  and	
  meeDng	
  faciliDes	
  
•  IT-­‐company	
  gives	
  tech	
  support	
  and	
  hardware	
  
to	
  enable	
  livestreaming	
  
sargesalman@gmail.com	
  
TEDxEroilor	
  (Vlad	
  Gliga)	
  
•  Furniture	
  for	
  lounge	
  area	
  
•  Hair	
  &	
  make-­‐up	
  for	
  speakers	
  
	
  
sargesalman@gmail.com	
  
TEDxArnhem	
  (Amy	
  van	
  Son)	
  
•  Gim	
  bag	
  
•  Crew	
  shirts	
  
•  Community	
  of	
  Arnhem	
  collects	
  pieces	
  of	
  old	
  
red	
  wood	
  to	
  make	
  the	
  stage	
  sign	
  
	
  
sargesalman@gmail.com	
  
TEDxNBU	
  (Dessislava	
  Boshnakova)	
  
•  	
  For	
  our	
  biggest	
  sponsor	
  we	
  organize	
  
networking	
  acDviDes	
  during	
  the	
  breaks	
  
	
  
sargesalman@gmail.com	
  
TEDxSanDiego	
  (Mark	
  LoveM)	
  
•  InnovaDon	
  Alley:	
  an	
  external	
  venue	
  where	
  we	
  
blocked	
  off	
  a	
  downtown	
  street	
  and	
  hosted	
  20	
  
startup	
  companies	
  
sargesalman@gmail.com	
  
TEDxItaewon	
  (David	
  Choo)	
  
•  	
  Kyobo	
  Book	
  Centre:	
  pamphlet	
  introducing	
  
TED	
  speakers'	
  books	
  and	
  TEDxItaewon	
  
speakers'	
  books	
  
sargesalman@gmail.com	
  
sargesalman@gmail.com	
  
Thank	
  You!	
  
	
  
Sarge	
  Salman	
  
sargesalman@gmail.com	
  
	
  

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TEDx Sponsorship 2015

  • 1. TEDx  Sponsorship   Sarge  Salman,  PhD   for  TEDxWeekendVienna   June  2015   sargesalman@gmail.com  
  • 2. TEDxBalDmore   sargesalman@gmail.com   Bal(more,  Maryland,  USA   2013  –  Present   >1,100  AMendees  
  • 4. OUTLINE   •  Thank  you!   •  TEDx  Rules   •  What  TEDx’s  Do   sargesalman@gmail.com  
  • 5. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons   •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logos     •  Press  Releases   sargesalman@gmail.com  
  • 6. TED’s  TEDx  RULES   •  Funding   –  Volunteer  endeavor   –  Zero-­‐sum  accounDng   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons   •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases     sargesalman@gmail.com  
  • 7. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   –  No!   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons   •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases     sargesalman@gmail.com  
  • 8. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   –  Weapons/AmmuniDon   –  Tobacco/cigareMes   –  Adult  products/services   •  Sponsor  Approval   •  ContribuDons   •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases     sargesalman@gmail.com  
  • 9. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   –  Check  TED  Sponsor  List   •  ContribuDons   •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases     sargesalman@gmail.com  
  • 10. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  Contribu(ons   –  <100  AMendees:  $10,000   Total,  excluding  venue   costs   –  >100  AMendees:     $20,000  Max/sponsor     •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases   sargesalman@gmail.com  
  • 11. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons       •  Editorial  Control   –  “Sponsors  have  no   editorial  control  or  veto   power  over  your   program”   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases     sargesalman@gmail.com  
  • 12. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons       •  Editorial  Control   •  Stage   –  “Sponsors  may  not   present  from  the  stage.   Sponsor  logos  cannot  be   displayed  on  a  TEDx   stage”   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases     sargesalman@gmail.com  
  • 13. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons       •  Editorial  Control   •  Stage   •  Products  &  Giveaways   –  Branded  products  may   be  given  away   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases       sargesalman@gmail.com  
  • 14. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons       •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   –  “You  are  not  allowed  to   promote  your  sponsors   on  TwiMer,  Facebook  or   any  other  social  media   properDes”   •  Video  Sponsor  Logo   •  Press  Releases       sargesalman@gmail.com  
  • 15. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons       •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   –  “May  only  be  shown  on   one  slide  at  the   beginning  and  end  of   each  video.  This  slide   must  be  3  seconds  long   at  maximum”   •  Press  Releases   sargesalman@gmail.com  
  • 16. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons       •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logo   •  Press  Releases   –  All  press  releases  must   be  routed  through  TEDx   Media  Liaison     sargesalman@gmail.com  
  • 17. TED’s  TEDx  RULES   •  Funding   •  Crowdfunding   •  Unacceptable  Sponsors   •  Sponsor  Approval   •  ContribuDons   •  Editorial  Control   •  Stage   •  Products  &  Giveaways   •  Social  Media   •  Video  Sponsor  Logos     •  Press  Releases   sargesalman@gmail.com   www.ted.com/par(cipate/organize-­‐a-­‐local-­‐tedx-­‐event/before-­‐you-­‐start/tedx-­‐rules  
  • 18. Sponsorship   sargesalman@gmail.com   •  $/£/¥/€   •  In-­‐kind   •  Other  
  • 19. TEDxVail  (Kat  Haber)   •  Hotel  stays,  restaurants   •  Vail  Resort  discounts   •  Tesla-­‐test  rides   sargesalman@gmail.com  
  • 20. TEDxJacksonville  (Doug  Coleman)   •  InvitaDon  to  "Visionaries  Dinner"   sargesalman@gmail.com  
  • 21. TEDxTrondheim  (MarDn  Hassel)   •  Local  co-­‐working  space  gives  free/discounted   storage  space  and  meeDng  faciliDes   •  IT-­‐company  gives  tech  support  and  hardware   to  enable  livestreaming   sargesalman@gmail.com  
  • 22. TEDxEroilor  (Vlad  Gliga)   •  Furniture  for  lounge  area   •  Hair  &  make-­‐up  for  speakers     sargesalman@gmail.com  
  • 23. TEDxArnhem  (Amy  van  Son)   •  Gim  bag   •  Crew  shirts   •  Community  of  Arnhem  collects  pieces  of  old   red  wood  to  make  the  stage  sign     sargesalman@gmail.com  
  • 24. TEDxNBU  (Dessislava  Boshnakova)   •   For  our  biggest  sponsor  we  organize   networking  acDviDes  during  the  breaks     sargesalman@gmail.com  
  • 25. TEDxSanDiego  (Mark  LoveM)   •  InnovaDon  Alley:  an  external  venue  where  we   blocked  off  a  downtown  street  and  hosted  20   startup  companies   sargesalman@gmail.com  
  • 26. TEDxItaewon  (David  Choo)   •   Kyobo  Book  Centre:  pamphlet  introducing   TED  speakers'  books  and  TEDxItaewon   speakers'  books   sargesalman@gmail.com  
  • 27. sargesalman@gmail.com   Thank  You!     Sarge  Salman   sargesalman@gmail.com