- Total minutes of advertising in June 2013 was 274,687 minutes, down from May 2013 but up 11% from June 2012.
- The top three advertising categories were Beverages at 19%, Cellular Communication at 16%, and Personal Products at 11%. The top three advertisers were Unilever, P&G, and Pepsi.
- In terms of channels, GEO News had the highest share of advertising minutes at 4%, followed by Dawn News and City42 both at 4%. For prime time channels, GEO News again had the highest share at 4%. News channels accounted for 45% of advertising minutes.
3. Total Minutes of Advertising
Trend Analysis
YoY Comparison: Jun 2013-Jun 2012
June, 13 June, 12
274,687
242,957
4. Total Minutes of Advertising
TOP 10 CATEGORIES
19%
16%
11% 11%
8%
6%
5%
3%
2% 2%
19%
Beverages
Cellular
Communication
PersonalProducts
Detergents
Healthcare&
MedicalServices
Cullinary
Construction
Food
Education
FinancialServices
Others
5. Total Minutes of Advertising
10%
9%
6%
4% 3%
3%
2% 2% 2% 2%
UNILEVER P&G PEPSI COLA COCA COLA Liaquat
Hospital
RECKITT Mobilink ENGRO Qmobile SAMSUNG
TOP 10 ADVERTISERS
6. Total Minutes of Advertising
TOP 15 BRANDS
3%
3%
3%
2%
2% 2%
2%
2% 1% 1%
1% 1% 1% 1% 1%
Liaquat
Hospital
Pepsi New Ariel
Blue
Mobilink Safeguard PTCL Dew USAID Coca Cola Lake City Zong
Circle
Head &
Shoulder
Dettol
Soap
Pampers CRLF
8. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4% 4% 4% 4%
3% 3%
3%
3% 3%
3% 3% 3% 3%
2%
2%
GEO
NEWS
DAWN
NEWS
CITY42 HUM TV ARY
DIGITAL
ARY
NEWS
GEO SAMAA Urdu-1 AAJ
NEWS
KohiNoor DUNYA
NEWS
CHANNEL
5
ATV 8xm
Share in terms of minutes may be similar but it may vary in terms of value.
9. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes4%
3% 3% 3% 3% 3%
3% 3%
3% 3% 3% 3%
3%
2% 2%
11. Late Night (00:00 - 05:59)
10%
Morning Time (06:00 -
11:59)
18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)
10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 -
23:59)
6%
Time Band Split June 13
% Share of Advt. Minutes
12. THE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0300-2690840