Accenture's a3 program

Thomas Hsu
Executive – Global Social Collaboration
Accenture Gamification Community of Practice Lead
thomas.hsu@accenture.com
http://www.linkedin.com/in/HsuThomas
Steve Kaukonen
Senior Manager – Social Learning
Social Collaboration Change Lead
stephen.d.kaukonen@accenture.com
http://www.linkedin.com/in/SteveKaukonen

Copyright © 2013 Accenture. All rights reserved.
Over $28.6 Billion in Revenue
Approximately 289,000 Professionals in 66 Countries
91 of the Fortune Global 100
More than three-quarters of the Fortune Global 500
Over $100M in Corporate Citizenship
Over $858M in Training Expenditures
Accenture differentiates itself as a global leader with
unmatched capabilities, experience and relationships. We
help clients architect and deliver solutions that create value.

Global Most Admired Knowledge Enterprise award for fourteen years –
one of two companies to be recognized every year
Bersin & Associates 2012 Learning Leader award in Informal Learning for
integration of content and collaboration to support social learning
BrandonHall 2011 Silver for Best use of Social Learning
Best practice site visit company for multiple APQC studies on knowledge
management, most recently in October 2013
Harvard Business School case study on Accenture KM, 2005
Accenture Overview
Accenture is a recognized leader in knowledge sharing and social learning.

Our people are our business.

• Fill out People profile and use social networking
tools more often.
• Have more mentors and mentor more people.
• Read up more often on their area of specialty.
• Expand their networks by “assisting other teams
on an ad-hoc basis” twice as frequently.
• Meet more colleagues more frequently.
High performers…
Social Learning Drives High Performance

I don‟t have time.
No one cares.
I don‟t know how.
Top 3 Barriers*:
1.Lack of time
2.Lack of rewards / recognition
3.Lack of knowledge
Social Learning Barriers
Accenture‟s Social Learning Impact Study

What are we trying to achieve?

Time
Short Medium Long
L
H
M
Rapid Adoption Sustained Engagement
BehaviorChange
Mastery
Autonomy
Purpose
Extrinsic
Motivation
Intrinsic Motivation
80% of gamification
projects will fail due to
poor design (Gartner)
It‟s not about points,
badges and leaderboards
– it‟s about tapping into
intrinsic motivations.
What are we trying to achieve?
Rewards
Status
Recognition
Competition
…

Connect
to people and content to
work smarter, faster, better
Contribute
your own insights,
experiences and ideas
Champion
collaboration and the ideas
of others
Addo Agnitio Award (A3)
The A3 Program
The A3 program recognizes employees who
demonstrate our three collaborative behaviors:
Addo (Latin): to give, impart, inspire
Agnitio: knowledge

What it measures
What you do…
…where you do it.

How it works
Tracks represent our collaborative mindset:
Connect 250 pts
Contribute 500 pts
Champion 250 pts
Collaboration behaviors are divided into Tracks > Missions > Activities…
+45
+35
+55
+35
+80
+10
+30
+40
Missions focus on specific ways to
collaborate.
+250 total
Activities for each mission
increase in difficulty.
+80 totalYour total score (“Collaboration
Quotient”) resets quarterly to
encourage ongoing
collaboration and level the
playing field for new joiners.

Let’s see it in action…

Collaboration portal

A3 Program

My Impact

Leaderboards

Counselees

Take a Tour

How it works page

Making It Stick
Leadership & Sponsorship
Performance Management
Marketing & Communications
„Official‟ Recognition Program
Enablement

Making It Stick
Leadership & Sponsorship
Performance Management
Marketing & Communications
„Official‟ Recognition Program
Enablement
Shawn Collinson

Results
34%
55%
3%
15%
21%
18%
21%
24%
9
13
745
115
65
175K
115
480
12
20
770
130
80
207K
140
600
Average Score
All workforces
Consulting
Top 100
Top 10,000
Top 25,000
Percent of people
Earned points
Guru (Top level)
Rockstar (2nd level)
Score Trends
• Score increases across the
board, especially in
consulting
• Higher increases amongst
the less collaborative
• Significant penetration (18%)
• More people attaining very
high levels of collaboration
Before
(Q1*)
After
(Q2*)
Increase
Q1 = Sep thru Nov 2013
Q2 = Dec 2013 thru Feb 2014
Q3 = awaiting results
*

Results
4%
74%
58%
310%
175%
50%
18%
21%
34K
62K
123K
7K
12%
30%
4K
12K
35K
108K
195K
29K
33%
45%
5K
18K
Stream Activity
Posts
Comments
Likes
Shares
Use of # Hashtags
Use of @ Targeting
Blogs
Posts
Comments
Stream and Blog Trends
• Helped people discover lesser
used features
• Posts remained flat but large
increases in comments, likes,
@ targeting
• Very large increase in shares
and use of # hashtags
• Healthy increase in blog
activity
Before
(Q1)
After
(Q2)
Increase

Results
16%
267%
201%
131%
553%
183%
28%
1020%
5K
2K
6K
5K
.4K
1.4K
36K
70
6K
8K
17K
13K
2.5K
3.9K
47K
853*
KX Contributions
Uploads
Comments
Ratings
Likes
Shares
Follows
Other
Profile Updates
CBT Completions
Contribution and Other Trends
• Healthy increase in uploads
and profile updates
• Huge increases in interaction
with contributions and CBT
• Q2 is historically our least
active quarter (seasonality)
*Actuals for halfway through Q3
Before
(Q1)
After
(Q2)
Increase

Accenture's a3 program

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