Protecting your personal and professional brand through Social Media is a hot topic these days. SPOKE Communications provides the following presentation as a brief guide to setting up accounts securely as well as business best practices for social media marketing.
Additional information on business best practices for digital marketing, go to our Web site: www.SPOKEcom.com
6. I am / MY BUSINESS is USING
SOCIAL MEDIA, BUT HOW DO I…
a) Protect Myself / Business / Family?
b) Know WHAT information to share?
c) Connect to the RIGHT people?
d) Manage the digital side of life?
e) Measure the value of Social Media?
7. PERSONAL: Threats are real…
Online Predators
Bullying
Identity Theft
Reputation Management
Hacking – Hardware & Software
EVERYONE is vulnerable
8. PERSONAL: Threats are real…
BIGGEST PLAYERS:
Source: Commonsensemedia.org – 3/16
Top 10…
9. PERSONAL: Threats are real…
BIGGEST PLAYERS:
Source: Commonsensemedia.org – 3/16
Top 10…
10. PERSONAL: Threats are real…
5 BASE TIPS:
1) Communication is key
2) Know your stuff
3) Control the environment (lock it down)
4) Digital device (iPhone, etc.) =
Gateway Access
5) More time = More opportunity
11. PERSONAL: Threats are real…
COMMUNICATION
Communication in the modern era is NOT how it
used to be.
• Be Aware
• Know your users (family, etc.)
• Start with Sharing
• Continue with Cooperation
12. PERSONAL: Threats are real…
PREDATOR ALERT
• Each “friend request” must be
treated as a potential threat.
• Even if it feels like you know them;;
you don’t
• Draw a line and stick to it – e.g. –
photo sharing, contact information,
meeting “I.R.L.”
13. PERSONAL: Threats are real…
KNOW YOUR STUFF
Every network has a “help” section… Start there!
Facebook: facebook.com/help
Twitter: support.twitter.com
Instagram: help.instagram.com
Snapchat: support.snapchat.com
Tumblr: tumbler.com/help
YikYak: yikyak.com/support
PokemonGo:
support.pokemongo.nianticlabs.com/
14. PERSONAL: Threats are real…
CONTROL THE ENVIRONMENT
• SECURITY STARTS AT SIGNUP
• REVIEW SETTINGS MONTHLY
15. PERSONAL: Threats are real…
CONTROL THE ENVIRONMENT
• SECURITY STARTS AT SIGNUP
• REVIEW SETTINGS MONTHLY
16. PERSONAL: Threats are real…
CONTROL THE ENVIRONMENT
• SECURITY STARTS AT SIGNUP
• REVIEW SETTINGS MONTHLY
17. PERSONAL: Threats are real…
DIGITAL DEVICE / TIME ONLINE
• MY HOUSE … MY RULES…
• ALL DEVICES HAVE RESTRICTION
SETTINGS
APPLE:
support.apple.com
/en-us/HT201304
Passcode
Music, Podcasts, media
TV, Books, Apps
Websites
19. PERSONAL: Threats are real…
DIGITAL DEVICE / TIME ONLINE
• MY HOUSE … MY RULES…
• ALL DEVICES HAVE RESTRICTION
SETTINGS
ANDROID: Multiple resources
online - “Restricted Profiles”
22. BUSINESS: Protect the brand…
5 BIGGEST SOCIAL MEDIA
BUSINESS RISKS:
1) Not paying attention to Social Media
2) Human Error
3) Malicious Apps
4) Social Scams and Phishing Attacks
5) Malware attacks and hacks
24. BUSINESS: Protect the brand…
6 BEST PRACTICES:
1) Establish a Social Media Security Policy
2) Establish a Social Media Marketing Plan
3) Integrate Social Media Training
4) Limit Social Media Access
5) Put Someone in Charge
6) Measure Effectiveness
25. BUSINESS: Protect the brand…
6 BEST PRACTICES:
1) Establish a Social Media Security Policy
No-Employment Disclosure
Employees represent employers 24/7/365
-- No Work Data on Personal Accounts…
Washington Post - Media Release on Bank Robbery, March 2015
26. BUSINESS: Protect the brand…
6 BEST PRACTICES:
1) Establish a Social Media Security Policy
Utilize SECURE Passwords & Firewall
While this is primarily associated
with IT, establishing a Password
formula and a secure firewall
within the business is a good
first step.
27. BUSINESS: Protect the brand…
6 BEST PRACTICES:
2) Establish a Social Media Marketing Plan
Maintain, Monitor, And ENGAGE!
Set up alerts for your brand to monitor online conversations.
Make sure a “Designated Representative” addresses any and
ALL mentions of your brand.
ENGAGE!
28. BUSINESS: Protect the brand…
6 BEST PRACTICES:
2) Establish a Social Media Marketing Plan
Establish Your “Brand Authority”
Social media is the perfect place to tell your story. Start by
establishing you / your brand as the “Authority” for customers
as well as SEARCH ENGINES!
29. BUSINESS: Protect the brand…
6 BEST PRACTICES:
3) Integrate Social Media Training
Walk the Walk and Tweet the Truth
Social Media Marketing should act as an extension of your
customer service culture. If you say “We support our
customers,” Train Social Media Managers how to Show it.
30. BUSINESS: Protect the brand…
6 BEST PRACTICES:
3) Integrate Social Media Training
Walk the Walk and Tweet the Truth
IT WILL SHOW
31. BUSINESS: Protect the brand…
6 BEST PRACTICES:
4) Limit Social Media Access
Unless it’s part of their job,
Social Media should
be done solely during
“Social Time.”
32. BUSINESS: Protect the brand…
6 BEST PRACTICES:
4) Limit Social Media Access
Unless it’s part of their job,
Social Media should
be done solely during
“Social Time.”
O.M.G.
33. BUSINESS: Protect the brand…
6 BEST PRACTICES:
5) Put Someone in Charge
Direction Drives Discussions
Social Media Amplifies the Brand.
With the right voice, you’ll
be heard loud and clear.
THIS PERSON IS NOT AN INTERN!
THIS PERSON IS NOT THE CEO!
YOU TRUST THIS PERSON
WITH YOUR BRAND.
34. BUSINESS: Protect the brand…
6 BEST PRACTICES:
5) Put Someone in Charge
Direction Drives Discussions
What does that voice sound like?
35. BUSINESS: Protect the brand…
6 BEST PRACTICES:
6) Measure Effectiveness
Knowing Where Customers are Coming From
is 99% of the Journey.
Both literally and figuratively,
if you know how and
why customers
are contacting
you, you have
the power to
address their
needs sooner.
36. BUSINESS: Protect the brand…
6 BEST PRACTICES:
6) Measure Effectiveness
Knowing Where Customers are Coming From
is 99% of the Journey.
37. QUESTIONS?
901 Thomas Beck Road, Des Moines, Iowa 50315
Phone: 515-257-MKTG (6584) • www.SPOKEcom.com
Twitter: @TheBrandChef • Andrew@SPOKEcom.com
www.TheBrandChef.com
39. “Tell me and I'll forget;; show
me and I may remember;; involve
me
and I'll understand.”
– Chinese Proverb
901 Thomas Beck Road, Des Moines, Iowa 50315
Phone: 515-257-MKTG (6584) • www.SPOKEcom.com
Twitter: @TheBrandChef • Andrew@SPOKEcom.com
www.TheBrandChef.com