Marketing MGMT Chap 8

Identifying Market Segments and Targets Marketing Management, 13 th ed 8

Chapter Questions ,[object Object],[object Object],[object Object],[object Object]

Effective Targeting Requires… ,[object Object],[object Object],[object Object]

Four levels of Micromarketing ,[object Object],[object Object],[object Object],[object Object]

What is a Market Segment? ,[object Object]

Flexible Marketing Offerings ,[object Object],[object Object]

Preference Segments ,[object Object],[object Object],[object Object]

The Long Tail ,[object Object],[object Object],[object Object],[object Object]

What is Customerization? ,[object Object]

Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object]

Claritas’ Prizm ,[object Object],[object Object],[object Object],[object Object],[object Object]

Demographic Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Behavioral Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Brand Funnel Illustrates Variations in the Buyer-Readiness Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Loyalty Status ,[object Object],[object Object],[object Object],[object Object]

Segmenting for Business Markets ,[object Object],[object Object],[object Object],[object Object],[object Object]

Steps in Segmentation Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Segmentation Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]

Uploaded By Hashim Khan BBA (Hons) IMStudies University Of Peshawar [email_address]

Marketing MGMT Chap 8

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