1. Lead Analysis
The Balance Between Automation and
Human Contact

2. Lead Analysis
Lead Analysis is a crucial part of the overall
sales process.
Companies risk losing potential sales revenue if
they don’t analyze their opportunities
properly.
A lead management program must have two
major components; automation and human
contact.

3. Lead Analysis
Without automation and human contact
integrated, lead analysis would fall flat.
Your nurturing program will lack the warmth
and personalization human contact can
provide.
Professional sales people know how important
it is to make live contact with qualified
prospects.

4. Lead Analysis
How Lead Analysis Helps Better Manage
Opportunities
Typically, a disconnect often exists between
sales and marketing departments when it
comes to lead analysis.
The sales department may not see the same
value in the leads that the marketing
department does.

5. Lead Analysis
To resolve these issues and help create a more
robust lead management system, automation
can assist the lead analysis process.
Lead analysis should also accommodate
human intervention. Integrating human
intelligence into the system can greatly
improve lead management.

6. Lead Analysis
Integration of Automation and Human Contact
into Lead Management System Benefit:
Build better brand awareness
Increase the company’s market share.
Develop better competitive positioning.

7. Lead Generation Companies
About the Author
Larry Fleischman is Director of Marketing for
Televerde, a leading B2B provider of sales
pipeline development solutions. For more
information about Lead Generation
Companies, visit
http://www.televerde.com/solutions/qualified-lea
.