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IPA Eff Fest: Barry Clarke

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Presentation given by Barry Clarke, chair of Wiki Solutions, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

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Co- Creating Value Barry Clarke Wiki Solutions Ltd All rights reserved ©2013 © 2011  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Not connected Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
What co-creation can do Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
THE WISDOM OF CROWDS: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations James Surowiecki Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
“ A new generation is bringing a new ethic of openness, participation and interactivity to workplaces, communities and markets” Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Totally connected Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Competitive co-creation Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Cause related marketing Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
In Germany McD does it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Global brewers do it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Even P&G does it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Co-creating service and experience Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Collaboratin g to improve energy efficiency Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Multistakeholder strategy to transform a global industry Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Co-creation processes Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Getting it right Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013 • Be specific • Get the right people on the There are sites that offer access to talent bus that provide solutions through • Inspire competition. participation CrowdSpring • Facilitate, moderate and Idea Bounty provoke Connection Idea • Keep it urgent • Feedback  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
Co- Creating Value Barry Clarke Wiki Solutions Ltd All rights reserved ©2013 © 2011  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com

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IPA Eff Fest: Barry Clarke

  • 1. Co- Creating Value Barry Clarke Wiki Solutions Ltd All rights reserved ©2013 © 2011  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 2. Not connected Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 3. What co-creation can do Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 4. THE WISDOM OF CROWDS: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations James Surowiecki Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 5. “ A new generation is bringing a new ethic of openness, participation and interactivity to workplaces, communities and markets” Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 6. Totally connected Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 7. Competitive co-creation Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 8. Cause related marketing Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 9. In Germany McD does it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 10. Global brewers do it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 11. Even P&G does it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 12. Co-creating service and experience Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 13. Collaboratin g to improve energy efficiency Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 14. Multistakeholder strategy to transform a global industry Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 15. Co-creation processes Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 16. Getting it right Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013 • Be specific • Get the right people on the There are sites that offer access to talent bus that provide solutions through • Inspire competition. participation CrowdSpring • Facilitate, moderate and Idea Bounty provoke Connection Idea • Keep it urgent • Feedback  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  • 17. Co- Creating Value Barry Clarke Wiki Solutions Ltd All rights reserved ©2013 © 2011  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com