The Candidate announce the launch of their latest piece of research, ‘Women in Digital’, a study into the gender representation in today’s thriving digital industry. The report looks at how women are paving their way in the traditionally male-dominated industry, the extent of the male/female divide, whether salaries are gender neutral, and the state of flexible working and benefit policies. By looking at 150 digital businesses, they uncovered that there are nearly twice as many men currently working in the sector than women. The research also found there is a severe lack of females in management roles, with 156 per cent more men taking up these jobs. The situation is more severe at senior management level, with just 18 out of the 150 businesses involved in the research headed up by women. The Candidate found that ‘soft skill’ jobs tend to be favoured by women, with the top three roles being in marketing and social media (27%), public relations and communications (18%), and account management (14%). Whilst the more ‘technical’ roles such as search engine optimisation (SEO) and pay-per-click (PPC), were taken by men.