ConnectedLife2014 is the landmark new study from TNS Australia. The evolution of TNS’ DigitalLife and MobileLife annual multi-market research studies, ConnectedLife explores the ways in which people are engaging with each other and brands in a digital world, examining the interplay between online and offline behaviours; and identifies specific opportunities to build winning marketing strategies in a digital world.
27. For more digitally advanced consumers, the number of
touchpoints grows
84
MilestoneOnline touch point Offline touch point
Post-purchaseDiscovering PlanningWho Deciding
Yes, it is a US image, but I am impressed at how the display actually matters – you don’t need a speedometer when you’re parked, while the tachometer is a prompt that the car is running. It’s the details…
Anyway – the Connected Car is at it’s most rudimentary some connection between the car’s electronics, and your phone or iPod. We’re now talking about controlling some car functions remotely… and undoubtedly collecting data. How long until 1989 comes about?
GM has launching a 4g
Mercedes connecting with Gear
Here we go: Wattcost is an Aussie home grown product that should reduce the friction of adopting connected home benefits – You buy the gizmo, literally stick it to the electricity meter, install the app (and set it up, naturally) – and it begins tracking usage, using location to prompt for appliances left on as you leave the house, and includes extensibility through software upgrades and other data links.
NEST labs owned by google makers of the smart thermostat. Jan this year Google bought for 3.2bbn and smoke sensors
Sonos
Belkin WeMo switch
The really cool part of this (as though that’s not enough) is the approach to how users’ data is stored and available – The company claims to emphasise user ownership and control of the data, which means that even if the retailer or provider won’t or can’t provide access to your data in an open format, you can just make it yourself and use it anywhere it can be read. Of course, Wattcost can undoubtedly also leverage that information… it’s not launching til 2015, so there’s plenty of time for the business model to evolve.
Media is Online is Mobile- and that’s OK. If you’re not mobile, you’re dead
Know your audience – when where how who
Be part of their lives – be relevant, appropriate and valuable to them
