The FORMULA (Est. 1995) is a full service Online & Traditional (below the line and through the line) Agency bringing all your marketing needs together from conceptualisation, strategy and execution of campaigns, digital solutions, interactive Web & Mobi sites, eCommerce, SEO, content managed web solutions, CRM, to DTP, Direct Marketing, Brochures and Branding by providing holistic solutions that are based on an initial feasibility consultation, in which we determine what marketing activities will be best for your business, followed by the development of targeted, creative and impactful marketing tools. In addition, we have the capacity and expertise to implement and manage your marketing activities from single marketing campaigns to a full scale service as your strategic marketing partner. At The FORMULA we pride ourselves on providing personalised attention and a customised, individualised solution that is specifically targeted to achieving the goals that our clients are striving for. Our thorough service model ensures that we are able to deliver marketing solutions and services that are cost efficient and are designed to achieve a favorable return on investment (ROI). Our team can be described as a ‘Community of Specialists’ dedicated to providing clients with a memorable service that is based on service excellence and our ability to work in partnership with our clients to help them achieve success. The primary objective is to assist our clients optimise acquisition and retention levels by creating an environment that their customers and prospective clients want to return to. Thank you for considering The FORMULA for this opportunity. We are delighted about the possibility of participating in this initiative with you.

2. STRATEGY
• Intuitive: understanding the objective
• Imaginative: come up with great ideas
• Integrated: making sure all elements of the marketing mix fit “snuggly” into the strategy and are incased by an
engaging CRM
DESIGN
• Intuitive: lead the customer on a user centric journey
• Imaginative: capture their imagination
• Integrated: provide integration and collaboration between the platforms they use
CAMPAIGN PHILOSOPHY
• Intuitive: understand the audience
• Imaginative: provide experiential platforms for engagement
• Integrated: build all elements around a CRM
…providing the user with a unique experience via multiple engaged touch points on their preferred platforms.
An experience that’s worth returning to.

3. LOGO DESIGN

4. a collection of logos designed by THE FORMULA

5. a collection of logos designed by THE FORMULA

6. a collection of logos designed by THE FORMULA

7. a collection of logos designed by THE FORMULA

8. a collection of logos designed by THE FORMULA

9. CORPORATE IDENTITY

10. corporate branding designed by THE FORMULA

11. corporate branding designed by THE FORMULA

12. corporate branding designed by THE FORMULA

13. corporate branding designed by THE FORMULA

14. WEBSITE DESIGN

15. WWW.REDSANDSGOLF.CO.ZA
a collection of websites designed by THE FORMULA

16. WWW.VODACOMGS.CO.ZA
a collection of websites designed by THE FORMULA

17. WWW.AIMS-INTERNATIONAL.COM
a collection of websites designed by THE FORMULA

18. WWW.BOMAX.COM
a collection of websites designed by THE FORMULA

19. WWW.FALSEBAYCOLLEGE.CO.ZA
a collection of websites designed by THE FORMULA

20. WWW.ISMJ.COM
a collection of websites designed by THE FORMULA

21. WWW.MSEQUIPMENT.CO.ZA
a collection of websites designed by THE FORMULA

22. WWW.RATANGA.CO.ZA
a collection of websites designed by THE FORMULA

23. WWW.TARLEYS.CO.ZA
a collection of websites designed by THE FORMULA

24. WWW.TYTEC.CO.ZA
a collection of websites designed by THE FORMULA

25. WWW.AMBUTEK.CO.ZA
a collection of websites designed by THE FORMULA

26. WWW.MAKEUPAGENDA.CO.ZA
a collection of websites designed by THE FORMULA

27. WWW.WATERKLOOFWINES.CO.ZA
a collection of websites designed by THE FORMULA

28. EMAIL CAMPAIGNS

29. LG LIFE TASTES GOOD
a collection of email campaigns designed by THE FORMULA

30. ATLANTIC GOLF BEACH ESTATE
a collection of email campaigns designed by THE FORMULA

31. CENTURY CITY CLUB
a collection of email campaigns designed by THE FORMULA

32. THE LODGE AT ATLANTIC BEACH
a collection of email campaigns designed by THE FORMULA

33. WIKIDEALS
a collection of email campaigns designed by THE FORMULA

34. E-COMMERCE WEBSITES

35. WWW.ITACTICAL-STORE.COM
e-commerce websites designed by THE FORMULA

36. WWW.HEARABILITY.CO.ZA
e-commerce websites designed by THE FORMULA

37. WWW.EIGHTLIMBZ.CO.ZA
e-commerce websites designed by THE FORMULA

38. MOBI SITES

39. WWW.RATANGA.CO.ZA WWW.FALSEBAYCOLLEGE.CO.ZA
a collection of mobi sites designed by THE FORMULA

40. SOCIAL MEDIA

41. HOMECHOICE
facebook landing pages designed by THE FORMULA

42. METROPOLITAN GRADUATE RECRUITMENT
facebook landing pages designed by THE FORMULA

43. AFRICA’S TIP PROPERTIES
facebook landing pages designed by THE FORMULA

44. LG LIFE TASTES GOOD
facebook landing pages designed by THE FORMULA

45. EIGHTLIMBZ
twitter landing pages designed by THE FORMULA

46. AFRICA’S TIP PROPERTIES
twitter landing pages designed by THE FORMULA

47. BLOG DESIGN

48. NEDBANK BLOG CHARACTERS
blogs designed by THE FORMULA

49. NEDBANK
blogs designed by THE FORMULA

50. DIMENSION DATA
blogs designed by THE FORMULA

51. THE FORMULA

52. THE FORMULA
blogs designed by THE FORMULA