Contenu connexe Similaire à IPA Eff Fest: Barry Clarke (20) IPA Eff Fest: Barry Clarke 4. THE WISDOM OF
CROWDS:
Why the Many Are
Smarter Than the Few
and How Collective
Wisdom Shapes Business,
Economies, Societies and
Nations James Surowiecki
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5. “ A new
generation is
bringing a new
ethic of
openness,
participation and
interactivity to
workplaces,
communities and
markets”
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9. In Germany
McD does it
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11. Even P&G
does it
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16. Getting it
right
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• Be specific
• Get the right people on the
There are sites that offer access to talent
bus
that provide solutions through
• Inspire competition.
participation
CrowdSpring
• Facilitate, moderate and
Idea Bounty
provoke Connection
Idea
• Keep it urgent
• Feedback
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