Full Sail EBMS Program Week 4 Final Assignment Mastery: Personal Development & Leadership

2. Mastery: Personal Development
and Leadership
Course Goal: Understand and develop a deeper
sense of what it is that I love doing in the
Entertainment Business.
Strategies:
Read Robert Greene's "Mastery" and learn to apply techniques used in book.
Attend online class lectures or view archives to further develop personal skills pertaining to
mastering my chosen field.
EBSCO Research Database Use throughout month of June for Mastery course. Search out
articles that engage in documenting personal mastery journey's of known entertainment
masters.

3. Executive Leadership
Course Goal: Effective at being a leader and learning
how to maneuver successful business relationships.
Strategies:
Read course material and implementing strategies to strengthen my journey in business
relationships and leadership.
View course video's in FSO and other media platforms that deal with Executive Leadership
or Leadership in general.
Main Strategy for Course: Watch Lynda.com Leadership Tutorials Watch a
Leadership tutorial each week to strengthen personal skills.

4. Project and Team Management
Course Goal: Develop successful teams and plans while
being creative and productive at business.
Strategies:
Contact one of my associates who have mastered Project and Team Management and gain their
personal insight to developing skills needed to succeed.
Main Strategy for Course: Watch Lynda.com Project Management Tutorial Watch and identify
certain techniques that are introduced in the Project and Team Management course that will aid
me in my personal business journey.
Search LexisNexis and EBSCO for articles on Project and Team Management

5. Business Storytelling &
Brand Development
Course Goal: Effective creation of my company's business brand
and creating a safeguard from unproductiveness while heading a
successful team.
Strategies:
Read various blogs and view websites that deal with Business Story Telling and Brand Development.
Speak with people I know who have degrees and background in Brand Development and Marketing.
Main Strategy for Course: Watch YouTube Brand Development Strategy Video’s Choose a new video
every week throughout the month of September on Brand Development Strategy.

6. Entertainment Business Finance
Course Goal: Learn successful financial techniques
to run my company and create a solid foundation for
financial success.
Strategy:
Main Strategy for Course: Watch Lynda.com Finance Tutorials. Watch a Finance video
every week for the month of October
Re-Read All You Need to Know About the Music Business: Eighth Edition
Read course materials and search EBSCO for related material readings

7. Negotiation and Deal-Making
Course Goal: Learn strong negotiation skills and the
proper deal making techniques to set my company
apart from others.
Strategy:
Find articles on EBSCO and search internet for articles and books on Negotiation and Deal
Making that are beneficial to my journey.
Re-Read All You Need to Know About the Music Business: Eighth Edition
Main Strategy for Course: Read Tutorialspoint.com Negotiation Skills Tutorial

8. Product and Artist Management
Course Goal: Be able to identify issues with
artist/products and quickly resolve.
Strategy:
Read http://www.360digitalartist.com/artist-product-management/#axzz35mM05b1A article.
Main Strategy for Course: Watch Lynda.com Management Tutorials. Choose a Management
tutorial that I have not seen and watch one each week for the month of December.
Read Dealmaking in the Film & Television Industry: From Negotiations to Final Contracts,
3rd Ed.

9. Advanced Entertainment Law
Course Goal: Identify legal aspects of the industry and why it
affects certain realms of entertainment. Also, be able to
understand legal terms as far as contracts and intellectual
property is concerned that I may not know.
Strategy:
Read Music Law: How to Run Your Band's Business by Attorney Rich Stim.
Main Strategy for Course: Watch YouTube Entertainment Law Video's Choose a different
Entertainment Law video each week for the month of January.
Research EBSCO, LexisNexis & Internet on various lectures and tutorials on Entertainment Law

10. Entertainment Media Publishing
and Distribution
Course Goal: Help my company maintain it's content
and explore avenues that may be unrealized.
Strategy:
Read Music Marketing: Press, Promotion, Distribution, and Retail by Mike King
Full Sail EBSCO Host Research Readings Search Media Publishing & Media Distribution
on EBSCO and find articles that relate to the Entertainment Media and Distribution course.

