An overview of how several critical industries are changing and how market research is critical to their future success

1. The Best Time To Be in #MRX

2. Almost every business vertical is experiencing
tremendous change

3. Market Researchers are the
business tour guides of the future

4. What does the future hold for businesses?

5. Consumer Packaged Goods (CPG)

6. Health consciousness and
sourcing awareness is rising

7. Complex carbohydrates, the staple of many
CPG products are coming under fire

8. Organic, local, sustainable, gluten-free becoming
increasingly important to consumers

9. Leaving the door open for smaller competitors

10. Cable Providers

11. Cord cutting becoming more of
a reality, less of a buzzword

12. Consumers want choice,
instantaneous content, and complete
control over viewing experience

13. Traditional cable providers
will have to adapt to new
content ecosystem

14. Financial institutions

15. Cornerstone financial products losing
importance among majority of millennials

16. Millennials not purchasing homes at rate of
parent’s generation

17. Vehicle ownership not a priority for majority of
millennials

18. Mobile interactions trump
in-person for millennials

19. Present financial
infrastructure not set up to
compete with digital
financial age and changing
views on wealth

20. Automotive

21. Rising gas prices, stagnant wages,
and growing environmental
awareness make auto ownership
less desirable

22. Ownership becoming
overrated among
majority of
millennials

23. A staple of the American dream is being
reimagined

24. New auto companies beginning to threaten
incumbents

25. The American auto industry is racing to keep up

26. Retail

27. Online shopping is
threatening
traditional retail
models

28. Brick and mortar finding its way

29. Showrooming no longer a trend but a reality

30. In-person shopping is finding its way

31. Demographics

32. 21% of all millennials are Hispanic

33. Gen Z is the most ethnically
diverse generation in history,
representing the last generation
to be majority non-Hispanic
white (52.9%)

34. Companies will have to adjust to
new diverse cultural landscape

35. How many ways to guide the way?

36. Supplier vs. Client

37. Market Research Analyst

38. Strategic Planner

39. Social Media Research

40. Mario X. Carrasco
Managing Partner
ThinkNow Research
mario@thinknowresearch.com