2. Why Foxi.com?
Beauty Product Identification:
Word of Mouth – Accessible but not Personalized
Trial & Error – Expensive and Time Consuming
Professional Advice – Single Brand focused
The Need:
The Opportunity:
About 17.3 billion US dollars were generated by online shops and mail-
order household sales in 2013.
Cosmetic sales are estimated to continue to grow in both the United
States and other global markets, as many consumers feel that beauty
products help in achieving social and economic goals.”
-Statista.com
8. The Value Proposition
Foxi.com solves the cosmetic customers’ broader problem by:
▪ Providing optimized and personalized product selections
▪ Saving customers time and money
▪ Connecting them with others who share their distinct features
and beauty related experiences
“Personalized beauty by people like you”
9. Value Discipline & Business Model
Customer Acquisition
IT (Info. Collection / Customization)
Influencers
Proprietary Algorithm
3 Year Financial Plan
Customer Intimacy
10. Role of IT & Digitization
Foxi.com
Consumer
Data
Collection
Marketin
g Data
Extractio
n
Website Data Aggregation Database(s)
Data
Mining
Application
Programming
Interface
Dashboard
Integration
Customized
Reports
CRM
Integration
Query
Lookup
12. ▪ IT Security
a) Payment Card Industry Compliance (PCI)
b) Personally identifiable information Compliance (PII)
c) Sensitive Personal Information Compliance (SPI)
▪ Platform as a Service (PaaS)
a) Pay-as-you-go rental model
b) Scalability
c) Multi-tenant architecture
▪ Infrastructure as a Service (IaaS)
a) Dynamic scaling to meet demand
b) Decreases the need for capital investments
c) Move capital expenditures to operating expenditure bucket
Considerations
13. Unique Visitors - 68% based on industry average
New vs. Repeat Visitors - average rate for beauty brand
websites of repeat visitors is about 28%
Traffic Source - Referrals needs to deliver 20%-30% of
overall traffic
5 Key Performance Indicators
14. Bounce Rate- The target will need to be 28% or less
User Interaction
▪ Likes or dislikes for a specific
product
▪ Comments or trends for a specific
product
▪ Photos uploads
▪ Clicks to the product’s website
and favorite tags
5 Key Performance Indicators
15. 15
Go To Market Plan
1. AWARENESS
Beauty Changes Lives
You Can Thrive Foundation
Event Sponsorship
Facebook Advertising
Instagram Advertising
2. PERSUASION
Beauty bloggers/vloggers
Engaging Content/Info
Social Media Buzz
4. EXPERIENCE
Social Media Shares
Mobile App
Product Education
3. TRIAL
Refer a friend program
Buy a product get a free sample
5. DRIVE REPEAT LOGINS
Eblast campaigns
New Product Launches
Notifications
New consumers like you have joined
Contests/Stickers
Foxi.com
16. Financials
Year 1 Year 2 Year 3
Revenue
Ad Revenue $ 585,000 $ 1,447,500 $ 2,460,000
Affiliate Fee $ 23,000 $ 67,500 $ 112,000
B2B Subscription $ 171,500 $ 805,000 $ 1,183,000
Sample Program $ 76,400
TOTAL REVENUE $ 779,500 $ 2,320,000 $ 3,831,400
Cost
Company Startup $ 5,950 $ 3,000 $ 3,000
Website Build $ 53,500 $ 28,500 $ 28,500
Cost Per Acquisition $ 750,000 $ 1,375,000 $ 2,000,000
SG&A $ 369,000 $ 369,000 $ 523,140
TOTAL COST $ 1,178,450 $ 1,775,500 $ 2,554,640
NET REVENUE $ (398,950) $ 544,500 $ 1,276,760
17. Acquisition by:
▪ Large ecommerce beauty site
Amazon, Sephora, Nordstrom’s
▪ Beauty Manufacturer
L’Oreal, Johnson & Johnson, P&G
▪ Market Research Company
Kline, Mintel, Nielsen
Exit Strategy
