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Co- Creating
Value
Barry Clarke

Wiki Solutions Ltd All rights reserved ©2013
© 2011

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Not
connected

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
What
co-creation
can do

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
THE WISDOM OF
CROWDS:
Why the Many Are
Smarter Than the Few
and How Collective
Wisdom Shapes Business,
Economies, Societies and
Nations James Surowiecki
Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
“ A new
generation is
bringing a new
ethic of
openness,
participation and
interactivity to
workplaces,
communities and
markets”
Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Totally
connected

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Competitive
co-creation

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Cause
related
marketing

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
In Germany
McD does it

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Global
brewers do
it

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Even P&G
does it

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Co-creating
service and
experience

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Collaboratin
g to
improve
energy
efficiency
Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Multistakeholder
strategy to
transform a
global
industry
Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Co-creation
processes

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Getting it
right

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

• Be specific
• Get the right people on the
There are sites that offer access to talent
bus
that provide solutions through
• Inspire competition.
participation
CrowdSpring
• Facilitate, moderate and
Idea Bounty
provoke Connection
Idea
• Keep it urgent
• Feedback

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Co- Creating
Value
Barry Clarke

Wiki Solutions Ltd All rights reserved ©2013
© 2011

 john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com

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IPA Eff Fest: Barry Clarke

  • 1. Co- Creating Value Barry Clarke Wiki Solutions Ltd All rights reserved ©2013 © 2011  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 2. Not connected Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 3. What co-creation can do Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 4. THE WISDOM OF CROWDS: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations James Surowiecki Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 5. “ A new generation is bringing a new ethic of openness, participation and interactivity to workplaces, communities and markets” Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 6. Totally connected Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 7. Competitive co-creation Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 8. Cause related marketing Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 9. In Germany McD does it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 10. Global brewers do it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 11. Even P&G does it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 12. Co-creating service and experience Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 13. Collaboratin g to improve energy efficiency Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 14. Multistakeholder strategy to transform a global industry Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 15. Co-creation processes Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
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