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Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC

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SPOKE Communications, LLC
SPOKE Communications, LLC

Protecting your personal and professional brand through Social Media is a hot topic these days. SPOKE Communications provides the following presentation as a brief guide to setting up accounts securely as well as business best practices for social media marketing. Additional information on business best practices for digital marketing, go to our Web site: www.SPOKEcom.com

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I“LOVE”BRANDING! 1992  – MarComm  Career 2004  – Blog  /  Speaking 2010  – TRUE  Workbook CreateWOW… 2013  – SEO  Whitepaper 2014  – SPOKE 2015/16  – TRUE  Book? www.TheBrandChef.com
I  “HATE” POWERPOINT!
I  am  /  MY  BUSINESS  is  USING   SOCIAL  MEDIA,  BUT  HOW  DO  I… a)  Protect  Myself  /  Business  /  Family? b)  Know  WHAT  information  to  share? c)  Connect  to  the  RIGHT  people? d)  Manage  the  digital  side  of  life? e)  Measure  the  value  of  Social  Media?
PERSONAL:  Threats  are  real… Online  Predators Bullying Identity  Theft Reputation  Management Hacking  – Hardware  &  Software EVERYONE  is  vulnerable
PERSONAL:  Threats  are  real… BIGGEST  PLAYERS: Source:  Commonsensemedia.org  – 3/16 Top  10…
PERSONAL:  Threats  are  real… BIGGEST  PLAYERS: Source:  Commonsensemedia.org  – 3/16 Top  10…
PERSONAL:  Threats  are  real… 5  BASE  TIPS: 1)  Communication  is  key 2)  Know  your  stuff 3)  Control  the  environment (lock  it  down) 4)  Digital  device  (iPhone,  etc.)  =   Gateway  Access 5)  More  time  =  More  opportunity
PERSONAL:  Threats  are  real… COMMUNICATION Communication  in  the  modern  era  is  NOT  how  it   used  to  be. • Be  Aware • Know  your  users  (family,  etc.) • Start  with  Sharing • Continue  with  Cooperation
PERSONAL:  Threats  are  real… PREDATOR  ALERT • Each  “friend  request”  must  be   treated  as  a  potential  threat. • Even  if  it  feels like  you  know  them;;   you  don’t • Draw  a  line  and  stick  to  it  – e.g.  – photo  sharing,  contact  information,   meeting  “I.R.L.”
PERSONAL:  Threats  are  real… KNOW  YOUR  STUFF Every  network  has  a  “help”  section…    Start  there! Facebook:  facebook.com/help Twitter:  support.twitter.com Instagram:  help.instagram.com Snapchat:  support.snapchat.com Tumblr:  tumbler.com/help YikYak:  yikyak.com/support PokemonGo:   support.pokemongo.nianticlabs.com/
PERSONAL:  Threats  are  real… CONTROL  THE  ENVIRONMENT • SECURITY  STARTS  AT  SIGNUP • REVIEW  SETTINGS  MONTHLY
PERSONAL:  Threats  are  real… CONTROL  THE  ENVIRONMENT • SECURITY  STARTS  AT  SIGNUP • REVIEW  SETTINGS  MONTHLY
PERSONAL:  Threats  are  real… CONTROL  THE  ENVIRONMENT • SECURITY  STARTS  AT  SIGNUP • REVIEW  SETTINGS  MONTHLY
PERSONAL:  Threats  are  real… DIGITAL  DEVICE  /  TIME  ONLINE • MY  HOUSE  …  MY  RULES… • ALL  DEVICES  HAVE  RESTRICTION   SETTINGS APPLE:   support.apple.com /en-­us/HT201304 Passcode Music,  Podcasts,  media TV,  Books,  Apps Websites
PERSONAL:  Threats  are  real… DIGITAL  DEVICE  /  TIME  ONLINE • MY  HOUSE  …  MY  RULES…
PERSONAL:  Threats  are  real… DIGITAL  DEVICE  /  TIME  ONLINE • MY  HOUSE  …  MY  RULES… • ALL  DEVICES  HAVE  RESTRICTION   SETTINGS ANDROID:  Multiple  resources   online  -­ “Restricted  Profiles”
PERSONAL:  Threats  are  real… DIGITAL  DEVICE  /  TIME  ONLINE • MY  HOUSE  …  MY  RULES…
I  “HATE” POWERPOINT! Still  with  me?
