2. Lead Analysis
Lead Analysis is a crucial part of the overall
sales process.
Companies risk losing potential sales revenue if
they don’t analyze their opportunities
properly.
A lead management program must have two
major components; automation and human
contact.
3. Lead Analysis
Without automation and human contact
integrated, lead analysis would fall flat.
Your nurturing program will lack the warmth
and personalization human contact can
provide.
Professional sales people know how important
it is to make live contact with qualified
prospects.
4. Lead Analysis
How Lead Analysis Helps Better Manage
Opportunities
Typically, a disconnect often exists between
sales and marketing departments when it
comes to lead analysis.
The sales department may not see the same
value in the leads that the marketing
department does.
5. Lead Analysis
To resolve these issues and help create a more
robust lead management system, automation
can assist the lead analysis process.
Lead analysis should also accommodate
human intervention. Integrating human
intelligence into the system can greatly
improve lead management.
6. Lead Analysis
Integration of Automation and Human Contact
into Lead Management System Benefit:
Build better brand awareness
Increase the company’s market share.
Develop better competitive positioning.
7. Lead Generation Companies
About the Author
Larry Fleischman is Director of Marketing for
Televerde, a leading B2B provider of sales
pipeline development solutions. For more
information about Lead Generation
Companies, visit
http://www.televerde.com/solutions/qualified-lea
.
Notes de l'éditeur
Today we will spend the next 30 minutes or so discussing Televerde, our core competencies, and position in the demand creation marketplace and our unique business model and methodologies. Introduce yourself and others from Televerde present for the presentation and thank participants for joining. Over the next 15 minutes or so I’ll tell you about Televerde, our position in the demand creation, lead nurturing and contact data marketplace. I’ll provide an overview of our core capabilities and our unique and innovative integrated methodology which differentiates us from other solution providers. This presentation is intended to give you some context and ideas about how we can help you achieve your sales revenue growth objectives, so if you have any questions or need clarification on anything don’t hesitate to ask at any point throughout the presentation.
