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(#hash)tag, you’re it
How social media websites changed how        *
      and other news organizations operate
First, what is social media?




“Social media essentially is a category of online
 media where people are talking, participating,
sharing, net working and bookmarking online.”
 - Ron Jones, President/CEO of Symetri Internet Marketing
http://www.youtube.com/watch?v=3SuNx0UrnEo
http://www.youtube.com/watch?v=3SuNx0UrnEo
What does that mean to us?
“Around 81 percent of Generation Y uses Facebook
daily—a percentage that is more than double of those
reading newspapers or watching TV. (Also) 25 percent
uses YouTube, 20 percent uses Twitter and 45 percent
frequents blogs daily.” - CreativeDepartment.com

   e Concise Oxford English Dictionary has added
400 words to its 12th-edition dictionary, including
retweet, woot, sexting and cyberbullying. Earlier in
2011, it added OMG, LOL and <3 as official words.
What does that mean to us?
“156 students who were interviewed at the ve
schools about their research habits mentioned Google
more than any other other database.” - Ethnographic
Research in Illinois Academic Libraries Project

“Increasing research on social media’s effects on
human interaction has revealed the development of
antisocial behavior, narcissism, (lower grades, lower
retention rates) and a slew of other character aws
and negative by-products.” - Larry Rosen
Reality of the 21st century
                  Preferred news
                  delivery may be
                  via smart phones,
                  tablets and social
                  media (ie: Twitter).

                  Journalists may
                  need to learn how
                  to tweet, take
                  pictures and edit
                  video to get a job.
Reality of the 21st century

 Letters to the editors and
 writers may slowly be
 replaced to @replies and
 Facebook comments.

 Social media can make a
 journalist’s mistake
 something viral. Social
 media will be the ultimate
 truth serum.
Reality of the 21st century
                  Social media can lead
                  to a revolution
                  More information =
                  more clutter =
                  greater need for
                  journalists
                  If you didn’t know
                  how to use or
                  understand the
                  technology, could you
                  have covered this?
http://www.youtube.com/watch?v=dqHPRHOHcN8
http://www.youtube.com/watch?v=dqHPRHOHcN8
How will   help my career?

            Just like how users
            comment on local issues
            on Facebook, Twitter
            hashtags can garner
            similar results
            Potential stories about
            Foursquare usage on
            campus, WSBU
            nomination, an article
            written about alumni,
            etc... searching #Bonas
How will   help my career?


            Location-based
            marketing, advertising
            Potential sources?
            Calculate basic data?
            Patterns?
            Reviews: restaurants,
            malls, art shows, etc...
Get exclusive interviews
            All campus media asked is Mike
            Posner is available for interviews
            Launched Twitter campaign,
            asking The Intrepid’s followers to
            tweet Mike Posner directly
            Alumni, students, professors,
            non-Bona’s students joined!
Get exclusive interviews
Get exclusive interviews




       The Intrepid is the only campus news
          organization to get the interview!
                                   #PosnerQ
FREQUENCY
Which organization would you go for your news?
How                  has used social media

Use tweets from students,
faculty and alumni to create
a “community pulse”
#BonasFF, #TheIntrepid
Look at St. Bonaventure
social media sites for news
What               plans to do

Citizen journalism 2.0
@Intrepid_News, etc...
SM sponsorships/advertisement
QR Code as teasers
Google Docs
What does all this mean for
 21st century journalists?

• Mass communications industry is changing
  faster than ever
• Social media has, in some sense, taken jobs
  away, but successful journalists have
  adapted and learned to utilize it as a
  powerful tool
• Understanding social media gives you the
  highest chance to get a job straight out of
  college — especially if you’ve built a brand
What does all this mean for
 21st century journalists?