BUSINESS:  Protect  the  brand… 5  BIGGEST  SOCIAL  MEDIA   BUSINESS  RISKS: 1)  Not  paying  attention  to  Social  Media 2)  Human  Error 3)  Malicious  Apps 4)  Social  Scams  and  Phishing  Attacks 5)  Malware  attacks  and  hacks
BUSINESS:  Protect  the  brand… BIGGEST  PLAYERS: *
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 1)  Establish  a  Social  Media  Security Policy 2)  Establish  a  Social  Media  Marketing Plan 3)  Integrate  Social  Media  Training 4)  Limit  Social  Media  Access 5)  Put  Someone  in  Charge 6)  Measure  Effectiveness
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 1)  Establish  a  Social  Media  Security Policy No-­Employment  Disclosure Employees  represent  employers  24/7/365 -­-­ No  Work  Data  on  Personal  Accounts… Washington  Post  -­ Media  Release  on  Bank  Robbery,  March  2015
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 1)  Establish  a  Social  Media  Security Policy Utilize  SECURE  Passwords  &  Firewall While  this  is  primarily  associated   with  IT,  establishing  a  Password   formula  and  a  secure  firewall   within  the  business  is  a  good   first  step.
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 2)  Establish  a  Social  Media  Marketing Plan Maintain,  Monitor,  And  ENGAGE! Set  up  alerts  for  your  brand  to  monitor  online  conversations.   Make  sure  a  “Designated  Representative”  addresses  any  and   ALL  mentions  of  your  brand. ENGAGE!
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 2)  Establish  a  Social  Media  Marketing Plan Establish  Your  “Brand  Authority” Social  media  is  the  perfect  place  to  tell  your  story.  Start  by   establishing  you  /  your  brand  as  the  “Authority”  for  customers   as  well  as  SEARCH  ENGINES!
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 3)  Integrate  Social  Media  Training Walk  the  Walk  and  Tweet  the  Truth Social  Media  Marketing  should  act  as  an  extension  of  your customer  service  culture.  If  you  say  “We  support  our   customers,”  Train  Social  Media  Managers  how  to  Show  it.
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 3)  Integrate  Social  Media  Training Walk  the  Walk  and  Tweet  the  Truth IT  WILL  SHOW
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 4)  Limit  Social  Media  Access Unless  it’s  part  of  their  job,   Social  Media  should   be  done  solely  during   “Social  Time.”
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 4)  Limit  Social  Media  Access Unless  it’s  part  of  their  job,   Social  Media  should   be  done  solely  during   “Social  Time.” O.M.G.
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 5)  Put  Someone  in  Charge Direction  Drives  Discussions Social  Media  Amplifies  the  Brand. With  the  right  voice,  you’ll be  heard  loud  and  clear. THIS  PERSON  IS  NOT AN  INTERN! THIS  PERSON  IS  NOT THE  CEO! YOU  TRUST THIS  PERSON   WITH  YOUR  BRAND.
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 5)  Put  Someone  in  Charge Direction  Drives  Discussions What  does  that  voice  sound  like?
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 6)  Measure  Effectiveness Knowing  Where  Customers  are  Coming  From   is  99%  of  the  Journey. Both  literally  and  figuratively,   if  you  know  how  and   why  customers   are  contacting   you,  you  have   the  power  to   address  their   needs  sooner.
BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 6)  Measure  Effectiveness Knowing  Where  Customers  are  Coming  From   is  99%  of  the  Journey.
QUESTIONS? 901  Thomas  Beck  Road,  Des  Moines,  Iowa  50315 Phone:  515-­257-­MKTG  (6584)  •  www.SPOKEcom.com Twitter:  @TheBrandChef  •  Andrew@SPOKEcom.com www.TheBrandChef.com
www.TheBrandChef.com FREE   WORKBOOK
“Tell  me  and  I'll  forget;;  show   me  and  I  may  remember;;  involve   me   and  I'll  understand.” – Chinese  Proverb 901  Thomas  Beck  Road,  Des  Moines,  Iowa  50315 Phone:  515-­257-­MKTG  (6584)  •  www.SPOKEcom.com Twitter:  @TheBrandChef  •  Andrew@SPOKEcom.com www.TheBrandChef.com

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Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC

  • 1.