11. Digital Marketing
Course Goal: Know how to effectively market my company's
digital content. Review and implement other techniques and
strategies for successful business marketing.
Strategies:
Read blog post "10 Books Every Digital Marketer Should Read in 2014" by Jen Ribble
View and choose books from Good Reads Popular Digital Marketing list to read and gather
information from.
Main Strategy for Course: Watch Lynda.com Marketing Tutorials Choose a different
Marketing tutorial each week for the month of March

12. Business Plan Development
Course Goal: Understand how to draft a successful
business plan for my company.
Strategy:
Read Business Weeks "The Best Business Plan
Tools”http://images.businessweek.com/ss/08/01/0107_businessplan/index_01.htm
Main Strategy for Course: Watch Business Plan Tutorials at SBA.gov. Watch SBA.gov
Business Plan Tutorials each week during month of April & May

13. Final Project: Business Plan
Course Goal: Complete a undeniable business plan
for my company outlining all aspects that are
relevant to it's success.
Main Strategy for Course: Watch Business Plan Tutorials at SBA.gov. Watch SBA.gov.
Business Plan Tutorials each week during month of April & May
Purchase Business Plan Software
Research Business Plan Templates and sample Business Plans

14. 6 Industry Leaders
Victoria Celeste – Fashion Wardrobe Stylist & Image Consultant manager@victoriacelesteworld.com
Cynthia Johnson – VP Urban Promotions at Columbia Records ceejaynd58@yahoo.com
Terry Bello – Radio Host/Personality & International Soul Summit Founder terry.bello@gmail.com
Yamil Little – COO Bridge Da Gap/Grammy U Representative yamil.grammy@gmail.com
Airickca Gordon – Executive Director at Mamie Till Mobley Memorial Foundation airickca@live.com
Shed Jackson – Director of Communications and Marketing at Jazz 91.9 WCLK sj.jackson@live.com

15. Club & Organization
Associations
ASCAP (Publishing) (active)
BMI (Songwriter) (active)
Grammy Pro (active)
Gospel Music Association (pending)
Interested in NAMM also

16. PLN Expansion
Innovative Companies & Heroes
I will do extensive research on innovative companies and the people who I consider
masters in Entertainment. I will search to find people who work for or are associated with
these companies and masters and attempt to gain information and knowledge about that
person or company and apply it to my personal journey.
http://www.huffingtonpost.com/news/50-most-innovative-companies/
http://www.fastcompany.com/most-innovative companies/2014/industry/hollywood
http://www.fastcompany.com/most-innovative-companies/2013/industry/entertainment
http://money.msn.com/inside-the-ticker/the-worlds-5-most-innovative-companies
http://www.forbes.com/profile/oprah-winfrey/
http://www.forbes.com/profile/richard-branson/
http://www.forbes.com/profile/steven-spielberg/

17. Full Sail University Community
(Active)
I am a part of various clubs and organizations through Full Sail. I network as much as I can with
others who are associated with these clubs and organizations. The majority of my associations
are through these and my friendships with industry professionals. These associations connect me
with events and power mixers that have and will continue to help me along my Entertainment
Business journey.
Xclusive (formerly X Factor)
Entertainment Network Society
Christian at Full Sail
Full Sail University MEISA Chapter
Full Sail BMG
Full Sail Advanced Audio Production Techniques
Grammy U

18. Mentor Characteristics
Approachable
Down To Earth
Caring
Giving
Willing To Help
Powerful
Well Connected
Diverse
Sincere
Intuitive
Knowledgeable
Passionate
Intelligent
Well Spoken

19. Master Journey Timeline
Link
http://www.dipity.com/TaraHarris88/Tara-Harris-
Mastery-Journey-Timeline/

20. Tara Harris Journey To Mastery