• Whether you become a sports blogger, a
  news writer, a fashionista or public
  relations expert, be conscious of building
  a brand
• Social media will be the ultimate truth
  serum, allowing journalist to keep up
  with news worldwide and locally, but
  also makes it harder for reporters to make
  errors in fact and get away with it
“Be the change
you want to see
 in the world.”
  - Mahatma Gandhi

  tony@sheckiiville.com
   Twitter.com/sHecKii

Twitter.com/Intrepid_SBU

     (949) 533-4235
       © 2011 The Intrepid

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(#hash)tag, you're it: How social media websites changed how The Intrepid and other news organizations operate

  • 1. (#hash)tag, you’re it How social media websites changed how * and other news organizations operate
  • 2. First, what is social media? “Social media essentially is a category of online media where people are talking, participating, sharing, net working and bookmarking online.” - Ron Jones, President/CEO of Symetri Internet Marketing
  • 5. What does that mean to us? “Around 81 percent of Generation Y uses Facebook daily—a percentage that is more than double of those reading newspapers or watching TV. (Also) 25 percent uses YouTube, 20 percent uses Twitter and 45 percent frequents blogs daily.” - CreativeDepartment.com e Concise Oxford English Dictionary has added 400 words to its 12th-edition dictionary, including retweet, woot, sexting and cyberbullying. Earlier in 2011, it added OMG, LOL and <3 as official words.
  • 6. What does that mean to us? “156 students who were interviewed at the ve schools about their research habits mentioned Google more than any other other database.” - Ethnographic Research in Illinois Academic Libraries Project “Increasing research on social media’s effects on human interaction has revealed the development of antisocial behavior, narcissism, (lower grades, lower retention rates) and a slew of other character aws and negative by-products.” - Larry Rosen
  • 7. Reality of the 21st century Preferred news delivery may be via smart phones, tablets and social media (ie: Twitter). Journalists may need to learn how to tweet, take pictures and edit video to get a job.
  • 8. Reality of the 21st century Letters to the editors and writers may slowly be replaced to @replies and Facebook comments. Social media can make a journalist’s mistake something viral. Social media will be the ultimate truth serum.
  • 9. Reality of the 21st century Social media can lead to a revolution More information = more clutter = greater need for journalists If you didn’t know how to use or understand the technology, could you have covered this?
  • 12. How will help my career? Just like how users comment on local issues on Facebook, Twitter hashtags can garner similar results Potential stories about Foursquare usage on campus, WSBU nomination, an article written about alumni, etc... searching #Bonas
  • 13. How will help my career? Location-based marketing, advertising Potential sources? Calculate basic data? Patterns? Reviews: restaurants, malls, art shows, etc...
  • 14.
  • 15. Get exclusive interviews All campus media asked is Mike Posner is available for interviews Launched Twitter campaign, asking The Intrepid’s followers to tweet Mike Posner directly Alumni, students, professors, non-Bona’s students joined!
  • 17. Get exclusive interviews The Intrepid is the only campus news organization to get the interview! #PosnerQ
  • 18. FREQUENCY Which organization would you go for your news?
  • 19. How has used social media Use tweets from students, faculty and alumni to create a “community pulse” #BonasFF, #TheIntrepid Look at St. Bonaventure social media sites for news
  • 20. What plans to do Citizen journalism 2.0 @Intrepid_News, etc... SM sponsorships/advertisement QR Code as teasers Google Docs
  • 21. What does all this mean for 21st century journalists? • Mass communications industry is changing faster than ever • Social media has, in some sense, taken jobs away, but successful journalists have adapted and learned to utilize it as a powerful tool • Understanding social media gives you the highest chance to get a job straight out of college — especially if you’ve built a brand
  • 22. What does all this mean for 21st century journalists? • Whether you become a sports blogger, a news writer, a fashionista or public relations expert, be conscious of building a brand • Social media will be the ultimate truth serum, allowing journalist to keep up with news worldwide and locally, but also makes it harder for reporters to make errors in fact and get away with it
  • 23. “Be the change you want to see in the world.” - Mahatma Gandhi tony@sheckiiville.com Twitter.com/sHecKii Twitter.com/Intrepid_SBU (949) 533-4235 © 2011 The Intrepid

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