2. First, what is social media?
“Social media essentially is a category of online
media where people are talking, participating,
sharing, net working and bookmarking online.”
- Ron Jones, President/CEO of Symetri Internet Marketing
5. What does that mean to us?
“Around 81 percent of Generation Y uses Facebook
daily—a percentage that is more than double of those
reading newspapers or watching TV. (Also) 25 percent
uses YouTube, 20 percent uses Twitter and 45 percent
frequents blogs daily.” - CreativeDepartment.com
e Concise Oxford English Dictionary has added
400 words to its 12th-edition dictionary, including
retweet, woot, sexting and cyberbullying. Earlier in
2011, it added OMG, LOL and <3 as official words.
6. What does that mean to us?
“156 students who were interviewed at the ve
schools about their research habits mentioned Google
more than any other other database.” - Ethnographic
Research in Illinois Academic Libraries Project
“Increasing research on social media’s effects on
human interaction has revealed the development of
antisocial behavior, narcissism, (lower grades, lower
retention rates) and a slew of other character aws
and negative by-products.” - Larry Rosen
7. Reality of the 21st century
Preferred news
delivery may be
via smart phones,
tablets and social
media (ie: Twitter).
Journalists may
need to learn how
to tweet, take
pictures and edit
video to get a job.
8. Reality of the 21st century
Letters to the editors and
writers may slowly be
replaced to @replies and
Facebook comments.
Social media can make a
journalist’s mistake
something viral. Social
media will be the ultimate
truth serum.
9. Reality of the 21st century
Social media can lead
to a revolution
More information =
more clutter =
greater need for
journalists
If you didn’t know
how to use or
understand the
technology, could you
have covered this?
12. How will help my career?
Just like how users
comment on local issues
on Facebook, Twitter
hashtags can garner
similar results
Potential stories about
Foursquare usage on
campus, WSBU
nomination, an article
written about alumni,
etc... searching #Bonas
13. How will help my career?
Location-based
marketing, advertising
Potential sources?
Calculate basic data?
Patterns?
Reviews: restaurants,
malls, art shows, etc...
14.
15. Get exclusive interviews
All campus media asked is Mike
Posner is available for interviews
Launched Twitter campaign,
asking The Intrepid’s followers to
tweet Mike Posner directly
Alumni, students, professors,
non-Bona’s students joined!
19. How has used social media
Use tweets from students,
faculty and alumni to create
a “community pulse”
#BonasFF, #TheIntrepid
Look at St. Bonaventure
social media sites for news
20. What plans to do
Citizen journalism 2.0
@Intrepid_News, etc...
SM sponsorships/advertisement
QR Code as teasers
Google Docs
21. What does all this mean for
21st century journalists?
• Mass communications industry is changing
faster than ever
• Social media has, in some sense, taken jobs
away, but successful journalists have
adapted and learned to utilize it as a
powerful tool
• Understanding social media gives you the
highest chance to get a job straight out of
college — especially if you’ve built a brand
22. What does all this mean for
21st century journalists?
• Whether you become a sports blogger, a
news writer, a fashionista or public
relations expert, be conscious of building
a brand
• Social media will be the ultimate truth
serum, allowing journalist to keep up
with news worldwide and locally, but
also makes it harder for reporters to make
errors in fact and get away with it