  • 2. I“LOVE”BRANDING! 1992  – MarComm  Career 2004  – Blog  /  Speaking 2010  – TRUE  Workbook CreateWOW… 2013  – SEO  Whitepaper 2014  – SPOKE 2015/16  – TRUE  Book? www.TheBrandChef.com
  • 3.
  • 5.
  • 6. I  am  /  MY  BUSINESS  is  USING   SOCIAL  MEDIA,  BUT  HOW  DO  I… a)  Protect  Myself  /  Business  /  Family? b)  Know  WHAT  information  to  share? c)  Connect  to  the  RIGHT  people? d)  Manage  the  digital  side  of  life? e)  Measure  the  value  of  Social  Media?
  • 7. PERSONAL:  Threats  are  real… Online  Predators Bullying Identity  Theft Reputation  Management Hacking  – Hardware  &  Software EVERYONE  is  vulnerable
  • 8. PERSONAL:  Threats  are  real… BIGGEST  PLAYERS: Source:  Commonsensemedia.org  – 3/16 Top  10…
  • 9. PERSONAL:  Threats  are  real… BIGGEST  PLAYERS: Source:  Commonsensemedia.org  – 3/16 Top  10…
  • 10. PERSONAL:  Threats  are  real… 5  BASE  TIPS: 1)  Communication  is  key 2)  Know  your  stuff 3)  Control  the  environment (lock  it  down) 4)  Digital  device  (iPhone,  etc.)  =   Gateway  Access 5)  More  time  =  More  opportunity
  • 11. PERSONAL:  Threats  are  real… COMMUNICATION Communication  in  the  modern  era  is  NOT  how  it   used  to  be. • Be  Aware • Know  your  users  (family,  etc.) • Start  with  Sharing • Continue  with  Cooperation
  • 12. PERSONAL:  Threats  are  real… PREDATOR  ALERT • Each  “friend  request”  must  be   treated  as  a  potential  threat. • Even  if  it  feels like  you  know  them;;   you  don’t • Draw  a  line  and  stick  to  it  – e.g.  – photo  sharing,  contact  information,   meeting  “I.R.L.”
  • 13. PERSONAL:  Threats  are  real… KNOW  YOUR  STUFF Every  network  has  a  “help”  section…    Start  there! Facebook:  facebook.com/help Twitter:  support.twitter.com Instagram:  help.instagram.com Snapchat:  support.snapchat.com Tumblr:  tumbler.com/help YikYak:  yikyak.com/support PokemonGo:   support.pokemongo.nianticlabs.com/
  • 14. PERSONAL:  Threats  are  real… CONTROL  THE  ENVIRONMENT • SECURITY  STARTS  AT  SIGNUP • REVIEW  SETTINGS  MONTHLY
  • 15. PERSONAL:  Threats  are  real… CONTROL  THE  ENVIRONMENT • SECURITY  STARTS  AT  SIGNUP • REVIEW  SETTINGS  MONTHLY
  • 16. PERSONAL:  Threats  are  real… CONTROL  THE  ENVIRONMENT • SECURITY  STARTS  AT  SIGNUP • REVIEW  SETTINGS  MONTHLY
  • 17. PERSONAL:  Threats  are  real… DIGITAL  DEVICE  /  TIME  ONLINE • MY  HOUSE  …  MY  RULES… • ALL  DEVICES  HAVE  RESTRICTION   SETTINGS APPLE:   support.apple.com /en-­us/HT201304 Passcode Music,  Podcasts,  media TV,  Books,  Apps Websites
  • 18. PERSONAL:  Threats  are  real… DIGITAL  DEVICE  /  TIME  ONLINE • MY  HOUSE  …  MY  RULES…
  • 19. PERSONAL:  Threats  are  real… DIGITAL  DEVICE  /  TIME  ONLINE • MY  HOUSE  …  MY  RULES… • ALL  DEVICES  HAVE  RESTRICTION   SETTINGS ANDROID:  Multiple  resources   online  -­ “Restricted  Profiles”
  • 20. PERSONAL:  Threats  are  real… DIGITAL  DEVICE  /  TIME  ONLINE • MY  HOUSE  …  MY  RULES…
  • 22. BUSINESS:  Protect  the  brand… 5  BIGGEST  SOCIAL  MEDIA   BUSINESS  RISKS: 1)  Not  paying  attention  to  Social  Media 2)  Human  Error 3)  Malicious  Apps 4)  Social  Scams  and  Phishing  Attacks 5)  Malware  attacks  and  hacks
  • 23. BUSINESS:  Protect  the  brand… BIGGEST  PLAYERS: *
  • 24. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 1)  Establish  a  Social  Media  Security Policy 2)  Establish  a  Social  Media  Marketing Plan 3)  Integrate  Social  Media  Training 4)  Limit  Social  Media  Access 5)  Put  Someone  in  Charge 6)  Measure  Effectiveness
  • 25. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 1)  Establish  a  Social  Media  Security Policy No-­Employment  Disclosure Employees  represent  employers  24/7/365 -­-­ No  Work  Data  on  Personal  Accounts… Washington  Post  -­ Media  Release  on  Bank  Robbery,  March  2015
  • 26. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 1)  Establish  a  Social  Media  Security Policy Utilize  SECURE  Passwords  &  Firewall While  this  is  primarily  associated   with  IT,  establishing  a  Password   formula  and  a  secure  firewall   within  the  business  is  a  good   first  step.
