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Similaire à DNA://14 Connecting Consumers, Connecting Brands, Connecting Life by Alistair Leathwood
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DNA://14 Connecting Consumers, Connecting Brands, Connecting Life by Alistair Leathwood
- 1. Connecting Consumers Connecting Brands Connecting Life Alistair Leathwood, TNS #digitalaus
- 2. Jack
- 4. Connected Australia Connected Customers Connected Pathway to Purchase Connected Future 1 2 3 4
- 6. Australia is one of the most connected countries in the world
- 7. Why? Device infrastructure Cost and speed of data Digital engagement Device legacy
- 9. Rapid adoption 46% Tablet penetration (up from 21% in 2013)
- 10. 4.8 # of online devices (average) Smartphone Tablet Laptop Desktop Smart TV i Gaming Console
- 13. 23% 64% 2.2 HOURS Online Television 13% Total (non-work) time spent daily 3.3 HOURS
- 14. Online vs TV
- 15. ONLY of TV watching time holds undivided attention 54%
- 18. Insert pic of nerd – “its not this guy… its these people”
- 19. 19
- 27. For more digitally advanced consumers, the number of touchpoints grows 84 MilestoneOnline touch point Offline touch point Post-purchaseDiscovering PlanningWho Deciding
- 28. Willing to engage with brands Less willing to engage with brands Research online No online research
- 33. In summary 33 Media is Online is Mobile Know your audience Be part of their lives
Notes de l'éditeur
- Yes, it is a US image, but I am impressed at how the display actually matters – you don’t need a speedometer when you’re parked, while the tachometer is a prompt that the car is running. It’s the details… Anyway – the Connected Car is at it’s most rudimentary some connection between the car’s electronics, and your phone or iPod. We’re now talking about controlling some car functions remotely… and undoubtedly collecting data. How long until 1989 comes about? GM has launching a 4g Mercedes connecting with Gear
- Here we go: Wattcost is an Aussie home grown product that should reduce the friction of adopting connected home benefits – You buy the gizmo, literally stick it to the electricity meter, install the app (and set it up, naturally) – and it begins tracking usage, using location to prompt for appliances left on as you leave the house, and includes extensibility through software upgrades and other data links. NEST labs owned by google makers of the smart thermostat. Jan this year Google bought for 3.2bbn and smoke sensors Sonos Belkin WeMo switch The really cool part of this (as though that’s not enough) is the approach to how users’ data is stored and available – The company claims to emphasise user ownership and control of the data, which means that even if the retailer or provider won’t or can’t provide access to your data in an open format, you can just make it yourself and use it anywhere it can be read. Of course, Wattcost can undoubtedly also leverage that information… it’s not launching til 2015, so there’s plenty of time for the business model to evolve.
- Media is Online is Mobile- and that’s OK. If you’re not mobile, you’re dead Know your audience – when where how who Be part of their lives – be relevant, appropriate and valuable to them