  • 27. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 2)  Establish  a  Social  Media  Marketing Plan Maintain,  Monitor,  And  ENGAGE! Set  up  alerts  for  your  brand  to  monitor  online  conversations.   Make  sure  a  “Designated  Representative”  addresses  any  and   ALL  mentions  of  your  brand. ENGAGE!
  • 28. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 2)  Establish  a  Social  Media  Marketing Plan Establish  Your  “Brand  Authority” Social  media  is  the  perfect  place  to  tell  your  story.  Start  by   establishing  you  /  your  brand  as  the  “Authority”  for  customers   as  well  as  SEARCH  ENGINES!
  • 29. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 3)  Integrate  Social  Media  Training Walk  the  Walk  and  Tweet  the  Truth Social  Media  Marketing  should  act  as  an  extension  of  your customer  service  culture.  If  you  say  “We  support  our   customers,”  Train  Social  Media  Managers  how  to  Show  it.
  • 30. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 3)  Integrate  Social  Media  Training Walk  the  Walk  and  Tweet  the  Truth IT  WILL  SHOW
  • 31. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 4)  Limit  Social  Media  Access Unless  it’s  part  of  their  job,   Social  Media  should   be  done  solely  during   “Social  Time.”
  • 32. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 4)  Limit  Social  Media  Access Unless  it’s  part  of  their  job,   Social  Media  should   be  done  solely  during   “Social  Time.” O.M.G.
  • 33. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 5)  Put  Someone  in  Charge Direction  Drives  Discussions Social  Media  Amplifies  the  Brand. With  the  right  voice,  you’ll be  heard  loud  and  clear. THIS  PERSON  IS  NOT AN  INTERN! THIS  PERSON  IS  NOT THE  CEO! YOU  TRUST THIS  PERSON   WITH  YOUR  BRAND.
  • 34. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 5)  Put  Someone  in  Charge Direction  Drives  Discussions What  does  that  voice  sound  like?
  • 35. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 6)  Measure  Effectiveness Knowing  Where  Customers  are  Coming  From   is  99%  of  the  Journey. Both  literally  and  figuratively,   if  you  know  how  and   why  customers   are  contacting   you,  you  have   the  power  to   address  their   needs  sooner.
  • 36. BUSINESS:  Protect  the  brand… 6  BEST  PRACTICES: 6)  Measure  Effectiveness Knowing  Where  Customers  are  Coming  From   is  99%  of  the  Journey.
  • 37. QUESTIONS? 901  Thomas  Beck  Road,  Des  Moines,  Iowa  50315 Phone:  515-­257-­MKTG  (6584)  •  www.SPOKEcom.com Twitter:  @TheBrandChef  •  Andrew@SPOKEcom.com www.TheBrandChef.com
  • 39. “Tell  me  and  I'll  forget;;  show   me  and  I  may  remember;;  involve   me   and  I'll  understand.” – Chinese  Proverb 901  Thomas  Beck  Road,  Des  Moines,  Iowa  50315 Phone:  515-­257-­MKTG  (6584)  •  www.SPOKEcom.com Twitter:  @TheBrandChef  •  Andrew@SPOKEcom.com www.TheBrandChef.com